Finding and targeting a segment for your success
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![Page 1: Finding and targeting a segment for your success](https://reader030.fdocuments.net/reader030/viewer/2022032708/56812deb550346895d93481c/html5/thumbnails/1.jpg)
Finding and targeting a segment for
your success
Finding and targeting a segment for
your successJohn Frenaye
Single Parent TravelTravel Research Online
John FrenayeSingle Parent TravelTravel Research Online
Niches Aren’t Only
In Grandmom’s
House
Niches Aren’t Only
In Grandmom’s
House
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Niches Aren’t For Knicknacks
•A little bit about niches•Why?•Discovering it•Announcing it•Promoting it
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Niches 101
• It does NOT have to replace or restrict your business
• It IS about segmenting your marketing efforts
• It will naturally bring new clients TO you
• It will position you to be the expert
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But I want it all!The competition is just too fierce….and they probably have deeperpockets!
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Why?
• Eliminates competition• Positions you at or near
the top• Establishes you as an
expert• Creates a new income
stream• Will increase your
profits• Secures your client
base
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DISCOVER IT!
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ANNOUNCE IT!
• Press releases– Local media
• Newspapers• Pizza shops• Freebie papers• Radio• Television
– National media– Niche Media
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PROMOTE IT!
PROMOTE PROMOTE PROMOTE
And then promote again!
• Scour your existing client base– Ask
• For referrals• For recommendations
• Speak– Bookstores– Libraries– Coffee Houses
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On the Web…
• Dedicated site with a great name– Alternately a sub site of your own– Stick with COM, NET, TRAVEL
• SEO (Search Engine Optimization)– Submit to search engines
• Blog– Establish it– Update it as frequently as you can– Involve your customers and prospects– Promote it (pingomatic.com)
• Online Community Forum
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In your e-mail…
• Harness your e-mail signature
PLEASE TAKE OUR SINGLE PARENT SURVEYAnd are you receiving our monthly newsletter? Click here to sign
up
John FrenayeChief Single DadPO Box 4875Annapolis, MD 21403410-280-0231888-2-SPT-KIDS
Come and play with your kids and 25,000 other Single Parents!
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In your newsletter• CONTENT CONTENT
CONTENT• Ask for referrals • Request they pass it along• Use a professional template• Use a professional service
– A Weber (www.aweber.com)• 0-500 $19/month• 5,001-10,000 $69/month
• Honor all opt outs. Life changes!
• No Lists No Lists No Lists!
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What to expect?
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Hypothetically speaking• Unlimited budget• ½ page Newsweek• 1 page Redbook• Approximately 7500 prospects• 170 bookings within 90 days• Approximately $100K in revenue
How much would you pay?
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Would you believe…
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Yes, he’s almost done……
It’s ALL about passion!
•Discover it!•Announce it!•Promote it!
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Places To Go
• Single Parent Travel www.singleparenttravel.net
• Travel Research Online (TRO) www.travelresearchonline.com
• Bliss Honeymoons www.blisshoneymoons.com
• Kick Butt Vacations www.kickbuttvacations.com
• Egypt Magic www.egyptmagic.com
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More Places To Go
• Harry Potter Fan Trips www.hpfantrips.com
• Twilight Fan Trips www.fantrips.travel/twilightfantrips
• Distinctive Voyages www.distinctivevoyages.com
• Metro Adult Soccer www.metroadultsoccer.com
• Dream Come True Vacations www.dreamcometruevacations.com
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John FrenayeSingle Parent Travel
PO Box 4875
Annapolis, MD 21403
410-280-0231