2015 Study of Local Food-Buying Habits

Firmly Rooted, the LocalFood Market Expands

Firmly Rooted, the Local Food Market Expands

Local food salesare estimated at$12 billion in 2014and growing fast.

Firmly Rooted, the Local Food Market Expands

Shoppers demandfor local food is risingand theyre willingto pay a premium.

Firmly Rooted, the Local Food Market Expands

Demand for localfood is expandingfrom produce andmeat to preparedfoods and drygroceries.

Firmly Rooted, the Local Food Market Expands

Retailers cantake advantageof the locavoremovement byfollowing fiverecommendations.

Firmly Rooted, the Local Food Market Expands

Embrace customersdefinition of local,meaning within 100miles from home.

1

Firmly Rooted, the Local Food Market Expands

Close the purchasinggap with innovativemerchandising.

2

Firmly Rooted, the Local Food Market Expands

Market localfood to encourageshopping trips andincrease sales.

3

Firmly Rooted, the Local Food Market Expands

Win in localto win in fresh,as the twosegments areclosely relatedin consumersopinion.

4

Firmly Rooted, the Local Food Market Expands

Consumers are willing tospend on local food, soimprove margins withinformed pricing.

5

Interested in how your organization should take advantage of the locavore movement?

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