Finding PR Success on Reddit
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Transcript of Finding PR Success on Reddit
Finding PR Success
& Avoiding a PR Person’s Worst Nightmare
Redditors don’t take kindly to flacks in their midst. . .
What is Reddit?• Comprised of links and discussion boards• Users upvote and downvote posts• 234 million users• 880,190 subreddits
Client Reddit Posts 2016 Mobile travel app:• Posted news articles in subs around mobile apps and travel
Consulting group:• r/PanamaPapers (146 upvotes, 6 comments, 1 x-post, Medium traffic)
8 Steps to Successful Reddit Marketing
Step 1: Join Reddit
• Create an account• Don’t risk your personal account• Keep it brand agnostic• Embrace anonymity
Step 2: Find Relevant Subreddits
• Identify subs applicable to product or service• Target subs with lots of
subscribers• Check out the defaults• Have backups!• Shoot for about 5 applicable subs
Step 3: Get acquainted with the community
• Check out other posts• Comment• Share a link• Review all of a sub’s rules• Don’t get banned!
• Review proper “reddiquette”
Step 4. Post about the product
• Share about product in targeted sub• Ideally, link to news article• Seems timely and authentic• Make sure it’s positive
• Make it relevant• If possible, find fun or catchy
angle
Step 5. Enlist the help of “friendlies”
• Have a couple known Redditors upvote your post• Gives post an initial positive
nudge
Step 6. Engage with comments
• Upvote positive comments• Downvote overly negative
comments• Respond to questions and
concerns• DON’T FEED THE TROLLS!
Step 7. Gather feedback
• What are users saying?• Adjust messaging as necessary• Ask for feedback
Step 8. Adjust and x-post
• Post about a product to another relevant sub• Smart small, then go bigger• Adjust link text