Firms In Competetive Markets_Chapter 14_Microrconomics_G. Mankew

Chapter 14Chapter 14

Firms in Firms in Competitive Competitive

MarketsMarkets

©© 2002 by Nelson, a division of Thomson Canada Limited 2002 by Nelson, a division of Thomson Canada Limited

Mankiw et al. Principles of Microeconomics, 2nd Canadian Edition Chapter 14:

• Learn what characteristics make a market competitive.

• Examine how competitive firms decide how much output to produce.

• Examine how competitive firms decide when to shut down production temporarily.

• Examine how competitive firms decide whether to exit or entry the market.

• See how firm behaviour determines a market’s short-run and long-run supply curves.

In this chapter you will…In this chapter you will…


• A perfectly competitive market has the following characteristics:– There are many buyers and sellers

in the market.– The goods offered by the various

sellers are largely the same.– Firms can freely enter or exit the

market.

WHAT IS A COMPETITIVE WHAT IS A COMPETITIVE MARKETMARKET


• As a result of its characteristics, the perfectly competitive market has the following outcomes:– The actions of any single buyer or

seller in the market have a negligible impact on the market price.

– Each buyer and seller takes the market price as given.



• A competitive market has many buyers and sellers trading identical products so that each buyer and seller is a price taker.– Buyers and sellers must accept the

price determined by the market.



• Total revenue for a firm is the selling price times the quantity sold.

TR = (P TR = (P Q) Q)• Total revenue is proportional to the

amount of output.• Average revenue tells us how much

revenue a firm receives for the typical unit sold.

• Average revenue is total revenue divided by the quantity sold.

The Revenue of a Competitive The Revenue of a Competitive FirmFirm


• In perfect competition, average revenue equals the price of the good.


Average Revenue = Total revenueQuantity

Price QuantityQuantity

Price

=×

=


• Marginal revenue is the change in total revenue from an additional unit sold.

• For competitive firms, marginal revenue equals the price of the good.


MR =MR =TR/ TR/ QQ


Table 14-1: Total, Average, and Marginal Table 14-1: Total, Average, and Marginal Revenue for a Competitive FirmRevenue for a Competitive Firm

664868

664267

663666

663065

662464

661863

$ 661262

$ 6$ 6$ 61(MR = ∆TR/∆Q)(AR = TR/ Q)(TR = P x Q)(P)(Q)

Marginal Revenue

Average Revenue

Total RevenuePrice

Quantity (in litres)


• The goal of a competitive firm is to maximize profit, which equals total revenue minus total cost.

• This means that the firm will want to produce the quantity that maximizes the difference between total revenue and total cost.

PROFIT MAXIMIZATION AND THE PROFIT MAXIMIZATION AND THE COMPETITIVE FIRM’S SUPPLY CURVE COMPETITIVE FIRM’S SUPPLY CURVE


Table 14-2: Profit Maximization: A Numerical Table 14-2: Profit Maximization: A Numerical ExampleExample

(MR - MC)

Change in Profit

- 3- 2- 101

96147488

86438427

76630366

66723305

56717244

246612183

33648122

$ 4$ 2$ 61561

- $ 3$ 3$ 00

(MC = ∆TC/∆Q)(MR = ∆TR/∆Q)(TR - TC)(TC)(TR)(Q)

Marginal Cost

Marginal RevenueProfitTotal Cost

Total Revenue

Quantity (in litres)


• Profit maximization occurs at the quantity where marginal revenue equals marginal cost.

• When MR > MC increase Q• When MR < MC decrease Q• WhenWhen MR = MC MR = MC Profit is Profit is

maximizedmaximized..

PROFIT MAXIMIZATION AND THE PROFIT MAXIMIZATION AND THE COMPETITIVE FIRM’S SUPPLY CURVE COMPETITIVE FIRM’S SUPPLY CURVE


Costs and

Revenue

Quantity0

MC1

Q1

The firm maximizes

profit by producing

the quantity at which

marginal cost equals

marginal revenue.

MC

AVC

Q MAX

MC2

Q 2

P = MR1 = MR2 P = AR = MRATC

Figure 14-1: Profit Maximization for a Figure 14-1: Profit Maximization for a Competitive Firm Competitive Firm


Price

Quantity0

MC

AVC

ATC

P2

Q2

This section of thefirm’s MC curve isalso the firm’s supplycurve.

Q1

P1

Figure 14-2: Marginal Cost and the Firm’s Figure 14-2: Marginal Cost and the Firm’s Supply Curve Supply Curve


• A shutdown refers to a short-run decision not to produce anything during a specific period of time because of current market conditions.

• Exit refers to a long-run decision to leave the market.

A Firm’s Short-Run DecisionsA Firm’s Short-Run Decisions


• The firm considers its sunk costs when deciding to exit, but ignores them when deciding whether to shut down.– Sunk costs are costs that have

already been committed and cannot be recovered.



• The firm shuts down if the revenue it gets from producing is less than the variable cost of production.– Shut down if TR < VC– Shut down if TR/Q < VC/Q– Shut down if P < AVC



Price

Quantity0

MC

AVC

ATC

Firm’s short-run supply curve

Firm shuts down if P < AVC

Figure 14-3: The Competitive Firm’s Short-Figure 14-3: The Competitive Firm’s Short-Run Supply Curve Run Supply Curve

If AVC < P < ATC, firm will produce in the S-R but at a loss.

If ATC < P the firm will produce at a profit.


• The portion of the marginal-cost curve that lies above average variable cost is the competitive firm’s short-run supply curve.



