Fists with Your Toes - Learning to relax as a UX / BA crossbreed
-
Upload
leo-barnes -
Category
Technology
-
view
101 -
download
0
Transcript of Fists with Your Toes - Learning to relax as a UX / BA crossbreed
![Page 1: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/1.jpg)
1
![Page 2: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/2.jpg)
• Hello• General introduction• I’maBusinessAnalystandUserExperienceconsultantatAmido• SECONDyearatUXCAMP• Thistimelastyear,Iwouldn’thaveincludedthe‘UXDesigner’partinthe
DESCRIPTION...• Forthoseherelastyear,therearePROBABLYnoSTORMTROOPERSthisyear…
2
![Page 3: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/3.jpg)
• SohereIwasn’taUXDoraBA• ButitwaswhenIdidmostofmyMOVIE watching• HencetheTHEME DESIGNofthistalk
3
![Page 4: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/4.jpg)
’Fistswithyourtoes’Learningtorelaxasa UX/BAcrossbreed
AsaBusinessAnalyst/ProductManagerIwasalwaysANXIOUS aboutINCORPORATING UXintomyDAY-TO-DAY work.
...
• AsaNEWYORKCOP…• JohnMcClaine isANXIOUSabouttoFLYING
• Thisguytellshimhowtorelaxbymaking‘fistswithyourtoes’
4
![Page 5: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/5.jpg)
THESTORY
Ok,soIhaveSTORY foryou(LUCKILYitdoeshaveanEND!)
BeforeworkingforaCONSULTANCY,workedinmanyLARGE organisations
• AtAMAZON - IusedBASICSKETCHEStoillustrateconcepts• TOLDdon’tsteponthetoesofUXD• “It’snotyourplace”• “Sticktouserstories!!”• ThisSTARTEDmyanxiety
However…• AttheTIMEIwasn'tTRYINGtobeaUXD• IusedthemtohelpmeDEFINEFEATURES• AndtovisuallyexplainCONCEPTS tostakeholders
So,I’mhereto…• TalkaboutmyJOURNEY toincorporateUXDmoreFORMALLY
5
![Page 6: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/6.jpg)
• HowIbecameaCROSSBREED• ThebenefitsofaCOMBINED role• TIPS foryoutotakeaway
• FIRSTLET’STALKABOUTTHEROLES
5
![Page 7: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/7.jpg)
EVERYPROJECTHASATEAM
• DON”TREADà Criminal, athlete,basketcase,businessanalyst,userexperiencedesigner.
• Or somethingCLOSE tothis• DIFFERENTindifferentcompaniesandprojects.• Sometimesdon’thavetheLUXURY ofUXand BAononeproject.• Inthatcase(aswithaMEDIUMsizedconsultancy)oftenthereisaUXBArole.
LETSSTARTBYLOOKINGATTHETWO ROLESINDIVIDUALLY
6
![Page 8: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/8.jpg)
WHATDOESABADO?
(ALSO coincidentally,likeJohnMcClaine….DOESN’TLIKETOFLY)
• ProvidestheLINK betweenthestakeholder(whoknowswhattheywant)• AndtheDEVELOPER… whocanmakethataREALITY
How?• INTERVIEWING stakeholders(andongoingdiscussion)• GatheringREQUIREMENTS• WritingUSERSTORIES
• Whatisarequirement?• AsetofTHINGS thattheywantthepropertyTODO
• Whatisauserstory?• AwayofDESCRIBING thatandtryingtoeliminateSURPRISES
Overall• ConcernedwithGENERATINGVALUEtothebusiness
7
![Page 9: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/9.jpg)
• byunderstandinghowtheUSER canACHIEVETHEIRGOALS
7
![Page 10: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/10.jpg)
WHATDOESAUSEREXPERIENCEDESIGNERDO?
