EmericanEmericanQuality Products at Wholesale PricesQuality Products at Wholesale Prices

Emerican is an Internet based retailer offering quality discount merchandise to targeted consumer groups.

Merchandise offerings are selected on the basis of product quality, availability, and perceived customer satisfaction.

Our MissionOur Mission

To provide our customers with quality merchandise at discounted prices

To utilize current technology and direct distribution in order to minimize our cost-structure

To provide a reasonable and consistent return to our shareholders

Business OverviewBusiness Overview

Internet-Based Retailer– Offering quality merchandise to targeted consumer

markets

Selective Merchandising– Products are selected on the basis of quality,

availability, and perceived customer satisfaction

Competitive Advantage– Includes discounting structures, ad placement, and

manufacturer relationships

Business OverviewBusiness Overview

Convenient Customer Access– www.dealofthemonth.com, 24/7 availability to allow

customers to shop on their time

Product Variety– Products selections are changed every month to increase

traffic and sales opportunities

Trade Relationships– Established relationships afford us the ability to acquire,

promote, and distribute products at greatly reduced costs

Products and ServicesProducts and Services

Products include:– Apparel and Accessories– Books. Music, DVD’s– Electronics and Gifts– Gifts and Gadgets– Jewelry and Watches– Luggage and Business

Items– Sports Gear– Toys and Dolls

Products and ServicesProducts and Services

Product offerings change monthly, with a variety of 20-25 products offered at any given time

Products can be purchased through the website or as a result of e-mail marketing

Interactive Marketing Interactive Marketing Drive Traffic

– GrassRoots® e-mail– Banner ads– E-Mail campaigns

Information Collection– Tracking links– Shopping patterns– Response to marketing pieces

Evaluation and change– Variety of message and

medium– Key products and “deals”

provided to specific groups

Industry OverviewIndustry Overview

The Internet is changing how people work, travel, communicate, and shop

Internet spending is expected to increase from $354 billion to $5 trillion by 2005

The demographics of Internet users are shifting upward, in both age and income

Internet users will continue to shift their activities online

Industry OverviewIndustry OverviewAdvantages of e-commerceAdvantages of e-commerce

Reduced overhead costs

– “Brick and Mortar” companies continue to operate with substantial overhead expenses

Unlimited 24/7/365 shopping opportunity

– Traditional retailers have limited hours to offer their goods and services

Industry OverviewIndustry OverviewAdvantages of e-commerceAdvantages of e-commerce

Ability to manage the supply-chain– E-commerce provides a more vertical supply-chain,

which allows better integration at each level

Low cost of manufacturing– By outsourcing all manufacturing, overhead and

carrying costs are even further reduced

Strategic ObjectivesStrategic Objectives

Optimize inventory management through the use of technology– Proprietary software monitors inventory, cost-basis,

margins, and purchasing trends

Optimize marketing initiatives through the use of technology– Emerican leverages the online distribution model by

utilizing real time data to manage, deliver, and track marketing e-mails, campaigns, and customer response

Strategic ObjectivesStrategic Objectives

Maintain low customer acquisition costs– Targeted online campaigns (GrassRoots® e-mail) and

banner ads offer promotion at a substantially decreased cost per customer

Provide responsive customer service– Redundant infrastructure provides flawless execution of

order placement, distribution activities, and customer service needs

Strategic ObjectivesStrategic Objectives

Maintain manufacturer and supplier relationships – Supply-chain management reduces inventory, carrying

costs, and additional overhead expenses– Allows us to continually introduce new products at

reasonably low ‘ramp-up’ cost

Strategic OpportunitiesStrategic Opportunities

– Our strategy capitalizes on the changing demographics and increased traffic of the internet.

– Our strategy provides investors with an opportunity for substantial ROI and continuous revenue growth

The TeamThe Team

Sean Goodchild, CEO– Co-Founder of Emerican and an international businessman with

experience in numerous direct-marketing ventures

Carmen Mirabella, President– Co-Founder of Emerican and has an outstanding track record in

marketing and operational management.

Jason Geitzenauer, CTO– A talented developer, analyst, and project manager, with experience and

knowledge of new business ventures.