Fiona Simmonds Resume

Fiona Simmonds Resume

Fiona Simmonds RESUME

Address: 9 Beach Rd Balcolyn N. S.W 2264

Phone: 0418119638

Email: [email protected]

I’m a business development manager with 16 years experience in the construction and property industry, who is self

motivated with strong client and people management skills. My belief and passion is creating and executing business

development strategies that maximise efficiency and return on investment.

I currently seek an opportunity with a respected company in the property/construction sector where I can utilise

my skills and create and develop market opportunities and appropriate partnering strategies to maximise business

profitability.

Through various previous roles I have experience in all aspects of business development. Strategic partnering,

policies, procedures, new client relations, bid management and preparation, mentoring, marketing, branding,

leadership, research, trend analysis, forecasting, WIP, negotiation, OH&S, environmental statutory and enterprise

bargaining and the ability to understand the clients/customer’s needs and requirements. I am also familiar with

profit and loss statements, balance sheet and accounting standards.

Self development and continuing personal development

Good project and time management skills

Knowledge of business and management principles

Strong analytical skills

Organisational skills

Leadership skills

Ability to work collaboratively

Role

Experience


Building Services Engineers Pty Ltd (BSE)

Business Development Manager

August 2012 – Present, North Sydney

BSE, a national multi-disciplinary engineering company, offering professional services that cover a comprehensive

range of building services and sustainability spanning the entire building project’s life cycle. From pre-purchase

inspection, design and construction through to operation and future building adaptations, our multi-disciplinary

engineers collaborate to deliver your project.

Responsibilities:

Overall business development, marketing and overall expansion

Organise and execute the launch of new offices in Brisbane, Perth and Melbourne

Plan and execute a marketing campaign within budget

Understand, develop and utilize all new promotional marketing tools

Create effective follow-up methodology for new business relationships

Prepare news releases, E-Zines, press release, and/or other events,

Organize and execute company introduction engagements

Brand development: differentiation, vision, mission, value proposition

Market research: understanding of the value chain, strategy canvas, SWOT, PEST analysis

Team Development

Marketing and sales strategy: strategic plan

Achievements:

Merc and Dome head office 5,500sqm fit -out Macquarie Park

Upgrade and alterations to Lane Cove Aquatic Leisure Centre

Hills council office Castle Hill make good

Incomplete work on a commercial building at Norwest business park purchased by the hills council

Fit-out 10,000sqm to be occupied by hills council

Zone Substation upgrade Marsden Park, Edmodson Park and Marsden Park South

Panel list for national rollout for Australia Post

Panel list for Police of 1,200 properties for within N.S.W

Executed a new capability statement, profile, project sheets and cv templates

Implemented a new logo, colour and flow through synergies, marketing plan and business plan for the

opening of Brisbane office and marketing on a national basis

Created a new business structure plan

Strategically implemented the selling point of difference with sustainability and partnering synergies

Numerous joint venture partnering opportunities

Employment History


Intermain Pty Ltd

Business Development Manager

April 2012 – July 2012, Sydney

Intermain is a multi-skilled commercial fit-out company focusing on high quality joinery and building standards

across hospitality, retail, exhibition and commercial interiors.

Responsibilities:

Overall business development

Create effective pre-project and follow-up methodology for all business projects

New relationships

Strategically implemented the selling point of difference

Expansion of the overall company

CRM implementation

Organise and execute company introduction engagements

Brand development: differentiation, vision, mission, value proposition

Market research: understanding of the value chain, strategy canvas, SWOT, PEST analysis

Team development

Marketing and sales strategy: strategic plan

Ensure efficient and effective marketing, advertising and promotional planning through the marketing department

Achievements:

Fit-out for Feast, the signature buffet restaurant of Sheraton on the Park

Refurbishment of guest rooms for the Sheraton on the Park

Fit-out of McGlades Jewelry Canberra

Make good of 3 industrial units at Homebush for Jones Lang LaSalle

SGA Property office fit out

Update capability statement/profile

New procedures for bid management systems

Sugar CRM implemented

New conceptual design marketing opportunity for Investa

Opportunity for the design and fit-out for the function room in Centrepoint tower

Strategically implemented the selling point of difference with new conceptual design marketing tools

Employment History


SME Electrical

Operations Manager

November 2011- February 2012, Newcastle

SME Electrical is a medium sized electrical contractor servicing Newcastle and the Hunter Valley.

Whilst we are only a young company, we employ some 15 operational personnel and are one of three

preferred contractors for One Steel as well as a preferred contractor to Jemena Asset Management.

My role was to consult and execute the turnaround of SME business.

Achievements:

Brand Development: Differentiation, Vision, Mission, Value Proposition

Market Research: Understanding of the Value Chain, Strategy Canvas, SWOT, PEST Analysis

Team Development: Technical Competence assessments and hire and fire of staff

Marketing and Sales Strategy: Strategic Plan

Operations: Operational Plan and Systems

Financial Analysis: In depth look at financials and setup of new accounting practices

Legal Matters: Debt Structures

Employment History


Simmonds Electrical Pty Ltd (SE)

Owner and Manager

June 1996 – November 2011,Sydney, Australia

Established in 1996 an award winning leader in electrical and data communication cabling to the building industry

and major private clients throughout Australia.

