First Impressions of First Impressions of the Veterinary Clinicthe Veterinary Clinic

First things FirstFirst things First

Veterinary clinic is a business. Veterinary clinic is a business. Goal is to make a profit while providing Goal is to make a profit while providing

quality care. quality care. Each member of the team is governed by Each member of the team is governed by

a code of ethics and must adhere to a code of ethics and must adhere to them.them.

The SignThe Sign

Goals of a sign are:Goals of a sign are: Show locationShow location Generate clienteleGenerate clientele Detail services providedDetail services provided Hours of operationHours of operation Telephone numberTelephone number

The Grounds and the The Grounds and the BuildingBuilding

Grounds should be well kept.Grounds should be well kept. Parking area clean of debris or trash.Parking area clean of debris or trash. Lawn neatly mowed.Lawn neatly mowed. Trash/poop picked up.Trash/poop picked up. Free of potential hazards.Free of potential hazards. Building should be in good repair.Building should be in good repair. Building should be visibly appealing. Building should be visibly appealing.

The EntranceThe Entrance

Clearly Labeled.Clearly Labeled. Easy to access.Easy to access. Open and inviting.Open and inviting. What else should be What else should be

on the door or close on the door or close to entrance area?to entrance area?

Reception areaReception area

Some could argue that this is most Some could argue that this is most important part of the veterinary hospital.important part of the veterinary hospital.

Should be clean, well-organized and Should be clean, well-organized and inviting.inviting.

Should be free of clutter and comfortable Should be free of clutter and comfortable for patients and clients.for patients and clients.

What should not be in a What should not be in a reception area?reception area?

Potentially toxic plantsPotentially toxic plants Ability for patient to harm themselvesAbility for patient to harm themselves Possibility of cross contamination Possibility of cross contamination

between patientsbetween patients Clutter! Clutter! Clutter!Clutter! Clutter! Clutter!

Exam RoomExam Room

Should be inviting and warm, not cold Should be inviting and warm, not cold and sterile.and sterile.

Should be fully stocked with necessary Should be fully stocked with necessary items.items.

Should be easily accessible and large Should be easily accessible and large enough to accommodate multiple enough to accommodate multiple individuals if necessary.individuals if necessary.

What other areas might a What other areas might a client see?client see?

OfficesOffices Treatment roomTreatment room Kennel areaKennel area Grooming areaGrooming area Surgery SuiteSurgery Suite

See through the client’s See through the client’s eyeseyes

Bring in someone from the outside in Bring in someone from the outside in order to evaluate your clinic.order to evaluate your clinic.

Have them be open and honest with you Have them be open and honest with you so that you can improve the appearance so that you can improve the appearance of your clinic.of your clinic.

Remember that the people have a lot to Remember that the people have a lot to do with first impressions as well (we will do with first impressions as well (we will be talking about this later). be talking about this later).

Main ThemesMain Themes

Keep it Clean!!Keep it Clean!!

Keep it Organized!!Keep it Organized!!