NOTES

FIT FOR STAGE PCIM EUROPE, NUERNBERG, 06.06.2018

NOTES

PUBLIC SPEAKERS ARE

VULNERABLE

Presenting publicly is not always approving smiles and standing ovations. As speakers we do make ourselvesvulnerable.

Many of us have long stopped presenting just for thatone moment behind closed doors.

We and our presentations will sometimes be criticallyeyed and evaluated. Sometimes they will beapplauded and instantly acknowleded on Twitterwalls. And sometimes trashed by faceless trolls.

NOTES

BEST SPEECH EVER

OR EPIC FAIL…

Whether as best speech ever or epic fail – becausethis is how youtube would put it – our performancesreach an increasingly growing audience.

In the past last 5 years or so, we have beenexperiencing an never seen before drive to presentbetter.

Not least because social media puts more and impressive presentations into our awareness.

For example with formats such as TED and TEDxrespectively.

NOTES

TED-FICATION

TED is the best known innovation conference in theworld and has become the epitome of greatpresenting of ideas worth spreading.

There might be even a „TEDfication“ within thebusiness world. Meaning that companies increasinglylearn from these fascinating talks while corporateaudiences consiously or unconciously measurebusiness presenters against this high benchmark.

So we have become more demanding as an audience. The awareness for presentations is growing.

Yet…

NOTES

»ONE FOURTH OF ALL PRESENTATIONSIS BAD FOR BUSINESS.«Study by Made in office and toluna

> 450 COMPANIES INCLUDED

… this is what is happening every day. Which is quiteparadox looking at the importance of presentations.

NOTES

BUSINESS AS USUAL

This may be related to a certain „preparation“ culturein organisations

And this is exactly why it‘s so important to actually getprepared and eventually fit for stage.

NOTES

PRESENTATION COACH AT EXPLAIN

TRAINER & CONCEPTIONER

KAILEY PENG

Being a presentation coach with the presentationagency Explain, Kailey Peng helps people to get fit forstage.

Explain has been creating presentation for the past 14 years and strives to change the culture ofpresentations in Germany and beyond.

NOTES

THE BIG SECRET

There is one ultimate secret to better presentationsand get fit for stage. That ultimate weapon is..

NOTES

NOT YET!

… of course Powerpoint. The logical step to createevery good presentation is to first open Powerpoint, dive right in and start writing!

NO. Please don‘t do that! Although openingpowerpoint and writing in directly is the usual thing todo. It is not always the most sensible.

Often, too little focus is being put on the message, thestructure and the content itself.

Instead there is a different way of seeingpresentations.

NOTES

PRESENTORIC

CONTENT SLIDES SPEAKER

CONCEPT DESIGN TRAINING

This holistic view is called presentorics – a mixture ofpresentation a rhetoric.

A presentation can be divided into 3 parts: content, slides and the speaker. To create a great presentation, these parts all have to be considered.

PowerPoint is only a tool for the speaker.

For a great presentation:

- Content need to be meaningful

- Slides need to be enriching

- Speakers need to present impressively.

This is the real recipe to get fit for stage.

Starting with Content…

NOTES

»ALL THE VOCAL DYNAMICS AND ANIMATED BODY LANGUAGE IN THE WORLD CAN`T IMPROVE A CONFUSING STORY.«JERRY WEISSMANCorporate Presentation Coach

Nobody says it better than Jerry Weissmann whycontents matters.

NOTES

BORING

HMM...WHAT?!

If this part is not being taken care of, irrelevant or oldcontent may bore the audience, confusion arises, attention is lost.

NOTES

1. NO CLEAR POINT

2. NO AUDIENCE BENEFIT

3. NO CLEAR FLOW

4. TOO DETAILED

5. TOO LONG

5 CARDINAL SINSACCORDING TO JERRY WEISSMAN

Jerry Weissman, a well-know presentation coach hasidentified 5 cardinal sins regarding the content ofpresentations.

Many presentations don‘t have a clear point. A message is lacking, the audience doesn‘t know whatthe presenter‘s objective is.

In addition – especially in sales contexts- speakersometimes forget communicating the audiencebenefit. At the end of the day, it‘s all about theaudience.

For the audience to follow the presentation, it needs a clear flow . This can only be achieved by goodconceptual groundwork and not a random assemblyof pre-existing slides.

Also, content might be to detailed, overstraining theaudience and resulting in too long a presentation.

NOTES

»GOOD CONTENT IS THE MOST EFFECTIVE WAY TO IMPROVE A PRESENTATION.«ROBERT MCKEEAMERICAN SCREENWRITER

The good news is: Good content is the most effectiveway to improve a presentation. However, this takestime before creating the slide deck.

