FIRE D-TECH PROTECTING YOUR FAMILY

Electrical Socket Safety Device

Featuring Patent Pending Technology

TINDERBOX THE GCC IS A

FIRE IN FOCUS

GCC FIRE STATISTICS 38,000 Structural fires occur per year in the GCC 12,000 of these fires are caused by electrical malfunctions

28.6% Kuwait

35.3% Bahrain

34.2% Saudi Arabia

Casuslties And Cost

Death Injuries Property Damage

AED 104,527,880

AED 9,970,000

112

39

361 Dubai 2006-2013

Kuwait 2014 128

37.5% UAE

Why do electrical fires occur so

frequently in the GCC

According to Duval Massine , a world leader in lightning protection and specialist in earthling systems:

• Nearly 70% of UAE residents are at risk of electrical fires

• Interior design and reliance on electrical devices lead to disorders such as burnt sockets

• Sandy brine soil, that conducts

electricity

Why do electrical fires occur so

frequently in the GCC

Sonjib Banerjee , Technical Director at Duval Messien says:

• Fire statistics in the GCC are disconcertingly high.

The many consumers at-risk fall into two categories:

They simply do not know that they are at risk

They are aware of the risk but don’t know

how to protect against it 2

Fires constantly make the news

Electrical fires predominantly caused

by overloaded sockets

Other contributors to fire risk from overloaded

• Counterfeit and substandard

electrical products

• Huge increase in consumer electronics

• Increased average size of households puts pressure on existing sockets

What are the present solutions

• Equipment like Sprinklers, Smoke Alarms and Heat Detectors only alert after the fire has occurred.

• Protective electrical faults circuit interrupters (AFCIs), Main Circuit Breakers(MCBs) and fuses

The industry’s first and only affordable solution for

electrical Fire Prevention,

PRESENTING TO YOU

*Featuring Patent Pending Technology

Electrical Socket Safety Device

There is a solution. fire D-Tech

Fire D-tech is a Patent Pending Electrical Socket Safety Device that will prevent Electrical Fires.

It functions by monitoring your

electrical socket’s heat signature.

When the temperature rises above safe levels an alarm sounds.

Attractive and inconpicuous

Cutting edge technologies

Fire D-Tech features

• Low cost• Easy to install • Smart device enabled

• Microcontroller system • Cutting edge technology • Proven reliability

• Guaranteed protection

Consumer Research: Online survey

• Initial reaction to the device, • Desire or requirement to purchase • Price they would be willing to pay for Fire

D-Tech protection • Some product design questions

We designed a questionnaire and received feedback from more than 100 consumers in Dubai and beyond

Questions included:

Prevalence of overloaded/scorched

sockets at home Percentage of people who experienced at least one overloaded or burnt socket at their homes

Not overloaded

Not overloaded

73% 27%

Intention to purchase Fire D-Tech

Intent to Purchase Device

EXTREMELY LIKELY 15.32

VERY LIKELY 37.84

MODERATELY LIKELY 27.03

SLIGHTLY LIKELY 13.51

NOT AT ALL LIKELY 6.34

Importance of the issue of Fire Safety in

households

Somewhat Important

Not at all Important

Very Important

1.8%

75.6% 22.5%

Price consumers willing to pay

Amount Willing To Pay for Device

Y-Axis

X-Axis

The Opportunity & Financial Forecasts

DUBAI : 479,000

HOMES IN DANGER

Ruby sales forecast YoY: Dubai

Year

Ruby 2.0 Ruby 2.0

un

its

Revenue vs. profit forecast for Dubai yoy

Time Lag Since Inception

Net Profits Net Revenue

AED

Dirh

am

s

Cash Flow Revenue : Dubai

Months Revenue Cash flow

Exon. (cash flow)

GCC : 10,800,000

HOMES IN DANGER

Ruby sales forecast YoY: Dubai

Year

Ruby 2.0 Ruby 1.0

un

its

Revenue vs. profit forecast for Dubai yoy

Time Lag Since Inception

Net Profits Net Revenue

AED

Dirh

am

s Y-Axes

X-Axes X-Axes

Y-Axes

Profits Revenue

Cash Flow vs Revenue

Exon. (cash flow)

The Bigger Picture : Licensing Fire D-Tech

Licensing For Dubai: Dewar

Dewar 750k

customer base

Unit sales 750k @

45 AED MSRP

Unit Cost of sales

Unit Cost @ 12 AED

Gross Profit

Licensee royalty

agreement 10%

QTR1

300,750,000

9,000,000

24,750,000

2,475,000

QTR2

33,750k

9,000,000

24,750,000

2,475,000

QTR3

33,750k

9,000,000

24,750,000

2,475,000

QTR4

33,750k

9,000,000

24,750,000

2,475,000

year 1 total

135,000,000

36,000,000

99,000,000

9,900,000

Licensing For Dubai: Dewar

Total Emirate ADWA, FEWA, DEWA, SEWA Base est. 1,800K

Unit sales 750k

@ 45 AED MSRP

Unit Cost of sales

Unit Cost @ 12 AED

Gross Profit

Licensee royalty

agreement 10%

QTR1

81,000,000

21,600,000

59,400,000

5,940,000

QTR2

81,000,000

21,600,000

59,400,000

5,940,000

QTR3

81,000,000

21,600,000

59,400,000

5,940,000

QTR4

81,000,000

59,400,000

5,940,000

year 1 total

324,000,000

237,600,000

23,760,000

21,600,000 86,400,000

Start-up Finances -12 Months Fixed Costs

Social Media PPC

Content Creation ( Videos)

PR-Media

Print Flyer Inserts

Misc

Shipping/ Import Taxes

Legal and Licensing

Graphic Design

Web Design

Book Keeper Accounting

Device Procurement

Delivery Discount

Total

AED

19,800

4,750

6,000

1,000

2,000

20,000

2,500

3,000

800

24,000

19,995

104,845

sales@fire-dtech.com www.fire-dtech.com

Electrical Socket Safety Device

*Featuring Patent Pending Technology

THANK YOU