Find Profitable Product to Private Label On Amazon - ASD Presentation 2016
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Transcript of Find Profitable Product to Private Label On Amazon - ASD Presentation 2016
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Amazon
Finding Profitable Products to Sell
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Jeff Cohen
13+ Years Experience in e-Commerce
Former Founder and
GM of Textbooks.com
Executive Team Member of Seller Labs
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Born From Amazon Sellers
• Over 10,000 Amazon Sellers
• Managed 2.3B on Amazon Sales
• Process 100K Customer Orders / Month
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NO ONE KNOWS YOUR A DOG ON AMAZON
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Why Amazon Matters!
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Amazon Shoppers
14M Visitors Per Day
6.3 Avg Visits per Month
305MM Active Global Customers
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“Almost a third of people looking to buy something started on Amazon--that’s more than twice the number who went straight to Google.”
http://googlepolicyeurope.blogspot.com/2014/10/the-new-grundergeist.html
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Why Amazon?
• Barrier to Entry• FBA Make it Easy• Reasonable Fees• Huge Audience
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So, How Do We Find Products?
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Establish Criteria
•Demand •Competition •Simple •Patents •Liability •Weight
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DemandHow Many Sales Should I
Expect.
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CompetitionHow Many People
Sell A Similar Product
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My Criteria
•Total Demand •Low Reviews •Depth of Market •Competition •Numbers
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Find Products
•Amazon Best Seller List
•Everyday Life •Kickstarter
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Direct Influence
Jump Into The Rabbit Hole
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Areas I Can Win
•FBA •Title/Bullets •Photos •Reviews
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Direct Influence
Jump Into The Rabbit Hole
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Direct Influence
Know Your Numbers
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Direct Influence
Jump Into The Rabbit Hole
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Analysis paralysisis the state of over-analyzing a situation so that a decision or action is
never taken, in effect paralyzing the outcome.
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Real Life Example
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Apple Slicer Launch
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Use A Tool