First Lessons as an Search Engine Optimizer

7
By Eyeflow Internet Marketing Growing the equity of websites since 2001. WWW.EYEFLOW.COM/BLOG Address: 1013 E. Carson Street Pittsburgh, PA 15203 Phone: (412) 253-0841 01 First Lessons as a New SEO “What I’ve Learned in 5 months and 2 days as an Internet Marketer”

description

Summary of Eyeflow Internet Marketing's Blog post titled, "What I’ve Learned in 5 Months as an Internet Marketer" found at http://www.eyeflow.com/?p=4908 You’re ranking number one for your ideal keywords. Great! Good for you! What’s that? Google released another update and you have now lost all you rankings? Wait, what? Google does UPDATES? If there is one thing I've learned in my 5 months and 2 days as an Internet Marketer, it’s this: Search Engine Optimization is complicated. Read the full blog post here: http://www.eyeflow.com/what-ive-learned-in-5-months-and-2-days-as-an-internet-marketer/

Transcript of First Lessons as an Search Engine Optimizer

Page 1: First Lessons as an Search Engine Optimizer

By Eyeflow Internet Marketing

Growing the equity of websites since 2001.

WWW.EYEFLOW.COM/BLOG

Address: 1013 E. Carson Street Pittsburgh, PA 15203Phone: (412) 253-0841

01

First Lessons as a New SEO“What I’ve Learned in 5 months and 2 days

as an Internet Marketer”

Page 2: First Lessons as an Search Engine Optimizer

• Google is updating constantly

• You could be ranking #1 for your ideal keywords one day and be lost in the crowd of searches the next

Lesson #1 Search Engine Optimization is complicated

2

Page 3: First Lessons as an Search Engine Optimizer

• Must have a good foundation for an effective SEO campaign

• You think you're ready for SEO? Not so fast …

• How are you title tags? What about your meta tags? Do you have your alt tags set up?

• Did you set a primary domain? Do all your pages link to other pages properly, or do you have broken links?

3

Lesson #2 Websites are complicated

Page 4: First Lessons as an Search Engine Optimizer

• Back links are important, so you should try and get as many links as you can to your website, right? - Wrong.

• There's such thing as too many links

• Should be focused on earning links from credible websites within your industry

• It should happen naturally and gradually, not overnight

Lesson #3 Links aren't any easier

4

Page 5: First Lessons as an Search Engine Optimizer

• Make sure your content is 100% original

• Don’t repost content from another site without using conical tags properly

• Only create content that people will actually want to read, discuss, and share

Lesson #4 Content is complicated too

4

Page 6: First Lessons as an Search Engine Optimizer

• Even with original content , strategically placed keywords, and back links from credible sources; you're not guaranteed to automatically be at the top

• The competiveness of your industry affects rankings as well

• Google is now considering more factors than ever before for rankings

• Solution? Work with an SEO expert that really knows what they're doing

Lessons Learned, So Why am I not #1?

4

Page 7: First Lessons as an Search Engine Optimizer

Thank you for your attention !

Eyeflow.com

[email protected]

1013 E. Carson St. Pittsburgh, PA 15203

412.253.0841 Facebook.com/eyeflow

Twitter.com/eyeflow