Recruiting, Branding and Social Media:

How to help your dream job/internship find you.

Ron KubitzRecruiting/Training ManagerBrayman Construction Corp.

University of Pittsburgh at Greensburg

April 5, 2011

Realities of Recruitment

Feeling good…… About your chances???

HR opens requisition HR sends internally External job

boards=waste of money but tons of resumes

Average opening has 200+ applicants

1 out of 3 openings are actually filled

When you find possibilities online:

You are one of hundreds applying for this gig. You have no idea of the environment/chemistry. Recruiters often act as gauntlets rather than as knowledgeable advocates. They are not incented or bound to read every resume or even to maintain communication. You’re not in the driver’s seat. Hope tends to pile up on questionable opportunities as you wait for a call that most likely never comes.

Spray and Pray

Time to wake up!!Are you still waiting???

…is about being found/or covertly finding your way in.

The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.

Be trusted and be recommended, rather than being an intruder.

In the review/interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!

Job-Hunt 2011….

Google yourself…Onlineidcalculator.com

What is your footprint like???

You are in the driver’s seat!

You are less likely to be blocked.

You will find a better match.

Be rewarded for your aggressiveness.

Be found or covertly find

Research the types of people and companies you would want to work with/for. (Linkedin, Facebook, Twitter, Glassdoor.com, websites)

Determine the best approach to branding yourself. Create your image!

Create a social presence that will maximize being found.

The Social Media Job Hunt

A brand is a PROMISE! The experience someone will always have The benefit they’ll always receive The unique difference that will always be

there A brand is strongest through clear

messaging and consistent delivery, crafted for the people who will care, in a way that benefits THEM.

Create Your Brand

What is your brand? What comes to mind when

others think of you?

YOU are a brand. Your resume, social media presence, collegiate interaction….is…

A promise to: Friends Professors Future employees Society

How do I build trust with prospective employers?

Demonstrate intellectual capital: know your stuff.

Demonstrate a vision for this profession/market.

Show that others took a chance on you and were highly rewarded.

Show that you’re easy to work with, ethical …trustworthy.

Build Trust for Your Brand

What’s your vision for your career in 2014/2019?

What do you want to be known for? What kinds of people do you want to attract? Art Directors, Engineering Managers, CFO’s,

CEO’s, PR Managers, HR Managers Where do those people “live” online? How do they communicate typically or

differently?

Determine Your Goals/Audience

…on-line, at a job fair or in an interview. Trustworthy? Hard-working? Funny?

Flexible? All about facts? All about ideas? Leave the detail for later. What’s the one

takeaway you’d want to leave behind in an elevator ride besides “I’m available?”

That single takeaway should be integrated into every place you engage with people.

The Message-What Should I Say?

What do people have time for? Respect time starvation. Too Much Information (TMI) is not a selling point.

Which media would best convey what you’re about?

Linkedin Facebook Twitter Blogging

How Do I Engage?

Where do I go from here?Confused? Hazy? Blurry?

Create a complete profile (Resume)-Buzzwords Recommendations Research people-Send resumes Research companies-Company profiles Build your network Join groups Jobs links—Groups/Linkedin Slideshare Q&A

Social Tools--Linkedin

Quick Facts500 Million+ Active Users!!

6th most visited website in the world with 1.1 billion visitors per month.

Largest segment is the college crowd, making up 40.8% of all members.

Fastest growing segment is people 35 and older, doubling every six months.

Over 55,000 regional, work related, collegiate, and high school networks.

*Source: Green Dot Interactive 2009

Facebook Personal connections Keep it “G” rated Company/Jobs pages

Blogs Profession oriented Written from a “hire me” perspective

Facebook/Blogs

Twitter Twitter jobs/Company jobs pages Share relevant professional information

ETC... Glassdoor.com Slideshare.net Flickr YouTube

Twitter, ETC

Be honest! Lies will be exposed and in a public fashion.

Be transparent – offer proof, everywhere. Be real and relatable. No need to be ultra formal. Being too informal can torpedo you. Is it worth the risk? Clarity, brevity and audibility! Think engagement and dialogue.

Rules of Engagement

Make time. When jobs are scarce, your approach will need to change.

Why not have a leg up on all the other (even more qualified) prospects?

Spray and pray is DEAD. You know it. So open your mind to seeing yourself as a valuable free-agent specialist, rather than a peg for a hole.

I Have No time For This!

Make the time and do it right!

Ron KubitzRecruiting/Training Manager-Brayman Const.www.linkedin.com/in/ronrecruitertwitter.com/ronbrayr_kubitz@brayman.com

Thank You!