First Impressions

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    06-Mar-2016
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There is an adage that you never get a second chance to make a first impression. Graphic design, signage, and landscape architecture are powerful tools to make a positive first impression at a relatively small cost. From print media, to welcoming signage and gateways, to gracious landscaping, Ayers Saint Gross can help you make a first impression that meets your institutional mission.

Transcript of First Impressions

  • 1High Impact, Low Cost Projects

    firstimpressions

  • 2

  • 1There is an adage that you never get a second chance to make a first impression. Graphic design, signage, and landscape architecture are powerful tools to make a positive first impression at a relatively small cost. From print media, to welcoming signage and gateways, to gracious landscaping, Ayers Saint Gross can help you make a first impression that meets your institutional mission.

    graphic design signage & wayfinding landscape architecture

  • 2projects

    why do them?

    + make a big impact for a

    relatively low cost

    + lower maintenance costs

    + achieve a competitive edge

    + attract and retain your

    audience

    + ensure that your facilities are

    reciprocal with your mission

    and culture

    + improve accessibility

    + focus on sustainability

    what are the projects?

    + graphic design

    + signage & wayfinding

    + landscape architecture

    + gateways

    + stormwater management

    + streetscape improvements

    + placemaking

    + green infrastructure

    + accessibility

    The visual quality of your institution should reflect the best qualities of your organization and audience needs.

    why do them now?

    + people assign tangible

    value to the quality of their

    physical environment

    + ensure that every dollar is

    spent wisely

    + reinforce your brand image

    and capitalize on its equity

    + contribute to a sense of

    well-being and safety

  • 3projects

    THOMAS JEFFERSON VISITOR CENTER AND SMITH EDUCATION CENTER AT MONTICELLO

    Signage and wayfinding

  • 4visual impactRecent research supports the idea that visual communication can be more powerful than verbal communication, suggesting in many instances that people learn and retain information that is presented to them visually much better than that which is only provided verbally. 1

    1 The Power of Visual Communication 2004 Hewlett-Packard Development Company, LP.

    Graphic design has the power to motivate, educate,

    inspire and inform. It is an ally of recruitment, public

    relations, development, and communication.

    Why is graphic design important? It is often the first

    interaction between you and your audience; the

    quality of your graphic material connotes the quality

    of your organization. It is key to making an impact in

    an increasingly visual society.

    Schools, cultural organizations and non-profit

    institutions compete in a visual climate fueled not

    just by peers, but also by business, entertainment,

    retail and technology. The atmosphere is one of

    heightened visual acuity and expectations among

    people of all ages.

    Graphic design manifested in everything from

    websites to brochures, identity marks, maps,

    viewbooks and reports is a visual language that people

    use to learn about and evaluate you. When it is ignored

    or poorly executed, it can be a deterrent. When it is

    strategically researched, designed and implemented, it

    is proven to build confidence and loyalty, and influence

    decisions.

    Successful visual communication begins with defining

    goals, understanding both audience and competition,

    and devising a creative plan that works. As skilled

    graphic designers, we marry strategy with form to

    create designs that resonate with people and achieve

    your goals.

    Consider this recommendation from Joe Mansueto,

    the founder and CEO of Morningstar, Inc: Recognizing

    the importance of design is a corporations first step to

    creating great design. The second step is talking to good

    designers immediately.

    graphic design

  • 5visual impact

    UNIVERSITY OF DELAWARE

    Campus master plan fold-out poster

  • 6graphic design

  • 7LEFT ARIZONA STATE UNIVERSITY Master plan box set

    ABOVE WILDLIFE CONSERVATION SOCIETY Five Parks master plan reports

    UNIVERSITY OF WISCONSIN Master plan final report and executive summary brochure

    I have learned first-hand through the creative talent and services of Ayers Saint Gross that their marketing materials make a significant difference for colleges and universities.

