Finding A Job In The Tough 2012

Communication MarketplaceDr. Frank E. Parcells, Professor, Dept. of

Communication, Austin Peay State University

How to Identify Communication Industry Job Opportunities

Visit job websites Using

Keyword Searches like Marcom, etc.Read Trade

Publications like Broadcasting,

Advertising Age, & PR Tactics

Use LinkedIn.com to network with

Communication Professionals

Join Professional Organizations like the

AAF, AMA, IABC, PRSSA, NBS, BEA, SPJ and

Others too

Use Internships to Develop Important

Employment Relationships

Talk with peer students about contacts which

they have developed for Internships and job

opportunities

Still Hot Communication Industry Jobs Today

• Corporate Integrated Marketing Communication (advertising, branding, marketing communication, PR, and sales promotion.

• Corporate Video & Media Technology

• Internet Content Management Specialists

• Online News Writers & Editors

• Web Design & Internet Sales Services

Anatomy of Today’s Communication Job

MarketWho’s Hiring Communication

Arts Grads Now?

What are the Average Starting Salaries in Communication Industry Today?

Professional Organizations & AssociationsAverage Starting

Salary of

$30,000with B. S. in

Communication

Average Starting Salary of $36,200

with an M. A. in Communication

Surprising Facts About Today’s Communication Employment

Women continue to have more success in the communication labor market than do men.

Graduates in traditional print journalism experienced a decline in the level of full-time employment.

Graduates in PR, IMC, and Web design fared better than those in print journalism or broadcast media.

Job Centers Available for New Communication Graduates

Make use of the PRSA Job Center athttp://www.prsa.org/jobcenter/.

Use the IABC Job Centre athttp://jobs.iabc.com/home/index.cfm?site_id=65.

Try out the National Communication Association Job Center at http://www.natcom.org/Default.aspx?id=505.

Hot Communication Growth Job Areas for 2012

Absolute Essentials for Communication College Job Searches

•Be flexible and focused.•Broaden the number of communication careers you are considering.•Apply for as many jobs and recruiting opportunities as possible.•Join professional communication organizations during your college studies.•Network as extensively as possible with communication professionals through Linkedin.com and professional organizations during your college experience.•Do  at least two internships before during your college studies. •If you have waited until the last minute to start a job search, don't panic. The hiring season is not as compressed as it was in the past. •Keep trying.

Communication Career Opportunities

BUSINESS

•Management•Personnel Recruiter•Trainer•Sales Representative•Public Information Officer•Negotiator or Mediator•HR Director•Training & Development Manager•Benefits Administrator•Customer Service Representative

ADVERTISING

•Marketing Strategist•Media Planner•Media Buyer•Marketing Researcher•Copy Writer•Producer/Editor•Voice Over Talent•Creative Director•Media Account Representative•Station Representative

CORPORATE COMMUNICATION

•Director•IMC Strategist•Copy or Technical Writer•Web Designer•Graphic Designer•Producer or Director•Production & Editing•Marketing Researcher•Outsourcing Coordinator•Advertising Agency Liaison •Marketing Specialist•Media Buyer

PUBLIC RELATIONS

•PR Specialist•Information Specialist•Public Affairs Officer•PR Director•News Release Writer•Press Conference Planner•Speech Writer•Media Analyst or Researcher•Crisis Communicator•Media Relations•Lobbyist

Communication Career Opportunities

BROADCAST MEDIA

•Station/General Manager•Sales/Marketing Manager•Program Manager•News Director•Music Director•Camera Operator•Public Service Director•News Reporter•News/Sports/Weather Anchor•Producer or Director•Copy Writer•Control Room Technician

PRINT/ELECTRONIC JOURNALISM

•Reporter•Newscaster•Editor or News Director•Editorial Staff•Assignment Editor•Author•Copy Writer•Technical Writer•Script Writer•Commentator•Photographer

Communication Career Opportunities

INTERNET & WEB TECHNOLOGY

•Webmaster•Web Designer & Internet Content Specialist•Internet Services Representative•Technical Support or Help Desk Technician•Systems Analyst•Network Administrator•Audio/Video Streaming Technician•Technical Copy Writer

SPORTS BROADCASTING

•Sports Anchor•Sports Play-by-Play Announcer•Sports Color Commentator•Sports Statistician•Sports Program Producer or Director•Sports Marketing•Sports Information •Sports Promotion & Publicity

Communication Career Opportunities

Top Agency Employers in Advertising

Edelman

DDB Worldwide

McCann Erickson (agency)

Leo Burnett (agency)

Ogilvy & Mather LimitedGrey

Campbell-EwaldCampbell-Ewald

DonerDoner

Draft FCBDraft FCB

BBDO WorldwideBBDO Worldwide

Y&RY&R

JWTJWT

Top PR Agency Employers• Edelman – New York • APCO Worldwide – D. C.• Waggener Edstrom –

Bellevue, WA• Rudder Finn – New York • Text 100 Global PR – San

Francisco• WCG – San Francisco• MWW Group – East

Rutherford, NJ• Qorvis Communications - D.

C.• ICR – Norwalk, CT• Schwartz Communications –

Waltham, MA• Reagan Communications -

Boston

• Padilla, Speer, Beardsley – Minneapolis

• Coyne PR – Parsipanny, NY• Gibbs & Soell – New York City• Allison & Partners – San

Francisco• Cooney-Waters Group – New

York• French West Vaughn – Raleigh• Zeno Group – New York• McNeely Pigott Fox PR -

Nashville• Hunter PR – New York• Peppercorn – New York• Katcher, Vaughn, & Bailey -

Nashville

Top U. S. Corporations with Internal Corporate Communication

Departments

• Wal-Mart Stores• Exxon Mobil• Chevron • ConocoPhillips• Fannie Mae• General Electric• Berkshire Hathaway• General Motors• Bank of America• Ford Motors • Hewlett Packard• AT&T• Procter & Gamble

• J. P. Morgan, Chase & Company

• Citigroup• McKesson• Verizon• American International

Group• International Business

Machines• Cardinal Health• Freddie Mac• CVS Caremark• United Health Group• Wells Fargo• Valero Energy• Kroger

Some Nashville Metro Communication Industry Employers Who Are Hiring

Right NowAsurion

Gaylord Opryland

Mckesson

MTV Networks

ReachLocal

Vanderbilt University

WSMV-TV News 4

WTVF-TV Newschannel 5

Look For Jobs in Traditional Ways as Well as Through Networking

Read the trade journals.

Read Nashville area Business magazines.

Look online in Google for Nashville communication industry jobs.

Read the Help Wanted Ads in the Tennessean newspaper and website.

Regularly check national, regional & local job sites.

Look at Nashville company websites under “Jobs.”