Fish, Guerilla, and Other Marketing Tactics to Drive ... June 27-29, 2019 Fish, Guerilla, and Other...

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Transcript of Fish, Guerilla, and Other Marketing Tactics to Drive ... June 27-29, 2019 Fish, Guerilla, and Other...

  • June 27-29, 2019

    Fish, Guerilla, and Other Marketing Tactics to Drive Awareness

    Tomm Larson Idaho National Lab

    [email protected]

  • Become the Fount of All Knowledge

    [email protected]

  • Play Games

  • My Team’s Better Than Your Team

  • Appeal to Your Audience

  • Be Generous

  • Best Thing Ever

  • Going Viral

  • 149

    172

    42

    8

    10

    0 50 100 150 200

    Within the last week

    Within the last month

    Within the last year

    It's been over a year

    I have never interacted with the BEA cybersecurity team

    # OF PARTICIPANTS

    When was the last time you remember interacting with the BEA cybersecurity team?

    6

    4

    46

    108

    216

    2

    0 50 100 150 200 250

    Detrimental – Cybersecurity requirements actually make my job harder to do.

    Not important – I don’t feel like my job really has anything to do with cybersecurity.

    Neither important nor unimportant – I just assume cybersecurity is working in the background.

    Somewhat important – Cybersecurity skills and knowledge have helped me do my job better.

    Very important – I think about cybersecurity every day as part of my job.

    Unknown – I don’t know how cybersecurity affects my job one way or the other.

    # OF PARTICIPANTS

    How important is cybersecurity to your daily job and activities?

    84%

    85%

    Of employees remember interacting with the cyber security team within the last month

    Of employees feel cybersecurity is at least somewhat important to their daily job and activities

  • QUESTIONS? COMMENTS?

    1155 Fremont Ave, Idaho Falls, ID 83415-2604

    ADDRESS

    208 526 2176

    PHONE

    [email protected]

    EMAIL

  • Just because I’m aware doesn’t mean that I care.

    Perry Carpenter

    Presentation title slide Contact page Play games My team’s better Appeal to your audience Be generous Best thing ever Going viral Polls Questions and comments quote