Financial Permaculture - Green Village Market
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Green Village MarketplaceA Community Hub for One Stop Shopping:
Green Goods and Services
Financial Permaculture 2008Greening a Rural American Community: Hohenwald, TN
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Market Summary
• 15-25% of the current US population pay premium prices for products that reflect their values
• Within a 75 mile radius of Hohenwald there are 200,000 people of which approximately 7 to 10% is 14,000 to 20,000 who may visit daily/weekly
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RESOURCE REQUIREMENTS
– LAND: existing 10 acre site– STRUCTURE: metal warehouse building– LABOR: retrofit, technical, management,
services– MANAGEMENT: property, facilities,
technical, office, event– CAPITAL: in-kind, money, credit, grants,
tax credits– MARKETING: virtual & physical, local &
regional
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An Urban Example
GreenExchange in Chicago, Illinois
Before: After:
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Business Concept: RetrofitA Green (LEEDS compatible) Building Structure
FEATURES:
Green RoofSolar Thermal PanelsRainwater HarvestingNatural Building TechniquesNatural Lighting
DESIGN GOALS:FlexibilitySelf SufficiencyEnergy EfficiencyIndoor/Outdoor SpaceHEALTHY Building
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Business Concept: Occupants
Commercial Mixed Use Facility
EDUCATIONAL & COMMUNITY FACILITIES
RETAIL & WHOLESALE
PROFESSIONAL SERVICES
EDUCATIONAL & COMMUNITY FACILITIES
RETAIL & WHOLESALE
PROFESSIONAL SERVICES
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Potential Site
A Green Hub for One Stop Shopping including Green Building
A Green Hub for One Stop Shopping including Green Building
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Hohenwald
Before: Industrial Warehouse After: Tennessee Olde World Charm
Brand name recognition
Green Village Marketplace
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Building Businesses
– Reclaimed Building Materials Supply Store– Green Building Supply Store– Contractor’s Network and Referral Service– Natural Building Education Center– Home Energy Audit Service
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Agricultural Businesses
• Ethanol Distribution• Organic Garden Supply• Farmer’s Market • Community Kitchen• Cafe and Restaurant
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Other Businesses
• Green Business Incubator• Education Center• Office Space and Internet Services
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Financial Plan: IncomeCapitalization (Initial Income)
Cash from local investorsIn-kind contributionsDebt (Local Bank)
On-Going Income StreamsTenant RentsEvent FeesGrantsInterest IncomeStorage FeesBuilder Network Referral Fees
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Financial Plan: ExpensesONE TIME EXPENSES• Initial Retrofit Construction• Business Offering• Technical Infrastructure
ON-GOING EXPENSES Tenant ManagementTechnical SupportGeneral AdministrationProperty MaintenanceUtilities & Facility ManagementMarketing & Event Management
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- Green Village Marketplace provides energy efficient & healthy home products & services from a diverse group of local providers supplying a diversity of products as well as creating a network that provides education & information to the wider community.
- It serves and benefits the surrounding communities SOCIALLY, ECONOMICALLY & ENVIRONMENTALLY with a diverse marketplace model.
MISSION STATEMENT
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Green Village MarketplaceA Community Hub for One Stop Shopping:
Green Goods and Services
Financial Permaculture 2008Greening a Rural American Community: Hohenwald, TN