Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration
-
Upload
yth -
Category
Health & Medicine
-
view
169 -
download
2
Transcript of Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration
![Page 1: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/1.jpg)
1
Finding the Right Storyline:
Creative Sexual Health Awareness and
Behaviour Change Through a Collaborative
Youth Platform
John Murray, YAHAnet.org
Sixth Annual Conference on Youth + Tech + Health
April 7,8 & 9, 2013
San Francisco, CA
![Page 2: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/2.jpg)
What does it take to tell stories
online?
Let’s explore the digital relationship…
![Page 3: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/3.jpg)
3
Who will make the first move?
![Page 4: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/4.jpg)
4
Who’s listening or watching?
![Page 5: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/5.jpg)
5
What will they like?
![Page 6: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/6.jpg)
6
What’s your (story) size?
![Page 7: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/7.jpg)
7
Youth, the Arts, HIV & AIDS Network
• Online global social network based at McGill
• Over 20 how-to guides
• Free membership gives access to sharing of stories in Forum, Galleries, or Working Groups
![Page 8: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/8.jpg)
8
![Page 9: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/9.jpg)
Digital storytelling as YAHAnet
has lived it
![Page 10: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/10.jpg)
10
Creating, sharing, & promoting
stories • More than 235 members/30 orgs but low
level of new content and discussion
• Stories & artwork found on social media & posted by YAHAnet interns are shared
• Key realization: validation = response
![Page 11: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/11.jpg)
11
An educational hierarchy
• Resource centre vs. DIY storytelling forum
• Weekly/monthly strategies to address
– Using Twitter to get and stay personal
– Informal blogs by interns = realistic peer guidance
– Global usage stats
![Page 12: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/12.jpg)
12
From DIY to DIT
• Simple branded video for AIDS 2010
• Continued with team stop-motion video, sample podcasts and webisodes, infographics, condom mosaics, and memes
![Page 13: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/13.jpg)
13
![Page 14: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/14.jpg)
14
Discussion through competition
• 2008 art contest • 2009 collective art contest • 2010 T-shirt contest
• 2011 student podcast contest
• 2012 webisode & storyboard contest
![Page 15: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/15.jpg)
15
![Page 16: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/16.jpg)
16
More SASS!
• Implementing new web features that are quick, interactive, and regularly updated
– Monthly featured tool
– First Social Media AIDS Awareness Week in Dec. 2012
– Pinterest and memes
![Page 17: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/17.jpg)
17
![Page 18: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/18.jpg)
18
Offline vs. online storytelling
• Condom installations
• Collage-making
• “Wall of Hands”
![Page 19: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/19.jpg)
19
![Page 20: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/20.jpg)
20
![Page 21: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/21.jpg)
21
• “Making the invisible visible” – Evgenia Maron, Astra Foundation, Russia
![Page 22: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/22.jpg)
22
![Page 23: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/23.jpg)
23
Changing the political story
• Wall of Hands for community elders/gov’t officials and regional analysis
• YAHAnet research arm
• Crowdsourcing stories and branding
![Page 24: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/24.jpg)
24
![Page 25: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/25.jpg)
25
Keeping the online story fresh
by breaking it down
• Visualizing in new free ways
– AndreaMosaic, Popplet, HTML5 puzzles, Tagul, Image Map tools
![Page 26: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/26.jpg)
26
![Page 27: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/27.jpg)
27
![Page 28: Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration](https://reader030.fdocuments.net/reader030/viewer/2022032714/55aabe051a28ab45138b4808/html5/thumbnails/28.jpg)
28
Come create your story at
www.yahanet.org!