FischTank PR and Marketing Capabilities Overview for Technology Companies

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FischTank Capabilities Overview for Technology Companies

Transcript of FischTank PR and Marketing Capabilities Overview for Technology Companies

FischTankCapabilities Overview for Technology Companies

Introduction

About FischTank• Founded in 2013• Headquartered in New York City• Former journalists on staff• Full service marketing and communications• Leadership• Eric Fischgrund (Founder)• Matt Bretzius (President)

What We Do

Simply put, FischTank works with its clients to develop messaging, implement marketing and communications campaigns, reach target audiences, and drive results that resonate with the media, investors, sales channels, clients, and consumers.

Services Offered

• Public Relations• Corporate Positioning• Content Writing• Digital Marketing

• Web Development• Social Media• Graphic Design• Internal Messaging

Industries We Serve

• Technology• Sustainability & Green

Technologies• Financial Services• Investment Groups and

Offerings

• Biotech• Non-Profits• Professional Services• Real Estate• Public Affairs

Media Relations

Why Public Relations?• Improve brand credibility• Drive lead generation• Increase investor

awareness and exposure• Communicate to

customers and clients• Maintain shareholder

communications• Increase website traffic

• Establish expert leadership• Create marketing

touchpoints• Strengthen online profile• Effective sales tools• Improve corporate culture • Support transparency

and self-awareness

Our Process

Analyze message and determine

strategyIdentify

audienceCultivate

media relationship

Achieve media

coverageBroadcast

results

Differentiators: A Creative Approach

How do we do it?

Strong messaging

Leverage data

Know the news

Media relationships

A smart approach

Differentiators: Marketing FirstThe FischTank considers itself an extension of its clients’ marketing arms. When we secure a media placement, the job is not over. We work with our clients to prepare, optimize, and execute their marketing strategies so that campaigns no longer fall upon deaf ears.

Track record of results: Announcements

Track record of results: Thought Leadership

Track record of results: Driving deal-flow

Thank You!