NOTES

SPEECHLENGTH

PREPERATIONTIME

7 DAYS

3 DAYS

2 DAYS

NONE

WOODROW WILSON28. PRESIDENT OF THE UNITED STATES

A nice story of how difficult it is to present in a concisemanner stems from an interview with Woodrow Wilson. It‘s the year 1917. He gets asked how long he needs to prepare for a speech. Interestingly thepreperation time becomes shorter the longer thespeech is.

The challenge lies in presenting complex aspects in a consise manner and in a in a short amount of time.

NOTES

FRANK MAIER, DIRECTOR OF THE HELMHOLTZ SECONDARY SCHOOL KARLSRUHE, ANNOUNCED TODAY THAT THE ENTIRE SCHOOL FACULTY WILL LEAVE FOR STRASSBOURG NEXT THURDAY TO PARTICIPATE IN FURTHER TRAINING ON NOVEL TEACHING METHODS. AMONG THE

LECTURERS ARE THE ANTHROPOLGIST CLAUDE MERRIET, THE PRESIDENT OF THE UNIVERSITY OF STRASSBOURG JEAN FESIES AND

THE PRIME MINISTER OF BADEN-WUERTTEMBERG WINFRIED KRETSCHMANN.

NOTICE BOARD

How important it is to communicate concisely showsthis example from a notice board of a school.

One possibility is to write an extensive text that pupilshave to read through.

However, the pupils as an audience don‘t neccessarilycare about the details as displayed here.

NOTES

THURSDAY,SCHOOL IS CLOSED!

KEY MESSAGE

Instead, they are most interested in the fact thatschools is closed. So why not communicating this?

This can be compared to a key message within a presentation. What is the one key sentence that needsto stick with the audience?

NOTES

» THE BEST WAY TO MAKE A GOOD SPEECH IS TO HAVE A GOOD BEGINNING AND A GOOD ENDING – AND HAVETHEM CLOSE TOGETHER.«MARK TWAIN AMERICAN AUTHOR

Content should be framed by a good beginning and a good ending.

Presentations that take longer than around 18 min are a serious challenge to most audiences. Audienceattention can be revived by various forms ofinteraction with the audience, media or speakerchanges.

NOTES

THE INTROTHE FIRST IMPRESSION COUNTS

Concret, emotional, unexpected – these elementsparticularly come into play within the beginning of a presentation.

The first impression counts.

Thus, the speaker can effectively use the intro to gainthe goodwill of the audience, to spark interest, tocreate anticipation or to emphasize the relevance ofyour topic.

NOTES

THE OUTROTHE LAST IMPRESSION STAYS

Also, the last impression stays.

What is the goal? To motivate, make the audiencereflect or inspire action?

A good ending can be used to repeat the mostimportant message. Also here, concrete, emotional orunexptected content can be applied.

NOTES

WHAT KIND OF POSSIBLE INTROS/OUTROS COME

TO YOUR MIND?

NOTES

SHOCKING STATISTICSSURPRISING QUESTIONPROVOKING STATEMENT

START WITH A STORYQUOTE

CALL TO ACTIONVIDEO

SUMMARYVISION

THANK YOU FOR YOUR ATTENTION

NOTES

THE BODYOF THE PRESENTATION

The main part need to follow a logical structure.

One possibility is the triadic structure, as 3 things areeasy to remember.

Here, content is divided into 3 parts. For example, these could be 3 characteristics or arguments.

NOTES

THE BEST THINGSCOME IN THREES.

NOTES

PRESENTORIC

CONTENT SLIDES SPEAKER

CONCEPT DESIGN TRAINING

The now well-structured concept represents the basisfor slide design.

NOTES

DESIGNDRAFT OR STYLING

Design means the creation of a plan or convention for the construction of an object or a system.

NOTES

DESIGN IS

BEAUTY

It does many things. Design is beauty.

NOTES

DESIGN CREATES

ATTRACTION

Design creates attraction.

NOTES

DESIGN IS

COMMUNICATION AND NOT ART

DUARTE

Most importantly, design is communcation and not art.

NOTES

AUDIO-VISUAL

COMMUNICATION

When talking about slide-assisted presentations, it canbe considered a form of audio-visual communication.

NOTES

10%

65%

MEM

OR

Y

31

Studies shows that when confronted with very text-based slides and the socalled „assisted“ reading, audiences can only remember approximately 10% ofthe content. However, once visuals are used, thememory potential rises to 65%.

NOTES

CORPORATE

DESIGN

For slides to work, there are certain guidelines foraudio-visual communication.

When presenting for an organisation, corporatedesign rules come into play. These include a set ofcertain colours, fonts and visual arrangements –distinct to an organization

Why do we need that?

