Finding the gold in Big [social] data
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Transcript of Finding the gold in Big [social] data
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Figaro 21 – Finding the gold in big data
@philguesty from PeerIndex speaks at Figaro Digital
London, 18th April 2013
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NEW“OLD”
So many data sources!
YOUR COMPANY
DATA
YOUR COMPANY
DATA
.. .. .. ..
@
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exabytes of data created every single day2.5
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estimated cost of dirty data to USA$3T
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“By 2017, a CMO will spend more on IT than the CIO.”
- Gartner Group
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t
Different roles have different needs
CMO: How do I integrate data into
my overall long term strategy?
Channel heads: What does
social add to the channel mix?
Social Media lead: What’s happening with my campaign
right now?
c. 1-2 years
c. 1-2 months
c. 3-6 months
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There’s no getting away from Big Data
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But don’t despair! There’s light at the end of the tunnel
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Social data is a key route to proving your big data business case & starting to implement
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of CMOs say social data has influenced their decisions*
* Source: Forrester study
89%
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Keeping your finger on the conversation pulse*
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Many brands have already built large social communities
1.3M followers
128K followers
36Kfollowers
19Kfollowers
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So how do you find the nuggets in your big ole pile o’ dirt?Share
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Luckily, technology is evolving quickly
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You!
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This is what gold looks like
Real Time
Campaign Monitoring
Topical influence
Advocate Identification
Word-of-mouth
triggers
Influencer Identification
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Sifting for gold is exactly what we do at PeerIndex
1 billion+social signals
per day
Data ingestion Analytics
Proprietary predictive analytics
Output
The Influence Graph + Community
Insights
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Talk to us today about strategic and tactical consumer insights
derived from social data
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And kickstart the rise of the digital CMO using social data in your organisation
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Keep in touch:
PeerIndex on LinkedIn
PeerIndex on Facebook
@peerindex on Twitter
Find out more on http://partners.peerindex.com/
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