FIPS 2014 - Using Smartphones in Ski Patrols
-
Upload
duncan-isaksen-loxton -
Category
Business
-
view
1.106 -
download
2
description
Transcript of FIPS 2014 - Using Smartphones in Ski Patrols
![Page 1: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/1.jpg)
Using Smartphones in Ski Patrol
Duncan Isaksen-Loxton !
Fédération Internationale des Patrouilles de Ski Big White, April, 2014
#FIPS2014
![Page 2: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/2.jpg)
Duncan Isaksen-Loxton
30 years in ski resorts Ex PSIA Instructor
!10 yrs Thredbo Patroller
Patrol Trainer !
15 yrs Web & Mobile Agency
!10 yrs Surf Life Saving
IRB Trainer
![Page 3: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/3.jpg)
Started Medic52 in 2013 www.medic52.com
!Author of
‘The Smartphone Medic’ !
Amazon Paperback Amazon Kindle
Founder & Author
![Page 4: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/4.jpg)
Social MediaTag questions with
!
#smartskipatrol !
and I will answer your questions
![Page 5: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/5.jpg)
Hands Up!
• Are you constantly spending lots of time on paperwork?
• Can’t read what’s on an incident form?
• Have you ever had a time when the medical centre / doctor was not prepared for the patient?
![Page 6: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/6.jpg)
Smartphone Survey• Who has an iPhone?
• Who has an Android?
![Page 7: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/7.jpg)
The Smartphone Problem
• Weather
• Cell phone signal
• Cost of installation
• Data Security
![Page 8: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/8.jpg)
In this Presentation• Results of 2 years of research and trials
• Show you why smartphones are beneficial
• Give you answers to the obvious problems
• Look at Case Study in other industries
• What this world looks like in the future
• How it works in practice
• Why we need to move now
![Page 9: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/9.jpg)
The Resort ProblemPatient:!
Poorly educated Lost
Delays care
Patroller:!Paperwork
Double handles info Needs time
Resort:!Legislation driven
Insurance Protected Negative publicity risk
National / International: No single view of situation
![Page 10: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/10.jpg)
The Deck of Cards
• Only so much a person can remember, unless you are a card counter - not much data
• Maths nerds believe we have not seen every possible combination of a deal yet
• That’s a lot of data
![Page 11: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/11.jpg)
Surf Life Saving Australia• Has 166,000+ volunteers across 311 surf clubs
• Estimated 100 million beach visits per year via 36,000km of coastline
• Reduced coastal drowning over 7 years from 0.19 in 2004 -> 0.10 in 2011, per 100,000 population
✓ Through the use of mobile apps for recording conditions & accidents
✓ Education on in-bound Qantas flights
![Page 12: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/12.jpg)
SmartphonesWhy are smartphones a potential solution?
![Page 13: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/13.jpg)
Smartphones• Fastest & most prolific piece of technology on the
planet
• Only taken 5 years (the industrial revolution took 40!)
★ 2009 5% of population
★ 2014 22% of population (Business Insider Dec 2013)
• Tablets are spreading faster
![Page 14: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/14.jpg)
Penetration• Norway 67%
• Australia 64%
• Sweden 62%
• USA 56%
• Canada 56%
Our mobile planet, Google, BII Estimates, Gartner, IDC, World Bank 2013
![Page 15: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/15.jpg)
Hardware is improving faster than humans can exhaust
the potential application
![Page 16: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/16.jpg)
Already happeningJason Pearlmutter @ Mountain High
“The integration of our electronic investigation database and iPad have decreased our time
spent per incident by 75 percent.”Robert Chacon, Mountain High Assistant Mountain Manager, 2011
![Page 17: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/17.jpg)
Other Examples• ISS24/7 & Steep Management
• partners in 2014
• SkiPCR - iOS only, packaged with hardware - launched in 2014
![Page 18: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/18.jpg)
Imagine Mt. Powder Snow
• Fictional, but typical resort with 500,000 skier days
• 2.4 injuries / 1000 skier days
• 1,200 accidents
• 20 are career delaying / ending injuries
![Page 19: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/19.jpg)
Typical customer spend• Accommodation $1,200
• Lift pass $600
• Entertainment & food $800
• Flights / transport $300
• Ski rental & Lessons $400
• ~$50,000 over their lifetime (assuming 10 week visits)
![Page 20: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/20.jpg)
Lost Customer
• Costs $50,000 to the industry
• If its a key family member, may stop the whole family skiing
• Could result in kids not converting to lifelong skiers
• Cost to industry $200,000+
![Page 21: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/21.jpg)
Using Smartphones• We could influence ~10% (120) of accidents for the
better
• 5 of the serious injuries may not happen, or recovery is better
• Reduction in insurance premiums
• Customer return increases
![Page 22: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/22.jpg)
How?
