Finnish twittercensus 2013, statistics for Twitter in Finland
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TWITTERCENSUS?
Biggest Twitter study in the Nordics Third annual study First time including Finland!
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Not
Fin
nish
?
Method
Finnish? 2. Check language
3. Save
1. Get from
queueBlock
4. Add friends
and followers
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More on methodology
Finnish = writes primarily in Finnish Excluded: – No tweets– Protected account– Zero friends AND zero follower
Included– At least one tweet– Followed by, or following, at least one
account identified as Finnish
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Problem with methodology?
C
B
D
A
E
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Language analysis
N-gram-based text-categorization– Searches for three letter combinations in
words– Considered stable–Worse result with few tweets
– http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.53.9367
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RESULTS!
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63 632twitter accounts
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17 993 234tweets
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4 426 015 follower4 546 311 following
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283 average status updates
median = 10(Sweden 480)
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Average friends
71(median = 17)
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Average followers
70(median = 6)
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= statuses, followers and friends are very unevenly
distributed
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Tweets per account?
0-9 10-99 100-999 1000-9999 10000-
49%
30%
16%
4%0%
% of accounts
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Tweets per account & total tweets per group
0-9 10-99 100-999 1000-9999 10000-
49%
30%
16%
4%0%1%
4%
18%
39% 38%
% of accounts
% of tweets
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The median user…
10 status updates Following 17 6 followers Member since 2011-12-25
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Let’s look at the active!
Active = tweeted in last 30 days
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25 965twitter accounts
who have tweeted in the last 30 days
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Active users
Average statuses 633 Mean statuses 62
Average friends 127 Mean friends 44
Average followers 141 Mean followers 15
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Registrations per month
Aug-0
6
Jan-
07
Jun-
07
Nov-0
7
Apr-0
8
Sep-
08
Feb-
09
Jul-0
9
Dec-0
9
May
-10
Oct-1
0
Mar
-11
Aug-1
1
Jan-
12
Jun-
12
Nov-1
20
1000
2000
3000
4000accounts/month
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When (not) to tweet
0:00
2:00
4:00
6:00
8:00
10:0
0
12:0
0
14:0
0
16:0
0
18:0
0
20:0
0
22:0
00%1%2%3%4%5%6%7%8%9%
Finland Sverige
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Most common words in description:
finland finnish music love life media suomen student sports girl hockey helsinki opiskelija
social marketing business toimittaja journalist university
football
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3% of tweets are geotagged
(DK 5%, SE 4%)
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Length of tweets
1 11 21 31 41 51 61 71 81 91 101 111 121 1310
5000
10000
15000
20000
25000
30000
35000
40000
45000
http://t
.co/R9qjvhWV
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Which client is used to tweet?
web
Face
book
Twitt
er fo
r Iph
one
twitt
er fo
r And
roid
Twee
t but
ton
Twee
tDec
k
Inst
agra
m
0%5%
10%15%20%25%30%35%40%45%
FINLAND DENMARK SWEDEN
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Force atlas graph
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The Graph!
Nodes sharing characteristics (friends/followers) will cluster
Force directed layout Repulsion, attraction, gravitation Similar nodes will be close Nodes from same cluster will be
drawn together
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What does color x mean?
I don’t know – you find out! (The clusters are mathematical – but
our experience from Sweden sais that they are very relevant)
… but:
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manga/anime
sports
entertainment
IT/business/media
media & politics
churches
librarians
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www.finnishtwitter.comwww.finnishtwitter.com/graph