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Transcript of First Impressions
First Impressions Jamie Gomez
Everyone has first impressions.
You had a first impression when you
first glanced at this book. Conscious-
ly or not you tried to figure out the
content by looking at the front cover.
Based on their personal first
impression, most graphic designers
try to gain meaning from everything
visual around them, but by having a
deeper knowledge and understanding
of first impressions, the communica-
tion in your design will improve.
We as humans can use our first
impressions of others as a defense
mechanism. We can choose things
that we dont feel are going to be of any use, a waste of time or a
potentially dangerous situation in a
matter of seconds simply from a
negative first impression.
If you look or talk to a stranger, it is
easily possible to create a life story
for them based on the way they are
dressed, talk or behave.
We deconstruct this information and
create a first impression judged by
out perceptions without gaining a
full understanding. of the subject.
As a designer it is very important,
when visually communicating to try
and break this barrier and think in
Try and see the world through the
eyes of the person you are trying to
communicate with and understand
what their first impressions are. What
turns them on and off?
To further understand how first
impressions work I have tried to
understand the first impressions of
people and from that I will be able
to transfer the skills to good graphic
The idea is to ask people one
question and hopefully from their
answers I could gain a deeper
understanding of first impressions.
The interesting thing about this idea
is that when you ask people this
question, you already have a first
impression imprinted into your mind.
When the question is answered, you
are often shocked and the way you
deconstruct first impressions starts to
Dont Judge A Book By Its Cover. Its Easier Said Than Done.
What do you think peoples first impression is of you?
Covent Garden 16.03 GMT
I dont need to say much, thats just the way I am. People like to
chatter and chatter away, whereas I
am wiser and listen to the bullshit
that people speak and generally just
answer questions when they are
I guess I am upbeat, enthusiastic,
well I hope so. I never want to
offend anyone, thats why I always
try to appear approachable and
treat everyone how I would want
to be treated.
Covent Garden 16.03 GMT
8ChrisNo photo. No Answer
Covent Garden 16.03 GMT
9Yeah, like I said, Im busy
Do you mind if I ask you a few questions?
No, Im busy.
Youre waiting for a bus
I recon that my first impression is
that I am approachable and friendly.
I have to be, because if I was not,
I should really not be a comedy club
I feel like people look at me and think im dangerous. I get the feeling that people feel uncertain around me.
Vincent Id say I am good looking and relaxed, well thats the impression that I try
to give off.
I think that everyone has an ideal
first impression, its whether they cre-
ate it or not.
Were approachable, I hope that we come across that way, if we didnt
then we are not really doing our
Lisa & Terry
Good looking. Arrogant.
Fashionable. Enough said really...
Andrew & Gabriel
I would say that i am easy to know,
happy, smiley and approachable,
although not alot of people do ap-
You alright mate, do you mind if I
ask you a few questions?
Nah, Nah, I saw that you are
giving out cds and I wanted to ask you what type of tunes
Sounds good man, can I get a copy?
Here ya go, here is 3 quid.
Your not from the council are you?
Oh yeah, ha, no worries man, yeah I
make everything man, indie with hip
hop over the top, yeah man, its new
and its fresh.
Yeah of course man, pay how ever
much you think its worth.
The Con-ArtistQ A
Im good looking, thats about it.Just one good looking guy.
Im a phycologist, I find it very
interesting that you have asked me
this question, because it is a very
difficult question to answer. I would
say that I am absent minded.
I dont know. People normally say
im straight talking, but i dont know
if that is the impression I give off.
I dont go around giving opinions, if
people ask me to give my opinion, I
I think that people look at me and
think, mum because its what I am and i base my life around my
I would say the same thing, as
margret, im a grandma, I love my
grand children, and when people
normally look at an old person, they
always think the same thing, old or
AndyA lot of people think I am a police
man, because of the uniform.
Out of my work clothes I would say
im quite arrogant, very loud and very
chatty, I wont be quiet for more than
I think people would think im shy.Im quite loud, people normally look
at me like, what a weirdoI would rather not say
Selena AlisonI recon people look at me think im
good looking, ha, oh my god that
sounded so bad, but i am quite
My first impression would be, oh dont mess with him, he looks a bit
tough, when infact, im the most
harmless guy youll meet. I think its the hair or lack of, that gives the
impression Im a hard nut.
m a pianist. would not have thought
that would ya?
Id say I appear focused. i know what i want and i know how to get
it. If i dont know how to get it, ill find out.
Look i dont have time for your ques-
tions and stuff, I cant stop and talk
because i have lots of contracts with
many important people.
Im a busy man you know.
Anthony & MiriamPeople look at us and think were a happy couple because thats what
What? Right now? People probably
think we look like a bunch of idiots.
What more would you expect on a stag do.
Tim, Tom, Dan &Robin
Im a teacher, so it depends whether
the person views me at work or not.
at work, im that teacher that no one
messes with, and i have created that
impression. Outside of work, I give
off the impression of just a normal
Im not doing any of your pschycology shit mate
Piss off and just let me get on with
SoueffApproachable. I have to be. If I was
not approachable, you wouldnt have
picked to choose me to talk to. It
is important for my job that I am
approachable, otherwise I would not
make any money and lose my job.
People think im wild because of the
hair, the piercings and my outer
image. I think that puts people off
getting to know me. Im down to earth, people just dont bother to get
to know me because of my outer
Im a pretty jolly person, and i think
people would think that when they
look at me. Im happy pretty much all
the time, im rarely sad.
If someone were to meet me and
have a first impression of me on an
off day, i dont think they would ever
talk to me again.
CarlosMoody, Because i am a very moody
person. To be frankly honest with
you, you are pissing me off a little
bit with your questions.
When people look at me, they
probably think, whos that charming young man?What about when your out of uniform?Yeah definatley the
Can I take a photo of you?
Good god I have no idea and if I
knew, Id probabley change it. Im in a rush, got to go.
People think I am strange or foreign,
because of my accent, but i guess
people would also say I am likeable.
People would most likely think Im positive and cool.
I guess Im mouthy, confident, quite arty, maybe even a surfer dude. Im
always energetic, so yeah, I rekon
people think Im energetic.