![Page 23: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/23.jpg)
Patient• Smartphone app
• GPS Location
• Gets help faster
• Started their own accident report
• Can use existing marketing app
![Page 24: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/24.jpg)
![Page 25: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/25.jpg)
Patroller• Collects quality data
• Live via the cloud
• Better medico-legal coverage
• Photos & Witness statements
• No double handling of forms
![Page 26: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/26.jpg)
![Page 27: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/27.jpg)
![Page 28: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/28.jpg)
![Page 29: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/29.jpg)
![Page 30: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/30.jpg)
Resort• Visibility
• Target education
• Happier Customers
• Increase return visits
• Lower Premiums
![Page 31: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/31.jpg)
There has never been a better time
![Page 32: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/32.jpg)
Industry Growth• Key targets now are kids
• We rely on parents to be safe, and return
• We need kids to be safe and have fun
• Conversion to lifetime skier relies on no / minor injuries
• Uphill battle against social & current marketing style
![Page 33: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/33.jpg)
Media & Press• Michael Shumacher
• Debate around helmet use
• Research is fragmented
• Liam Neeson
• No condolence or sympathy note from resort
• Litigation worries
![Page 34: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/34.jpg)
• Paper based forms
• Accident investigations with GPS and diagrams
• Double entry
• Time / accuracy issues
• No real visibility
Ski Patrol Now
![Page 35: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/35.jpg)
Ski Patrol Pioneers
• Patient uses GPS to identify location
• Patroller gets to them faster
• Patroller collects information / photos, shared via the cloud
• Handover is more efficient
• Patient history is more complete
![Page 36: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/36.jpg)
Snowboarder• Young, no lessons, no helmet, uneducated friends
• Rookie patroller
• Lot’s of expert assistance
• Surgery was unprepared
• Poor communication of situation
• Could have saved this teenagers life?
![Page 37: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/37.jpg)
Smartphones
• Weather Cases for protection Special gloves & liners
• Data Security Encryption & remote wipe, BYOD is far enough advanced
• Cost of installation Prolific tech, no need to buy lots of hardware
• Cell phone signal Cell signals growing, argument that it saves lives only a benefit to improve it
![Page 38: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/38.jpg)
The Future
• Pulse Oximeter
• Tricorders (Scanadu)
• Share data from scene, direct to paramedic / hospital
• All possible because of technology
![Page 39: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/39.jpg)
The Smartphone Medic
• Available shortly
• www.thesmartphonemedicbook.com
![Page 40: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/40.jpg)
Medic52
• Available shortly on iOS & Android
• Free to use on your phone
• www.medic52.com
![Page 41: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/41.jpg)
Takeaways
• It costs less than you think
• More data = more possibilities
• Agree on an international data format
• Customer education is the key
![Page 42: FIPS 2014 - Using Smartphones in Ski Patrols](https://reader034.fdocuments.net/reader034/viewer/2022052619/556ee5f6d8b42a5f2e8b5343/html5/thumbnails/42.jpg)
Thank you & Questions?
• Duncan Isaksen-Loxton
• [email protected] www.medic52.com
• Twitter / Facebook / Instagram: @medic52app
• AU: +61 (2) 800 65 082
• US: +1 (530) 563 5632
#smartskipatrol