• In the long run, the firm exits if the revenue it would get from producing is less than its total cost.– Exit if TR < TC– Exit if TR/Q < TC/Q– Exit if P < ATC

• A firm will enter the industry if such an action would be profitable. – Enter if TR > TC– Enter if TR/Q > TC/Q– Enter if P > ATC

A Firm’s Long-Run Decision to A Firm’s Long-Run Decision to Enter or ExitEnter or Exit


Price

Quantity0

MC

AVC

ATC

Firm’slong-run supply curve

Firm shuts down if P < ATC

Figure 14-4: The Competitive Firm’s Long-Figure 14-4: The Competitive Firm’s Long-Run Supply Curve Run Supply Curve


• Short-Run Supply Curve– The portion of its marginal cost

curve that lies above average variable cost.

• Long-Run Supply Curve– The marginal cost curve above the

minimum point of its average total cost curve.

THE SUPPLY CURVE IN THE SUPPLY CURVE IN COMPETITIVE MARKETSCOMPETITIVE MARKETS


(a) A Firm with Profits (b) A Firm with LossesPrice

Quantity0

MC

ATC

P = AR = MR

Profit

P

ATC

QQuantity

0

MC

ATC

P = AR = MRLoss

P

ATC

Q

Price

Figure 14-5: Profit as the Area between Price Figure 14-5: Profit as the Area between Price and Average Total Cost and Average Total Cost


• Market supply equals the sum of the quantities supplied by the individual firms in the market.

THE SUPPLY CURVE IN THE SUPPLY CURVE IN COMPETITIVE MARKETSCOMPETITIVE MARKETS


• For any given price, each firm supplies a quantity of output so that its marginal cost equals price.

• The market supply curve reflects the individual firms’ marginal cost curves.

The Short Run: Market Supply with The Short Run: Market Supply with a Fixed Number of Firmsa Fixed Number of Firms


(a) Individual Firm Supply (b) Market SupplyPrice

Quantity (firm)

0

MC

100

Quantity (market)

0

Price

$1.00

$2.00

200

MC

100 000

$1.00

$2.00

200 000

Figure 14-6: Market Supply with a Fixed Figure 14-6: Market Supply with a Fixed Number of FirmsNumber of Firms


• Firms will enter or exit the market until profit is driven to zero.

• In the long run, price equals the minimum of average total cost.

• The long-run market supply curve is horizontal at this price.

The Long Run: Market Supply with The Long Run: Market Supply with Entry and ExitEntry and Exit


(a) Firm’s Zero-Profit Condition (b) Market SupplyPrice

Quantity (firm)0

MC

Quantity (market)0

Price

P = minimum

ATCSupply

ATC

Figure 14-7: Market Supply with Entry and Figure 14-7: Market Supply with Entry and ExitExit


• At the end of the process of entry and exit, firms that remain must be making zero economic profit.

• The process of entry and exit ends only when price and average total cost are driven to equality.

• Long-run equilibrium must have firms operating at their efficient scale.

The Long Run: Market Supply with The Long Run: Market Supply with Entry and ExitEntry and Exit


• Profit equals total revenue minus total cost.

• Total cost includes all the opportunity costs of the firm.

• In the zero-profit equilibrium, the firm’s revenue compensates the owners for the time and money they expend to keep the business going.

Why Stay in Business if You Make Why Stay in Business if You Make Zero Profit?Zero Profit?


• An increase in demand raises price and quantity in the short run.

• Firms earn profits because price now exceeds average total cost.

Why Stay in Business if You Make Why Stay in Business if You Make Zero Profit?Zero Profit?


(a) Initial ConditionPrice

Quantity (firm)0 Quantity (market)0

Price

MC

P1

ATC

P

Short-run Supply, D1

Demand, D1

Long-run Supply

P1

A

Q1

Firm Market

Figure 14-8: An Increase in Demand in the Figure 14-8: An Increase in Demand in the Short Run and the Long Run.Short Run and the Long Run.


(b) Short-Run ResponsePrice


Price

MC

P1

ATC Short-run Supply, S1

D1

Long-run Supply

P1

A

Q1

Firm Market

P2P2

D2

ProfitB

Q2



(c) Long-Run ResponsePrice


Price

P1

S1

D1

Long-run Supply

P1

A

Q1

Market

P2

D2

B

Q2

MC

ATC

Firm

S2

P1 Long-run Supply

P1

C

Q3



• Some resources used in production may be available only in limited quantities.

• Firms may have different costs• Marginal Firm

– The marginal firm is the firm that would exit the market if the price were any lower.

Why the Long Run Supply Curve Why the Long Run Supply Curve Might Slope UpwardMight Slope Upward


SummarySummary

• Because a competitive firm is a price taker, its revenue is proportional to the amount of output it produces.

• The price of the good equals both the firm’s average revenue and its marginal revenue.

• To maximize profit, a firm chooses the quantity of output such that marginal revenue equals marginal cost.


SummarySummary

• This is also the quantity at which price equals marginal cost.

• Therefore, the firm’s marginal cost curve is its supply curve.

• In the short run, when a firm cannot recover its fixed costs, the firm will choose to shut down temporarily if the price of the good is less than average variable cost.


SummarySummary

• In the long run, when the firm can recover both fixed and variable costs, it will choose to exit if the price is less than average total cost.

• In a market with free entry and exit, profits are driven to zero in the long run and all firms produce at the efficient scale.

• Changes in demand have different effects over different time horizons.


SummarySummary

• In the long run, the number of firms adjusts to drive the market back to the zero-profit equilibrium.


The EndThe End

Firms In Competetive Markets_Chapter 14_Microrconomics_G. Mankew

Economy & Finance

Transcript of Firms In Competetive Markets_Chapter 14_Microrconomics_G. Mankew