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@cdorsoFINDING YOUR VOICE:Giving Your Social Media a Personality

Chris DOrsoStony Brook University

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@cdorso

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@cdorso

16,000 undergrads/8,000 grads140,000 alumniFounded 1957State University of New YorkAAUDivision I sports (1999)Stony Brook MedicineSTEMM focus

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@cdorso

Its okay to have fun on social media!4

@cdorso

The Four Cs of social media fun & engagement:

CONTENTCOMMUNITYCONVERSATIONCONSISTENCYThe Five Cs of social media fun & engagement:

CONTENTCOMMUNITYCONVERSATIONCONSISTENCYCATS

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@cdorso

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@cdorsoCONTENTContent is

Your biggest challenge on social media is to be relevant Gary Vaynerchuk

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@cdorsoCONTENTContent is everything.If you dont have good content, youre not going to impact your audience the way you want.Remember: its about what THEY want, not what YOU want.

Your biggest challenge on social media is to be relevant Gary Vaynerchuk

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@cdorsoCONTENT

Were not getting the engagement/numbers we want should we pay to promote? Consider your budget, yes, but also consider your content. Is it fun? Is it engaging? You may have the best story in the world, but if you cant tell it, then nobodys going to care. You need to put content out there that will make people stop scrolling down their phone and take an action.

Diversity of population older alumni who dont have the same sports connection, current students who are so locked into their academics that they dont even know we have a football team and you need to find a way to connect with them.9

@cdorsoCONTENT

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@cdorsoCONTENT

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@cdorsoCONTENT

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@cdorsoCONTENT

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@cdorsoCOMMUNITY

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@cdorsoCOMMUNITY

Arjun abundance of caution emails (preview on your phone)15

@cdorsoCOMMUNITY

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@cdorsoCOMMUNITY

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@cdorsoCOMMUNITY

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@cdorsoCONVERSATIONAt the end of the day, the web is used by humans and created by humans. And every single thing you put in between those two is noise. Everything on the web page, everything you build, everything you think is a great tool, and is interactive is all just getting in the way of two humans communicating.

-Michael Fienen (@fienen),Higher Ed Social podcast

Your biggest challenge on social media is to be relevant Gary Vaynerchuk

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@cdorsoCONVERSATION

Were a bunch of nerds at Stony Brook. Its a point of pride for us.20

@cdorsoCONVERSATION

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@cdorsoCONVERSATION

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@cdorsoCONVERSATION

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@cdorsoCONVERSATION

Were always listening to what our audience needs. Again your brand is whatever your constituents say you are.24

@cdorsoCONSISTENCY

At the same time as I say that about your brand you need to make sure that youre consistent on what youre putting out there.* Goes back to content controlling your message as much as you can25

@cdorsoCONSISTENCY

Excellence and national recognition are always HUGE share points for us26

@cdorsoCATS

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@cdorsoCATS

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@cdorsoCATS

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@cdorsoCATS

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@cdorsoBe presentBe preparedBe responsiveBe friendly

(credit @timnekritz)

Know your media and respect the confines of those media-- character limits-- image sizes/shapes (Instagram no longer square)-- conversation (twitters going algorithmic!)

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@cdorso

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@cdorsoQuestions?

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@cdorsoChris DOrsoAssistant Director, Enrollment CommunicationsStony Brook UniversityStony Brook, NY

@cdorsochristopher.dorso@stonybrook.edu

THANK YOU!

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