    Dr. Ed Johnson, President

    University Realty Advisors LLC

  • 8graphic design

  • 9LEFT THE AMERICAN REVOLUTION CENTER A campaign for the Museum of the American Revolution

    ABOVE HOFFBERGER MOVING SERVICES Identity and branding, including letterhead system, folders,

    labels, business cards, promotional items and moving truck graphics

  • 10

  • 11

    This essential campaign booklet captures our mission, integrating our story, graphics and tactile qualities into a powerful and compelling printed piece .

    Dr. Michael J. Bina

    President, Maryland School for the Blind

    LEFT DOWNTOWN PARTNERSHIP OF BALTIMORE Marketing folder with tiered inserts promoting initiatives throughout the city

    ABOVE MARYLAND SCHOOL FOR THE BLIND Campaign for our Childrens Future

  • 12

    Compared with a $25 million computer science building or a new stadium, signage looks like a bargain. . . Its something that everyone who sets foot on campus is exposed to. . .1

    inform and transform

    A signage and wayfinding system is about more than

    just where to go and how to get there. Its a critical

    component in how people connect with and experience

    the physical environment. Signage is often a first

    introduction to your institution and makes an impression

    in several ways. First, it guides people down the correct

    path. Is there a front door to campus? Your signage

    and wayfinding system steers visitors in the direction

    that promotes your campus image. Next, the system

    of wayfinding elements espouses the attitude of the

    organization. Finally, a thoughtful wayfinding program

    inspires user confidence.

    A signage and wayfinding master plan equips you with

    a guideline to implement consistent signage now and

    in the future. When the funding is ready, you will be

    too. A unified signage standard not only communicates

    direct and meaningful information, it also provides a

    design framework that enhances the setting.

    signage & wayfinding

    1 Stephen George, Manager of Planning, Design, and Construction, Connecticut College

  • 13

    inform and transform

    HOWARD COMMUNITY COLLEGE

    Concept drawing for exterior signage

  • 14

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    signage & wayfinding

  • 15

    LEFT Signage and wayfinding master plan program location map

    ABOVE Campus map kiosk, pedestrian directional sign, and building identification sign

    THE UNIVERSITY OF SCRANTON

  • 16

    signage & wayfinding

  • 17

    LEFT UNIVERSITY OF BALTIMORE Illuminated building-mounted identification signs

    ABOVE THOMAS JEFFERSON VISITOR CENTER AND SMITH EDUCATION CENTER AT MONTICELLO World Heritage plaque,

    welcome sign, pedestrian directional sign, exterior ADA room identification sign

  • 18

    Gateways and threshold markers define

    entrances and boundaries. They are part of

    a wayfinding program and share attributes

    with signage, landscape and architecture.

    A centerpiece of the redevelopment of

    the primary vehicular entrance to campus,

    Towson Universitys new gateway structure

    is designed to extend a sense of welcome

    to the community, at once clarifying and

    increasing the definition of the campus

    edge. With sleek massing, the structure

    complements the modern buildings that

    are the immediate neighbors, while the

    richness of the entrance material palette

    and articulated metalwork channel the

    gravitas and architectural tradition of

    Towsons historic core.

    signage & wayfinding

  • 19

    LEFT Landscape plan of new entrance and plaza

    ABOVE (clockwise) Elevation of gateway system, detail and rendering of gateway structure

    TOWSON UNIVERSITY

  • 20

    Campus landscapes are critical in making a good first

    impression; they define the campus as much as the

    buildings. Campus landscapes are the places where

    people meet, socialize and exchange ideas. They

    serve as a major contributor in defining the academic

    environment for students, faculty and guests.

    Students are increasingly mindful of the role that

    campus landscapes play in their experiences. In 2008,

    the American Architectural Foundation co-sponsored

    an essay competition encouraging students to voice

    design issues affecting their education. The competition

    titled Redesigning Your School was later chronicled

    in McGraw Hills Schools of the 21st Century. According

    to the article, One of the themes that came up

    repeatedly in the student design competition essays is

    their desire for schools to do a better job of connecting

    with the outdoors. We were struck by how intimate that

    connection was for many of them: Nature was seen

    as a non-judgmental, personal friendsomething

    they can