Finding Business Information for 3MC3
description
Transcript of Finding Business Information for 3MC3
Finding Business Information for
3MC3Jeanne [email protected]
Ines Perkovic [email protected]
Innis Library
October 2006
The Big Questions How do I get at the e-resources? I know how to find marketing information
for Canada, but how do I get it for Hamilton or Burlington? Articles Competitors lists Market share Business statistics
Your Challenges Hard to find information for low levels of
geography Many of the establishments you’re working
with are small and private (no obligation to report sales, etc.)
Statistics Canada and other agencies obligated to maintain confidentiality
Innis Library web site: http://library.mcmaster.ca/innis
Contains specific resources for business/commerce students
Key links on left navigation menu “Top Business Databases” Research Guides for Business
Class Guides for Business Commerce 3MC3 – Applied Marketing
Management Class Presentation & Quick Start
Research Guide Research Guide contains a list of
resources you will find useful for this specific class
Library Home Page Redesigned More search functionality directly on home page MORRIS (library catalogue of what McMaster owns at all four
libraries) Databases (article, company & market research databases) MultiSearch (search many databases all at once) Web – search library, university or Google New
Best Databases for 3MC3 – industry & company information:
CBCA and CPI.Q for articles on broad Canadian industry and consumer trends
LexisNexis or Factiva for access to the Hamilton Spectator and other local newspapers! NOTE: Factiva is limited to 6 simultaneous users.
MarketResearch.com Academic for market research reports (mostly U.S. content, but small, niche industries are often covered)
HOT PICK
Finding articles on Stoney Creek Furniture in the Hamilton Spectator via Factiva
Selected full-text search
Result: 36 articles in Hamilton Spectator since 1986
Canadian Business Database: Best source for finding local competitors Over 1.3 million Canadian companies! Includes private companies Provides sales and employee size (in
ranges) Allows you to get down to the postal code
level. Only lets you search by SIC. Also available off-campus.
NOTE: Access is limited to 3 simultaneous users.
Canadian Business Database: Custom Search
Select search
criteria & create form
Finding all the hair salons in Hamilton
Key in your SIC code(s)
Indicate city & province
Result: 321 salons in Hamilton
Entries include address, contact, employee size ranges, sales ranges credit rating lines of business
Another Source: Hamilton Business Directory (11,500 companies) http://www.hamiltonbusinessdirectory.ca/d
efault.htm Contains over 11,500 profiles Browse by industry or use your NAICS
(North American Industry Classification System)
Hamilton Business Directory
Use AdvancedSearch modeto search by NAICS code
Market Share No easy answers,
especially when dealing with small companies
Like putting together an old puzzle You may not be able to
find all the pieces!
Canadian Business Database: Screening by Sales Volume
Pick one or more sales ranges
Result: 11 salons with sales $500,000 - $1 Million
To modify or revise search
Constructing very rough market share using Canadian Business Database range data
Hair Salons in Hamilton (Estimated Sales)
Company Name Revenue Range Midpoint % of Total
Joseph's Coiffures $500,000-$1 M $750,000 X%
Madison Avenue Hair Design $500,000-$1 M $750,000 X%
Robert's Hair Styling $500,000-$1 M $750,000 X%
Hair Crafters Under $500,000 $250,000 X%
Hair Benders Under $500,000 $250,000 X%
Hair Dudes Under $500,000 $250,000 X%
……..
…….
TOTAL $X Million 100%
Step by step guide for calculating market share in CBD is included in the 3MC3
research guide
Business Statistics:Statistics Canada: http://www.statcan.caNew Design and Added Functionality
Useful Links
Search
Summary Tables - Canadian Statistics
Statistics by subject – overview of trends and brief articles
Community Profiles (2001): Census data for Hamilton
The Daily - access to newly released data
E-STAT: Time Series DataIncludes CANSIM and Census data Use library web site to access free data
from E-STAT including CANSIM and Census data
Use Databases tab Type in e-stat in search box At the welcome screen don’t forget to click on
the Accept and Enter button
E-STAT ToC: Population & Demography – Census databases
E-STAT – Select geographic area by name or postal code
E-STAT: Tract 45 includes postal code L8S 4M4
Boundaries of Census Tract 45
E-STAT: FREE access to CANSIM datae.g. Finding Consumer Spending Data
Click here then select
Consumer spending
E-STAT: Household spending table: 203-0001Avg. clothing expenditures
Select a table
& choose items from the
menus
Result: Create a table, bar graph, etc.
Canadian Business Patterns How many businesses are there in Canada?
Provides counts of active business establishments on the basis of geography (e.g., Hamilton CMA), employment size ranges (e.g., 1-4), and industrial activity (e.g. NAICS code)
1996 to the present Available via Library Data Service @ Mills (1st
floor). Must sign license agreement - McMaster Users Only
Useful for industry trend analysis
Trial Products – Limited Time Only
Business Source Complete Trial extended to Oct 31 Access from Innis web site bubble or on
3MC3 guide Good source for industry / company
profiles Plunkett Research Online
New very limited trial until Nov 1 US in focus but excellent source for
industry analysis, overview, statistics…
Quick Start Page for 3MC3:http://library.mcmaster.ca/innis/find/3mc3.htm
Research/Reference Help Desk
Hours: M-F 9:00 am to 5:00 pm Phone: (905) 525-9140, ext. 23318 E-Mail: [email protected]
IM: http://library.mcmaster.ca/justask/chat.htm