FIRST GENERAL ENTERTAINMENT

PREMIUM HD JAPANESE TV CHANNEL IN SINGAPORE

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Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.

AN INTERSTITIALS CONCEPT PROPOSAL FOR PRIME TRAVEL

Client: Prime TravelTarget Audience: Affluent PMEBs 20-40s , Free Independent travelers, HELLO! JAPAN viewers (18 – 55 years old)Area(s) of Promotion: TokyoFormat: Short form (Interstitials) Period: August – DecemberObjectives: •To position Prime Travel as the agency to go to when consumers think about going to Tokyo. •To instill brand preference and brand recall for Prime Travel. •To showcase and educate viewers the best of Tokyo and create awareness, instill interest and desire and encourage action

2CLIENT’S BRIEF

'’‘‘

1. Tokyo Station (overview)

2. Tokyo Station – Ekiben

3. Shinjuku4. mAAch ecute5. Hotel Chinzanso6. Hakone Kowakien

Yunessun 7. LUMINE Est (for the

ladies)8. LUMINE Est (for the

family)9. Ikebukuro10.Travel Tip – Useful

Signs11.Best of Tokyo –

Hippie Tokyo12.Best of Tokyo –

Tokyo at Night

3THE 12 INTERSTITIALS

'’

‘‘WHAT YOU WILL BE SEEING

The coverage given to Tokyo Station

will span over two interstitials.

The first presents it as a destination,

highlighting a select few of the exciting

things that one can find there.

The second then focuses on a special

aspect of the Japanese culture – the

ekiben. In this interstitial, viewers will be

given a visual treat of the colourful and

delicious ekibens gathered from all

around Japan.

4THE 12 INTERSTITIALS -

CONCEPTS

'’

‘‘1. & 2. – TOKYO STATION

A familiar name to most fans of Japan,

Shinjuku’s beauty will be illustrated

through the coverage of the various

options that it has to offer.

5THE 12 INTERSTITIALS -

CONCEPTS

'’

‘‘3. SHINJUKU

Viewers of HELLO! JAPAN will be

introduced to one of the newer place of

interest in Tokyo in our feature of

mAAch ecute. A highlight will be the

N3331 café, which boasts to be the café

nearest to the train tracks!

4. mAAch ecute

The oasis in the bustling city of Tokyo.

Viewers will be taken through a tour of

this luxury hotel, from its exquisite

garden to the lavish meals.

6THE 12 INTERSTITIALS -

CONCEPTS

'’

‘‘5. HOTEL CHINZANSO

An exciting destination, just a couple of

hours away from Tokyo, offering the

perfect combination of the traditional

and the modern. HELLO! JAPAN viewers

will see for themselves the appeal of

Hakone Kowakien Yunessun in this spot.

6. HAKONE KOWAKIEN YUNESSUN

Featuring 3 carefully chosen fashion

brands and a buffet with a huge

selection of desserts, female viewers will

get to know the shopping haven known

as LUMINE EST.

7THE 12 INTERSTITIALS -

CONCEPTS

'’

‘‘7. LUMINE EST (for ladies)

At LUMINE EST, it’s not just the females

who will leave happy. The comprehensive shop range

ensures that the needs of the husbands

and children get fulfilled as well!

8. LUMINE EST (for families)

A name often left out from the Tokyo

itinerary, viewers will be introduced to

Ikebukuro in this interstitial. The

character of this bustling city center will

be shown through the shops featured.

8THE 12 INTERSTITIALS -

CONCEPTS

'’

‘‘9. IKEBUKURO

Worried about visiting a country whose

language you do not speak? In this

installment, we bring the viewers some

survival signs. No more fear of not

speaking Japanese!

10. TRAVEL TIP – USEFUL SIGNS

This one’s for travelers who want

something different from the typical

Tokyo itineraries. Get to know

Shimokitazawa and Kichijoji, two of the

hippest neighbourhoods in the city.

9THE 12 INTERSTITIALS -

CONCEPTS

'’

‘‘11. BEST OF - HIPPIE TOKYO

Not to be left out is Tokyo after the sun

sets. The city comes alive with the

boisterous alleys that dot the city and

the curious entertainment scene that

fully brings across the idea of what’s

available “Only in Japan”.

