Internet Marketing

Website Philosophy• A website is a must for all businesses. Having a dynamic website can serve many purposes,

such as to sell products, to network, to allow feedback from customers, and most importantly to establish a presence.

• Establishing a presence online is similar to buying up real estate, except the “online real estate” is limitless. After you acquire that “real estate” you want to begin building on those parcels, and building on your new website is similar to building a house. When building a house you must have a good foundation, just like a website.

• The website has many intricate aspects that you, and your customers will never see, just like a house foundation. It is up to the home and website builder to create those strong foundations.

Custom Design. Targeted Audience. Personalized To Your Needs.

Sub levels of SEO• On-Page Optimization refers to factors that have an effect on your Web site or Web page listing

in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Images named

<meta name="description" content=This is a brief description of your company and webpage <meta name="keywords" content= The Preferred and target specific keywords we would create for your website

Google PageRank

Page Titles

Site Text

Sub levels of SEO• Off-Page Optimization refers to factors that have an effect on your Web site or Web page listing

in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as Link Discovery and Page Rank.

Articles Blogs Press Releases

Off Page Link BuildingNumber of

Links Built

Link Discovery

Personal Tracking Portal

Article Title

Google and Yahoo! Pickups

Date It was Submitted

Track Keyword Results

Link Building

Results

Who uses Email MarketingAny Type of Business!

 • At FireDrum we help clients manage and build relationships with their potential customers through

Permission-Based Email Marketing. By custom designing a proprietary program that focuses on dynamic opt-in email campaigns, FireDrum is helping businesses turn their occasional user into loyal, repeat customers.

• Our powerful, web-based program enables you to build and control your own customer database, send custom designed, targeted and personalized messages to both existing and potential customers.

• Track results from Emails received to click-through to members subscribed, all without having to purchase any expensive or hard-to-use software.

Ala Carte Items • Birthday E-Postcards

• Anniversary E-Postcard• Printable Coupon Offer

 Advanced Campaigns • Holiday E-Postcards

• Special Announcement • Special Event

• Special Promotion• Custom Questionnaire

Other Services Provided

In Addition• Bi-Monthly or Quarterly

Newsletters• Streaming Video Newsletters• Flash Animation Newsletters• Seamless Website Sign-Up

• Website Design• Database Integration and

Exchange• Advanced Programming

• E-Commerce• Copyrighting / Creative Solutions

Advanced Campaigns Birthday E-cards

Holiday Card

Gift Certificates

Anniversary E-card

Thank you E-Card

Why should I use Email marketing?•Communicate with clients

•Establish brand awareness •Increase customer frequency and loyalty. •Save money over traditional direct mail. •Target an audience interested in you. •Promote new products and services •Increases brand awareness and exposure•Reach your customers quickly, effectively.•Strengthen and expand your client base •Build a comprehensive database •Generate web traffic and drive online sales •Free up valuable management time.•Less expensive than most other forms of marketing•Fast and efficient advertising.•Increase Response Rates •Track and measure results.•Target new prospects •Delivers Exponential R.O.I.

What are some of the features and benefits?•Html/text viewable through all browsers •Refer a friend function•Auto sending Function •Reply e-mail function•Navigation links•E-mail preferences & settings•Privacy policy•Unsubscribe function•Category display control•Multiple custom fields•Database searching•Excel List importing•List exporting•Auto bounce purging•Complete Reporting •Super user and sub users•Campaign push

How do I get started? It’s easy to get started. We take great pride in offering unprecedented customer service, a relentless attention to detail, and firm belief in the success of our program. These five simple steps will get you well on your way building better and stronger relationships with your customers.

Step #1. Develop a Strategy

A FireDrum representative will conduct a comprehensive needs analysis to help determine which FireDrum product will work best for your business.

By using the same Look as your Website we will Design a custom Shell to begin your campaign with

Step #2 Custom Design your newsletter

shell, campaigns & e-cards

By using the key components in your marketing materials, web-site, or other sources, our design

team builds your custom, graphic identity.

Step #3      Data Capture

Collecting, storing and optimizing your E-mail database are an integral parts of your success both online and offline. FireDrum will assist in ensuring your Newsletter will reach its audience.

Online Sign-Up Sample Form Seamless Sign Up Form

Step #3 Continued: Importing your customer list

Three easy steps:Download and save the CSV file

Load your emails into the Excel file Upload to your contacts into the designated category

Import area for .CSV file for multiple members at one TimeSign Up

A Member Individually

Step #4. Using the content edit managerUnlike many template versions, FireDrum relies on a 3-step, accurate, editing and sending system

that ensures the accuracy of each delivery. We like the term “bulletproof!”

Click: View/Edit Campaigns

Edit Step Part 1:Entering your content

Approving and Sending Your Newsletter

Making Changes

Approving Draft

Tracking the results • Step #7: Reports are provided by

entering a secured, online client administration area with to access real-time statistics on referrals, successfully delivered Emails, bounced Emails, unique opens, click-throughs, subscribes and un-subscribes.

What about results? Our clients are getting unprecedented results. How do we know? They tell us daily. We also asked a few of them

to speak for themselves.

"We've had a tremendous response and nothing but positive feedback from our E-mail newsletters. After starting our Firedrum program, we've come to realize just how valuable this product is. It has virtually created a dialogue with the most important people in our business, our current customers. We now use it for everything

including last minute promotions and special events. Our customers reply with feedback and ask questions. It's one of those things that once you've experienced its benefits, you can't imagine running your marketing program

without it." - Rebecca Howland, Director of Mktg., RA Sushi Bar Restaurant

http://www.firedrum.com/servlet/clickercount?clientid=00000056&messageid=00000043&memberid=00089697&sendingid=B3AD1DEE18BF&finaldest=http://www.theupsstore.com/