NOTES

DIFFERENTIATION FROM

COMPETITORS

NOTES

CORPORATE DESIGNDIFFERENTIATION FROM COMPETITORS

BVB IS YELLOW FC BAYERN MÜNCHEN IS

Organizations can be easily recognized just from thelook and feel of their external presentation.

NOTES

Corporate Design can define colours and elements toan extreme extent, as seen in this example.

Following the corporate design is one thing. How todo it and to what level is another.

NOTES

FOR FUNCTIONAL, AESTHETICAND STYLE-DEFINING SLIDE EXAMPLES, PLEASE SEEWWW.EXPLAIN-PRESENTATIONS.COM/PROJECTS/

NOTES

PRESENTORIC

CONTENT SLIDES SPEAKER

CONCEPT DESIGN TRAINING

NOTES

WHY IS THE

SPEAKER SO IMPORTANT?

NOTES

STUMBLING ON THE HOME STRAIGHT

Despite a good concept and enriching slides, a lot cango wrong with delivering a presentation.

A bad delivery is like stumbling on the home straight.

NOTES

»THE HUMAN BRAIN STARTS WORKING THE MOMENT YOU ARE BORN AND NEVER STOPS UNTIL YOU STAND UP TO SPEAK IN PUBLIC.«MARK TWAIN

AMERICAN AUTHOR

We are naturally wired to feel uncomfortable in presentation situations.

NOTES

“THE BOOK OF LISTS”

WILLIAM MORROW

LIST OFFEARS

DEATH

19 %

HEIGHTS

32 %

PUBLIC SPEAKING

41 %

VERMIN

22 %

Public Speaking can cause a lot of anxiety. However, this can be eased by appropriate preparation.

NOTES

»

SUCCESS DEPENDS UPON PREVIOUS PREPARATION.«

CONFUCIUSChinese Philosopher

Already Confucius knew that.

NOTES

SETTING

Preparation means adapting to the presentationsetting.

NOTES

BOARDROOM

Whether it‘s a smaller boardroom setting or…

NOTES

BALLROOM

… or a larger „Ball Room“ setting

NOTES

»IF CONTENT IS KING, THEN CONTEXT IS QUEEN«

UNKNOWN

Various stages influence how the speaker presents in the respective context.

NOTES

MOVEMENT

GESTURES

FACIAL EXPRESSIONS

EYE CONTACT

BODY

LANGUAGE

Different settings affect our body language.

NOTES

TRANSITIONS

SLIDE SLIDE SLIDE SLIDE

A view on the coming slides can facilitate the flow ofthe presentation.

NOTES

PRESENTER-VIEW

This can be achieved with the presenter view in PowerPoint.

NOTES

NOTES

PRACTICE

At the end of the day, there is no shortcut. Practice iscrucial. Even Steve Jobs practiced. A lot.

NOTES

PRACTICE

His charismatic talks were the result.

NOTES

»WHAT YOU WISH TO KINDLE IN OTHERS MUST BURN WITHIN YOURSELF.«AUGUSTINE OF HIPPO

DOCTOR OF THE CHURCH, 354-430

Finally, it is not just about technique but also aboutpassion.

NOTES

GOOD LUCKAND HAPPY PRESENTING!

Good luck with your future presentations.

Remember all three pillars of great presentations and start to see presentations through different eyes.

NOTES

GO OUT AND PRESENT!

NOTES

EXPLAIN WHYWE BELIEVE THAT GREAT PRESENTATIONS WILL MOVE PEOPLE,

COMPANIES, AND MARKETS.

If the content is meaningful, the slides engaging and the

speaker’s delivery impressive, then you get a great

presentation. Its effect on an audience is unmistakable.

No other means of communication can reach people

like that. We make this potential usable for our

customers: to move people, companies, and markets.

EXPLAIN HOWEXPLAIN’S PRESENTORIC MODEL COMBINES RHETORIC, DESIGN AND

PERSONALITY.

The EXPLAIN PRESENTORIC MODEL – where traditional

rhetoric, innovative design and the individual personalities

of the speakers merge into a new school of presenting.

Our highly trained employees professionally apply tried

and tested methods. We thrive in a creative presentation

culture, constantly developing innovations and working

intensively with top companies.

EXPLAIN WHATWE CREATE MOVING PRESENTATIONS AND TURN PEOPLE INTO

SUCCESSFUL PRESENTERS.

It doesn’t matter if it’s for meeting rooms or large stages

– we develop moving presentations for individuals,

teams or entire companies. We accompany our

customers from the development of goal-oriented

concepts through creating unique designs to coaching

them on how to use their PowerPoint presentation. We

then help our customers to create great presentations

independently. We pass on our know-how as part of

our EXPLAIN TRAININGS.

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EXPLAIN.DE