Financing of tourism through cluster organizations in Slovakia Cluster TURIEC Association of tourism...
Transcript of Financing of tourism through cluster organizations in Slovakia Cluster TURIEC Association of tourism...
Financing of tourism through cluster
organizations in Slovakia
Cluster TURIECAssociation of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Development of tourism clusters
• 2005 Žilina inovation policy• 2007 Cluster initiative• 2008 Founding of first tourism clusters• 2009 Establishment of Cluster TURIEC• 2010 New law - support of tourism• 2011 Founding of first Regional and Local org. of
tourism• 2012 Establishment of OOCR Turiec - Kremnicko
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Structure of tourism support
• Ministry of regional development• Slovak tourism board• Regional organizations of tourism• Local / Area organizations of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Regional organization of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Regional organization of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Local / Area organizations of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Characteristics
Skiing and Snowboarding
One region – one skipass
Additional winter activities
Summer activities – Trekking, MTB
Summer activities
Countryside in summer
Center of slovak cultureand slovak history
Entertainment
Accommodation
Spa – water for healing
Aquapark – water for fun
www.turiec.com [email protected]
Financing local organizations
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Membership contributions• Voluntary contributions• Sale of products, services • Income from advertising• Grants from budget of ministry for
RD• Other grants
Financing from state budget grant
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Grant amount equals sum of membership contributions from last year
• Maximum 90% of total accommodation tax collected in towns or villages – members of oraganization
• If Local organization is a member of Regional organization, 10% of grant amount will be transfered to Regional organization
• If Local organization is not a member of any Regional organizasion grant amount is cut down by 10%
Application of state budget grant
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Marketing and promotion Printed promotion except books Promotion at exhibitions and fairs Websites, internet promotion, e-marketing Logo and basic graphic conception Discount cards
• Activities of Tourist information centers• Reservation systems
Application of state budget grant
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Creating products of tourism• Supporting local attractions• Infrastructure of tourism• Strategic and analytic documents• Quality evaluation systems• Educational activities
Employees – language skills, PC skills Know-how transfer
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Thank you for your kind attention!