Finger Lakes Wine MonthMay 2013

Kick-off Information MeetingApril 4, 2013

Overview

• Program Marketing• Trade • Distribution Communication• Media & Journalists• Virtual Tastings• Industry Kick Off Event• Cool Climate Trade Seminar• Tasting Events• Action Items

Program Marketing

• Website

• Promotional Video– April 23-24, 2013

• Email Campaigns

• Social Media– Daily Wine Feature

• POS Materials– Poster– Postcard– Shelftalker– #FLXWine Hour Card

Trade Participants

Benefits• Listed on FingerLakesWinemonth.com including link to website• Included in Geo-targeted consumer email blasts• Events listed FingerLakesWineMonth.com• Social Media coverage• Free POS

Participation• Retailers

– Host two Finger Lakes Riesling Tastings *

• Restaurants and Wine Bars– Serve three Finger Lakes Riesling by the Glass *OR– Host two Finger Lakes Riesling Events *

Distribution Communication

• Distributor & Winery Conference Calls

• Tasting Events

• Sponsor Webpage

• One Sheeter

• POS

• Winery Distribution Spreadsheet

Media & Journalists Visits

• Media Assistance Form

• Media/ Journalists visits to the region coordinated by FLWC– Itineraries– Meals– Accommodation

• Not guaranteed

Virtual Tastings

Media• 75-100 Journalists, Bloggers, & wine writers• Media Sample Request Form—Screened• Participate in one of four virtual tastings

Wineries• Finger Lakes Wine Month Full Package wineries

– One wine for #FLXWine Hour– One wine for one of the three virtual tastings

• Finger Lakes Wine Month Basic Package wineries– One wine for #FLXWine Hour

Virtual Tastings

05.25.13 | 6:00 p.m. – 10:00 p.m. ET World’s largest Finger Lakes Wine virtual tasting. 20 wineries.

Featuring: All Finger Lakes Wines

05.02.13 | 8:00 p.m.-9:00 p.m. ET Featuring: Cabernet Franc, Pinot Noir, Lemberger, & Red Vinifera Blends Virtual tasting hosted via Twitter streaming live with winemakers/winery representatives from  6-8 wineries

05.09.13 | 8:00 p.m.-9:00 p.m. ETFeaturing: RieslingsVirtual tasting hosted via Twitter streaming live with winemakers/winery representatives from 6-8 wineries 

05.15.13 | 9:00 p.m. - 10:00 p.m. ET Featuring: Gewurztraminer, Pinot Gris, Chardonnay, & Gruner Veltliner#Winechat hosted by Bill Eyer, Eric Guy, & Tina Morey

Industry Kick Off Event

May 1, 20136:00 p.m. - 8:00 p.m.

Glenora Veraisons Restaurant

• 2 bottles from each winery• Invite trade, suppliers, business supporters• Wineries in attendance • Share invite with your contact lists

Cool Climate Trade Seminar

May 18-20, 2013Finger Lakes Region

• Keynote Speaker Thomas Pastuszak• Site visits on all three lakes represented in the program

– Viticulture, Enology, and Research• Grand Tasting 19 wineries• Trade only event• Invitations to our mailing lists and yours

Tasting Events

• Large Consumer Tasting

Wine & Chocolate Tasting Lilac FestivalMay 14-16, 2013

4:00 p.m. - 8:30 p.m.

• Selling Event, 3 piece quartet, artisan cheeses, patio terrace, $10 to enter

Tasting Events

• Large Consumer Event

Taste of TribecaMay 18, 2013

Time TBA

– Food & wine festival in NYC which raises funds to support arts and enrichment programs for PS 150 & PS 234

– Self guided wine tour in retailer locations– Details not finalized, may be an additional option

Tasting Event

Baykeeper’s 2nd Annual Oyster BenefitMay 7, 2013

6:00 p.m. - 8:00 p.m.Cocktail Hour & Networking Reception

• Wine & Spirits, magazine Josh Greene is wine partner and requested Finger Lakes wines

• Wine donation event– White wines (5 cases needed)– 6-12 bottles per winery that chooses to donate

• Winery representative if interested; not required

Action Items

• Registration Forms

• Availability for tastings

• Trade and Industry contact lists– Industry Kick off Event May 01, 2013– Cool Climate Trade Seminar May 18-20, 2013

• Social Media– Wine Hour logo and information about wine hour– Wine Month Logo with link to wine month website

• Wine Month logo on winery website