FischTankCapabilities Overview

for Publicly Traded Companies

About FischTank• Founded in 2013• Headquartered in New York City• Full service marketing and

communications• Former journalists on staff• Leadership• Eric Fischgrund (Founder)• Matt Bretzius (President)

About FischTankFischTank is a marketing and public relations firm led by a group of marketing veterans with extensive experience in implementing communications strategies in industries spanning technology, financial services, life sciences, energy/sustainability, sports, food/beverage, and others.Comprised of a team of hard-working individuals with a reputation for being results oriented, FischTank serves as more than a vendor, but as a strategic partner leading and supporting media efforts, online branding, messaging, and overall communications efforts.

Leadership

Matt Bretzius, President, joined FischTank in 2014. As a former journalist turned PR professional, Matt has the unique perspective of having worked on both sides of the media landscape, bringing deep experience in media relations and marketing from time spent both inside and outside the newsroom. Matt has worked in public relations both in-house and agency-side, helping startups to Inc. 500|5000 companies amplify their message using story angles that resonate with relevant media outlets. When it comes to executing a marketing and PR campaign, Matt believes it takes a strong mix of media relations, digital marketing, copywriting, and social media to achieve desired results that move the barometer. Matt's client campaigns have resulted in earned, organic coverage in numerous top tier publications and industry trades, including Entrepreneur, Fast Company, Wall Street Journal, Mashable, TechCrunch, Huffington Post, InStyle, Washington Post, Time, Forbes, Fox Business, Inc., and Bloomberg Businessweek.

As Founder and CEO of FischTank, Eric Fischgrund provides marketing, media relations and digital strategies for companies of all sizes, spanning multiple industries and verticals. clients should count on the firm as more than just a vendor, but rather a partner that understands their business and applies a unique skillset to amplify their messaging and achieve results. With this in mind, clients can count on the FischTank team for leadership and support for all of their marketing and communications needs. Eric graduated from Shippensburg University with a Bachelor's degree in Communications and a Minor in Psychology. In 2012, he was named Alumnus of the Year, being one of the youngest recipients to ever receive the award. His thoughts on marketing and communications have been featured in prominent media outlets including CNBC, Fox Business, U.S. News & World Report and Mashable, among others. He is a frequent contributor to The Huffington Post, Entrepreneur and multiple marketing and PR trade publications.

Industries We Serve

• Technology• Sustainability &

Green Technologies• Financial Services• Investment Groups

and Offerings

• Biotech• Non-Profits• Professional

Services• Real Estate• Public Affairs

Why Public Relations?• Improve brand

credibility• Maintain shareholder

communications• Increase investor

awareness and exposure• Communicate to

customers and clients• Produce effective sales

and IR tools• Increase website traffic

• Establish expert leadership• Create marketing touch

points• Strengthen online profile• Improve corporate

culture • Drive lead generation• Support transparency

and self-awareness

PR as an Investor Relations ToolPublic relations, while not directly responsible for a Company’s stock performance, is a key component of a strong corporate communications strategy. It is important to provide transparent and consistent messaging to a security holder audience, as well as to potential partners and customers.

As such, FischTank develops strategies designed to reach these audiences, and others as necessary, by utilizing both media relations and self-publishing (such as press releases and blog posts).

The output from FischTank’s efforts are often consumed by security holders and industry professionals, but also serve as touch-points for an investor relations and/or executive team to communicate with those who may be unfamiliar with the Company. As such, FischTank embraces its role as a content producer and storyteller to provide corporate validation and third party recognition.

Investor Events Supported by Public Relations• IPOs

• When investors conduct due diligence on a Company, it is important they find positive, third party media results with consistent messaging.

• Mergers and Acquisitions• When two or more companies

merge, the story of how these new entities complement one another and provide shareholder value, is critical to tell

• Executive Appointments• New executive leadership or

Board announcements must be substantiated with what value those individuals bring to a team.

• Commercial sales

• Shareholders and potential investors are always on the lookout for deal-flow and revenue-oriented announcements

• Product/service innovation• When a Company achieves a

technical milestone or important product development, that story must be told to the market

• Partnerships/Collaboration• Strong partnerships and

collaboration are often indicative of a Company’s validity and long-term value

The Media

• National newspapers• Wall Street Journal, New

York Times, Washington Post, USA Today, and others

• Broadcast media• CNBC, Fox Business, NPR,

TheStreet TV, Bloomberg TV and Radio, regional affiliates, and others.

• Regional media• Daily and weekly

newspapers, magazines, local radio, and others.

• Online• Yahoo Finance, Vox,

HuffingtonPost, CNN, Patch.com,

• Trades• Websites, magazines,

newsletters, and other forms of industry-specific media that establishes credibility

FischTank achieves media results on behalf of its client in media platforms including but not limited to:

Working with FischTank

• Media outreach• FischTank will conduct outreach to all

forms of media outlets to support announcements, establish thought leadership, and drive third-party media exposure

• Press release drafting and distributing• FischTank will create a content calendar

to maintain a schedule of publishing corporate announcements that maintain its story and highlight growth

• Authoring/revising existing content• FischTank is tasked with revising client’s

existing web content, Company

descriptions, sell sheets, presentations, and more.

• Social media marketing• Social media platforms are ideal to share

corporate announcements and media placements, drive followers/fans to sign up for newsletters or view content, and otherwise influence an audience

• Digital marketing• Modern marketing now entails utilizing e-

mail communication, video, and more to consistent reach an audience with a message that resonates

Companies choose FischTank to establish exposure for their corporate profile, often to reach investors, drive business, improve online search results, combat negative news or online content, tell their story, and more. FischTank typically employs many of the following tactics to achieve these goals:

Additional Services Offered• E-Mail Marketing• Corporate

Positioning• Content Writing• Digital Marketing • Web Development• Social Media• Graphic Design

• Internal Messaging

Track record of results: Announcements

Track record of results: Thought Leadership

Track record of results: Driving deal-flow

Client Results

Revolution Lighting Technologies

: RVLT

Oasmia Pharmaceutical: OASM

SITO Mobile: SITO

SUNworks (Solar3D): SUNW

Thank You!

FischTank Marketing and PR646-699-1414info@fischtankpr.com32 Broadway, 17th FloorNew York, NY, 10004