Responsibilities:

Execute the development and refinement of company’s vision and strategy

Support the overall process of management and corporate decision-making to ensure the organisation

maximises its short, medium and long-term profitability

Liaise with other executive heads on the implementation of the company’s strategic and operational plans

Develop, review, and report on the business development strategy, ensuring the strategic objectives are

well understood and executed by the team

Management of the overall business

Impact the profitability of the company through ensuring strategic and tactical management decisions and

new business development results

Marketing

Competitor and market analysis

Develop and lead the business management team in sourcing, managing and implementing all business opportunities

Execute budgets and prudently manage resources within those budgetary guidelines

Maintain and develop organizational culture, values and reputation in its markets and with all staff, customers,

suppliers, partners and regulatory/official bodies

People Management

Build and lead an effective and cohesive management team

Accounting, P&L, Balance Sheet, P&L forecasting, WIP, project forecasting, month end and finalization of year end

I personally developed relationships with Woolworths, executing my specialised relationship skills, in a short time

frame of 6 months the company was added to the Woolworths preferred contractors panel list, no other contractor

had accomplished a result like this in such a short period of time.

I restructured the business model with the focus of diversification and new relationships, the outcome being

successfully securing $15million worth of contracts for the next financial year a year in advance, forecasting

a 15% profit.

Employment History


Projects:

North Shore Private Hospital - Bovis Lend Lease ($3Million)

Centro Bankstown - Brookfield Multiplex ($8Million)

Woolworths Swansea - Hansen Yuncken ($1Million)

Westfield Kotara/Tuggerah Minor Works- Westfield ($250,00)

ALDI Stores - ADCO Constructions ($5Million)

Community Housing - Watpac ($3Million)

Surry Hills Community Centre - Probuild ($2Million) Woolworths Market Square - Mainbrace ($1.5Million)

BER Schools projects - Brookfield Multiplex ($1.5Million)

Anstow - Hooker Cockram (1.4Million)

Coles/Dan Murphy- Hanson Yuncken ($4million)

Australian Federal Police - Broad Construction ($1Million)

Relationships with:

Barangaroo Authority Cushman Wakefield Colliers Savills GJS Property Knight Frank UGL/DTZ SGA Property Group GSA Rice Daubney Nettleton Tribe Crone Partners Leffler Simes Thomson Adsett Suter Architects Ramsey Health Sweet Group Thinc Projects Health Infrastructure Frasers Stockland Westfield Centro QIC Woolworths Sheraton Hotels Trippas White Group GG Espresso

Centrelink DICTA Telstra Lend Lease Watpac Multiplex Richard Crookes Broad Leighton Hindmarsh John Hollands Thiess Hannas Built Laing O'Rourke PBS Property Grindley Constructions ADCO Constructions Mainbrace Walton Construction MSP Projects Pure Projects FDC FiveD Goodman Dexus Investa Jones Lang LaSalle CBRE

Business Development

Centro Bankstown

Nortel Networks (Wollongong)

Green Star Community Centre (Surry Hills)

Royal North Shore Hospital (St Leonards)

St Patricks Estate (Manly)


How I open doors to build and retain relationships:

My focus and objective when meeting with potential and repeat clients is all about partnering and company

synergies on how I can best benefit them.

I attend the following on a regular basis:

PIF, PCA FOTI and NAWIC functions

Award presentations

Conferences and seminars nationally

Client forums

Client social days

Sporting events

Other things I do:

Always stratagising how I can best benefit those I meet Prepare and personalise marketing material for each individual client

Highlight point of difference to potential clients on where they can benefit in the industry

Attend and organize client lunches, dinners, golf, sailing and seminars

Most of my relationships are with CEO and Director level

Organize company introduction meetings for all team levels

My clients introduce me to new contacts

Research every client or company and find alliances that already have a relationship

Inform my relationships on what's going on in the market place and they respond in return

Maintain high connectivity on LinkedIn

Company Radical R3 Race day



I like to take a team approach and encourage communication and be informative to my peers


University of Technology, Sydney

Entrepreneur Development Enterprise Business Plan Workshop Sugar (CRM)

Accounting

MYOB

QuickBooks

Levesys

Project Management

Levesys

Total synergy

Green card Induction

Back to work officer

First Aid

Trade Qualification

Hairdressing Apprenticeship (Canberra)

Education

Radford College Canberra

Committee member for Property Industry Foundation (PIF)

Member and Platinum Donor for 4years of The Property

Industry Foundation

Member of National Electrical Association of Australia

Member of NAWIC

Member of Property Council Association

Hobbies

Water Skiing, Sailing

Snow Skiing, Golf,

Dancing, Gym,

Swimming, Bike Riding

Qualification/Affiliations

Committee/Membership

How I Like To Operate


Mark Sheldon David Myers

Owner/Director Managing Director

Group GSA SGA Property

Alison Mirams Greg Phillips

Director Head of Delivery

Multiplex Lend Lease

Phil Sloot Ric Wang

Project Manager State Manager

Mulitiplex Watpac

Justin Barry Alan Brown

Managing Director General Manager

Equity CA Fredon

Gary Mitchell Chris Gibbs

Country Manager VP, Solution Sales

BMC Torokina Networks as CA Technologies

Referees

Fiona Simmonds Resume

Documents

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