Fit for the Future: Social Media - Why Bother?
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Fit for the Future: Digital Strategies for Creative Businesses
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Transcript of Fit for the Future: Social Media - Why Bother?
Fit for the Future: Digital Strategies for Creative Businesses
Georgia Easteal
Royal Opera House Culture Change
What is Culture Change?
Culture Change is a new initiative being run by the Royal Opera House in the East of England, offering free business support to local, creative
organisations and freelancers.
As part of this, we are running a series of events designed to help enhance creative businesses in a variety of areas - including online
marketing and branding, access to funding, and environmental sustainability.
You are entitled to at least 12 hours of business support until March 2015 – so don’t miss out!
And there’s more…
By experiencing the wealth of inspirational and artistic sessions Culture Change has to offer, eligible participants will also earn access to fantastic rewards.
As well as boosting your creative career, by completing 12 hours of business support, you will receive:
• Two tickets to an exclusive performance of a pre-general ballet rehearsal at the Royal Opera House in Covent Garden
• A Culture Change logo to use on your business website, literature or portfolio
• A formal certificate, in recognition the professional development you have undertaken
Bob and Tamar Manoukian Costume Centre
Our Culture Change partners are…
• CCSkills
• High House Production Park
• Julie’s Bicycle
• Thurrock Council
To be eligible for Culture Change, you must...
• SMEs, micro businesses and sole traders working in the creative industries, within the East of England
• Fewer than 250 employees
• An annual turnover of less than 50 million euros
Culture Change support includes…• Conferences• Networking Events• 1-2-1 Support (from Julie’s Bicycle, to create your own
Environmental Action Plan)• Webinars• Workshops
Find out more and book your free tickets here:
http://www.roh.org.uk/about/culture-change
Culture Change Conference 2015Brought together artists, designer/makers, creative freelancers and organisations, to make
connections across our sector, and explore a more sustainable future for the arts.
You can watch our Culture Change video here…
https://www.youtube.com/watch?v=aFKW9jjTmKg
Thanks for listening!Michelle FlinnBusiness Support Programme Manager
www.roh.org.uk/culturechange
We are now on Facebook - www.facebook.com/culturechangeeast
#CreateShareSustain
Cliff ManningROH Bridge
@ROHBridge / @CliffManning
Fit for the Future: Digital Strategies for Creative Businesses
Social Media – Why Bother? Write a digital strategyHands on making & sharing
What we will do
@ROHBridge / @CliffManning
Social Media -
Why Bother?
Credit Ken Murphy, flickr Creative Commons
Gartner hype cycleAttribution: Jeremykemp at en.wikipedia
Gartner hype cycleAttribution: Jeremykemp at en.wikipedia
Tears of frustration
Some numbers
Adweek / Social Times 2014
400 million sent a day
1.28 Billion monthly users72% of online adults visit once a month75% engagement in first 5 hours
255 million active monthly users500 million tweets sent a day78% via mobile
100 hours of video uploaded every minute1 Billion views a day
200 million monthly20+ billion photos53% of all online teens use it
70+ million users80% are women
Some numbers
Adweek / Social Times 2014
400 million sent a day
1.28 Billion monthly users72% of online adults visit once a month75% engagement in first 5 hours
255 million active monthly users500 million tweets sent a day78% via mobile
100 hours of video uploaded every minute1 Billion views a day
200 million monthly20+ billion photos53% of all online teens use it
70+ million users80% are women
Listen
Twitter ChatsExample:#MuseumSalon
(Image Source: Dacher Keltner)
The use of the ‘sad’ sticker on Facebook
Trust
Fa mily/Fr iends Aca demics Compa nies I use Jour na l ist s0
10
20
30
40
50
60
70
80
Who do you Trust most?
Edelman 2015 Trust Barometer
Sea rch Eng ines Tr a diti ona l Media Soc ia l Media
64 64
48
72
62
59
Which source is most trustworthy?General Millennials
Edelman 2015 Trust Barometer
Collaborate
CrowdfundingProjects which are 30% funded are 90% likely to reach their funding goal.
‘Friendraising’
Prime your audience
Stalk don’t spam
http://www.blasttheory.co.uk/crowdfunding-a-guide-by-blast-theory/
Mapping EbolaHumanitarian Open Street Map Team
Mapping EbolaHumanitarian Open street Map Team
New Opportunities
Check our phones 221 times a day
16 Billion connected devices$7.1 Billion in 2020
40% of world population online1 Billion new users coming online now
Mobile Apps
102 Billion Apps downloaded 2013
60% of Apps never downloaded
1% are a financial success
Environmental Impact
4X more power needed for 4G by 2015
+62% Power for datacenters in 2012
50M Tons of eWaste a yearDigital uses 10% of all power
Why Bother?
Why Bother?The Four C’s of Social Media
Why Bother?Connect Converse Collaborate
Digital Engagement Framework
Content Monetization: Social Media Activity
The Next Web - Matthew Capala
Assets AudienceReach
Engage
Tech ProcessInfo
Outcomes TrendsAmbition
Activity PlatformContent
Activity PlatformContent
© 2015 Jim Richardson & Jasper Visser, available under a Creative Commons By-SA license / Version by C Manning
AssetsSpaceTimeKnowledgeSkill
EngagementExisting audienceCurationRelationshipsChampions
ReachNew audienceCreationConnectionFirst Timers
OutcomesSpecificMeasurableAchievableTimely
Assets AudienceReach
Engage
Tech ProcessInfo
Outcomes TrendsAmbition
Activity PlatformContent
Activity PlatformContent
Puppets
Puppet making
skill
20 yrs experience
Films
TV contacts
Studio space
Teachers
Head teachers
Theatres
Community
Groups
Parents
Children
Local schools & groups
CameraEditing software
Simplify puppet instructions
How to Puppet Videos YouTubePuppet Vlog VideosVine
Online Puppet class Videos WebsiteStudio class Quotes/Video Facebook/
Become the best puppeteer school
1000 Views a month100 Vine followers10 sign ups
Virtual RealityHyperLocal TVLive streaming
© 2015 Jim Richardson & Jasper Visser, available under a Creative Commons By-SA license / Version by C Manning
Assets AudienceReach
Engage
Tech ProcessInfo
Outcomes TrendsAmbition
Activity PlatformContent
Activity PlatformContent
© 2015 Jim Richardson & Jasper Visser, available under a Creative Commons By-SA license / Version by C Manning
Hands on -A Social Media Mission
Your MissionFind/make and share 5 things that represent‘Sustainablity’
“The trouble with the web is you never know what is true” Abraham Lincoln
Cliff ManningROH Bridge
@ROHBridge / @CliffManning
Thanks
