Firstpost- Best Digital Startup
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Transcript of Firstpost- Best Digital Startup
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www.firstpost.com
Best Digital StartUp
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Firstpost.com a digital newsroom
• Contemporary news and views portal • Presents news in a manner and pace in sync with
today’s digital environment
• Makes news ‘social’; professes the philosophy - participate
• Allows sharing of news and information through social platforms; blends seamlessly with other social platforms
• Formidable social presence across platforms like Facebook, Twitter etc
• Launched on May 9th, 2011, already a site
endorsed by thinkers and influencers across categories
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What makes it work
• A truly digital product
• Ease of navigation
• Appealing design- large images, bold headlines
• Ease of participation- comment, share, follow
• Almost real time reporting of news
• Robust presence on social platforms
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Wide Variety of Content
• Topics range across-
• India
• Politics
• World
• Business
• Economy
• Bollywood
• Life
• Sports
• Tech
• Featured Guest Blogs- Voices
• F.Wire- ‘News as it unfolds’
• ‘What’s Hot’- Assorted news for the time strapped user
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• Firstpost Video Room – Firstpost Video Room presents a unique
feature which provides an assortment of the latest news videos, for audiences who prefer to consume news in video format
• Firstpost e-book – Firstpost e-book caters to that segment of
the audience which takes keen interest in getting in-depth knowledge on certain topics, in this case, the week’s most talked about topic
• Firstpost Photos – Firstpost Photos presents news through
photos , another feature attempting to ease news consumption
• Firstpost Trends
– Every article would have a list of related topics mentioned below with hash tags which once clicked upon throws up all the articles available on that topic
Special Properties
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Special Properties
• Firstpost Battleboard
– Grandmaster Vishwanathan Anand puts up certain chess challenges for the audience, challenges which he had faced in his career
– Vishwanathan Anand then offers the best solution to such a challenge
– Firstpost users get to experience real life chess challenges faced by the Grandmaster and eventually interact with him and understand the way out of such challenges.
• Firstpost Mumbai/Firstpost Delhi
– These properties are specifically designed to address ‘location specific’ audiences; not just people who reside in Mumbai/Delhi but people who take interest in these cities in terms of its cultural fabric, food, unique stories, latest news and so on.
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Performance
• Monthly Unique Visitors(domestic) –
7.1 Million
• Total Visits(monthly)- 19 Million
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Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
Monthly UVs(000)
Growth Path
*source- Comscore