12. BEST OF - TOKYO AT NIGHT

We begin with a brief introduction of

Tokyo Station, one of the busiest

stations in the city.

More than just a transportation hub, it is

also a cultural property rich in history.

Now restored to its former glory, Tokyo

Station is fast becoming one of the more

popular destinations in Tokyo.

10THE 12 INTERSTITIALS - FLOW

'’

‘‘TOKYO STATION (OVERVIEW)

If it’s your first time in Tokyo, Tokyo Station is

a great place to start your trip with. The JR

EastTravel Service Center at the station

provides a wide spectrum of services, ranging

from travel information to luggage storage

services.

Don’t worry if you don’t speak Japanese –

being a travel facility specially catered for

tourists, the Service Center is staffed by team

who can speak English, Chinese and Korean.

11THE 12 INTERSTITIALS - FLOW

'’

‘‘TOKYO STATION (OVERVIEW)

After arming yourself with all that you

need for your trip, it’s time to take a look

around the station.

One must-go area in the station is the

Ichibangai, where you will be spoilt for

choice. The Character Street is all your

favourite characters brought together,

and if you are a huge fan of Japanese TV,

you’ll be pleased to know that the major

broadcasters have stores here as well.

Move on to the Okashi Land for your

favourite snacks, sweets and more!

12THE 12 INTERSTITIALS - FLOW

'’

‘‘TOKYO STATION (OVERVIEW)

Having made both yourself and your

tummy happy, check into the Tokyo Station

Hotel, directly connected to the station.

A designated Important Cultural Property

of Japan, the hotel offers you more than

just a comfortable night’s stay. Immerse

yourself in its deep heritage, and feel

Tokyo for yourself, the 100 years of history

behind this iconic buiding.

13THE 12 INTERSTITIALS - FLOW

'’

‘‘TOKYO STATION (OVERVIEW)

If your impression of onsens is one of

traditional indoor and outdoor baths,

Hakone Kowakien is set to change your

mindset.

Just a couple of hours away from Tokyo,

Hakone Kowakien Yunessun is a hot spring

spa resort and a water amusement park all

in one!

14THE 12 INTERSTITIALS - FLOW

'’

‘‘HAKONE KOWAKIEN YUNESSUN

Go all out to have fun at the amusement

park area of Yunessun, where you’ll be

welcomed by a whole myriad of theme

spas!

If green tea, red wine and coffee spas are

not enough to excite you, the monthly

special ensures a surprise with every visit.

For those who have always been shy about

having to enter onsens naked, here’s good

news for you! Swim suits are perfectly

okay at this section of Yunessun.

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'’

‘‘HAKONE KOWAKIEN YUNESSUN

For those who prefer traditional onsens,

the Mori no Yu section will be perfect for

you.

Equipped with onsens both indoors and

outdoors, and even private ones, you’ll

definitely find one that can take all your

weariness away.

The thoughtful wrist band system at

Hakone Kowakien Yunessun also means

you don’t have to worry about losing the

keys to your lockers. Sounds good so far?

16THE 12 INTERSTITIALS - FLOW

'’

‘‘HAKONE KOWAKIEN YUNESSUN

For those of you on a day trip, you can then take the evening bus back, and continue to enjoy the sights and sounds of Japan in Tokyo.

If you would prefer to a more relaxed trip, check into Hotel Kowakien, where you can catch up on rest before heading back to Tokyo for more fun.

14THE 12 INTERSTITIALS - FLOW

'’

‘‘HAKONE KOWAKIEN YUNESSUN

Japan Office3F, Ginza Kodera Building

8-14-5 Ginza, Chou-kuTokyo, 104-0061 Japan

Tel: +81(0)3-6264-0264Fax: +81(0)3-6264-0265

Singapore Office177 River Valley Rd #05-11 Liang CourtSingapore 179030Tel : +65-6336-5679Fax : +65-6336-4766

15INFORMATION

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Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.