• Well,theyareSUAVE,sophisticatedpeople… weknow that(wink)
• Understands theBUSINESSGOALS• UnderstandsuserBEHAVIOUR• CreatesaFUNCTIONALframeworkforthedigitalproperty
How?• WORKSHOPS tounderstandbusinessOBJECTIVES• RESEARCH tounderstandusergoals• WIREFRAMES tocreateavisualunderstandingofhowitmightwork
Overall• Concernedwith generatingVALUEtothebusiness• byunderstandinghowtheUSERcanachievetheirGOALS
SEE whereI’mgoinghere……?
8
![Page 11: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/11.jpg)
WHYTOGETHER?
You canseetheparallels…
• These disciplinesworktogetherwellbecause…• They liketoREACHOUT• Generally PERSONABLE people(withalotofpatience!)• EMPATHY fortheuser(andbusinessneeds)• ConcernedwiththeWHATmorethanHOW• SkillsetcanFLEX – BAatstart,UXinthemiddle,BA/UXattheend
• anddon’tneedTWOBRAINStoachievethis
9
![Page 12: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/12.jpg)
ISITFEASIBLETOCOMBINETHETWOINTHEREALWORLD?
• Shortanswerisyes• IhavedonethisatAMIDO• ButdependsonWHEREYOUWORKandtheotherteammembers• OrmembersoftheCOMPANY
• TostartwithIfeltabitlikeanIMPOSTER
• IwasQUALIFIED asaBA• ButdoingUXwork• WhowasItocommentonmattersofUX….?
• It’sOK• (pause)
• YoucanonlygainEXPERIENCE byDOING• Sothat’swhatIdid• IusedUXDPRACTICES asmuchaspossible
10
![Page 13: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/13.jpg)
• HOW DOESITWORKINREALITY?
10
![Page 14: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/14.jpg)
HOWDOESITWORK?
• AsaBA..."IsthismerelyaSHORTCUT?"• Can IstopwritingUSERSTORIES?• No.
• StillneedtogothroughALL THESTEPS• GatheringREQUIREMENTS• WIREFRAMING• Writing USERSTORIES• Re-wireframing• Re-writinguserstories
• There’sstillalotofBACKANDFORTH• BUTyoucanlinktheUXupwiththeSTORIESmuchquicker• OneINTERLINKEDflow
11
![Page 15: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/15.jpg)
WHEREDOESRESEARCHFIT IN?
• Research isstillSUPER-IMPORTANT• Doesn’texistinTHESAMEWAYinthePUREBAworld• Butweallknowhowimportantitis• DEPENDSonproject• Butmostshoulduseresearch• FromSMALLDECISIONSaboutdefaultstates• TolargerdecisionsaroundBEHAVIOUR andflow• SometimestheCLIENTWILLPAYforthis• SometimesyouneedtodoitGORILLA style• COFFEESHOPSETC.• SAMEresearch,butinstantlyfeedsintotheTWODISCIPLINES
12
![Page 16: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/16.jpg)
IS ITANEXACTSCIENCE?
• No• Assessthe PROJECT• AssesstheTEAMSIZE• AssesstheCLIENT
• Sometimesyoucan(andwillhaveto)defertoaMOREEXPERIENCEDUXD
• ThatisreallyHELPFUL asyouthenhavearesourcetoLEARN from
13
![Page 17: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/17.jpg)
TIPSANDTAKEAWAYS
• GainEXPERIENCEthroughdoing• FEEDitintoyourdailywork• It’saFLUCTUATING role(youdon'tgetPAIDtwice!)• UXisnot aSHORTCUT• GotoEVENTS likethis
14
![Page 18: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/18.jpg)
WHATUXDCAN LEARNFROMBA
FIRST ofall… notimplyingthattheBA issomekindofGRANDMASTER!
• ConsiderBEST andWORST CASEscenarios• WorkTOGETHERtoprototypewithMVP inmind• PrototypeELEMENTS withindividual,deliverablefeatures• TrynottocreatesomethingthatisIMPOSSIBLE toDESCRIBE....please;)
• InthispictureROBismyMrMyagi
15
![Page 19: Fists with Your Toes - Learning to relax as a UX / BA crossbreed](https://reader031.fdocuments.net/reader031/viewer/2022022413/58e4a7641a28abbb038b4b1f/html5/thumbnails/19.jpg)
16