Jen LibraryTroy Bjerke

Lincoln NeigerJo-Yee Pang

Intro to Project

As a team, we researched three different SCAD locations (shopSCAD, SCAD Beeline, Jen Library) and decided to take our research on the Jen Library further. We created affinity maps and decision matrices, observed students on-sight. from this information we made a customer journey map and service blueprints.

Our information brought us to brainstorm new services and features for the library. We narrowed down our ideas through a decision matrix. Then we created a floorplan to layout the new services of the optimization and transformation of the library. We prototyped the experiences and gathered feedback from students.

The Savannah College of Art and Design Libraries are focal points for information, learning, inspiration and research.

Located in the heart of downtown Savannah, the Jen Library's 85,000-square-foot building, occupying an entire city block, is one of the largest art and architecture libraries in the United States. Built during the 1890s, the structure has housed at least five different businesses in its lifetime, including Levy and Maas Brothers department stores. The building was acquired by SCAD in 1996, and restoration work was completed in 1999. The library is named in honor of SCAD benefactors Jim Jen and the late Lancy Jen.

Jen Library

Books

Checkoutand

resource

Entrance Sitting areaSitting area

Sitting area Sitting area

Sitt

ing

area

Com

pute

r la

b

Resource desk

Books

Grouprooms

Periodicals

Books

Computer lab

Restroom

Stairs Stairs Stairs

Com

pute

rs

Refe

renc

e an

d sc

anne

rsW

ritin

g H

elp

Que

it ro

oms

Com

pute

rsCo

mpu

ters

Com

pute

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mpu

ters

Que

it ro

oms

Visualresource

Elev

ator

s

Elev

ator

s

Elev

ator

s

First Floor Second Floor Third Floor

Floorplan

Research

We gathered research through interviewing students and employees at the library, photographing peoples’ journeys through the space, and gathering understanding about the SCAD rand image.

We organized our findings by brainstorming new ideas, executing additional 24-hour research safaris, mind mapping, creating affinity maps and decision matrixes.

I’m the only art and design library that offers comprehensive reference and help to SCAD students, faculty, and staff in Savannah, GA; I want to help my university’s students flourish creatively and individually in an era of a constant, competitive job market.

I’m the only art and design university that rigorously prepares its stu-dents for a professional creative career, targeting all creatives from around the world who are in search for a professional education; I want to produce conceptual and idividual almuni who can competantly com-pete in a design-conscious era.

SCAD Brand Identity:

Jen Library Brand Identity:

Brand

Undergrads

Grads

Library Staff

Faculty/Staff

Security

Maintenance

Adminstration

Tech

Other Libraries

Non-SCAD

Donaters

Circulation Service Quality Resources Security Finance Research Maintenance Potential Users

Stakeholder MapSt

akeh

olde

rs

Interest Area

Stakeholders

Maggie and the Jen Library// Her Needs//

Her Goals//

//Maggie is a Graphic Design major at Savannah College of Art and Design (SCAD). She’s 19 years old, a sophomore, and lives off campus. She uses her car to get around Savannah.

//Maggie rarely goes to the Jen Library. But when she does, it’s either for group meetings or to do research she can’t do at home. //She often finds parking to be an issue when she goes to the library: one of the many reasons she avoids it. If she’s meeting for group work, she heads right up to the group-meeting rooms on the second floor. //When she comes to do research, she parks herself at a table and wanders around the library, searching through the stacks for a book that might help her. If she can’t find anything, she asks an employee at the front desk for help.//When she’s had enough of the library, she might pack her things up and head down to the front desk to check out her book and maybe finish studying at Starbucks.//Maggie is the first to admit to being a procrastinator. She waits till the last second to do a lot of her work, often keeping her in the library for hours on the off-chance that she’s there.

//a place for group meetings//a place to find resources//a place to work efficiently and quickly

Life// to learn and do well in schoolExperience// to finish as quickly as possible, to find the books she needs, to be at the library for as little time as possibleEnd// to check out a book, to research, to complete work quickly

Maggie//

Her Expectations//

//easy access //simple check out//easy navigation //helpful service//a place to work efficiently

Jennifer and the Jen Library// Her Needs//

Her Goals//

//Jennifer is an Art History major at the Savannah College of Art and Design (SCAD). She is 21 years old and employed as a Resident Assistant at SCAD’s apartment-style dormitory, Boundary Village.

//As a senior, Jennifer has been spending a lot of time at the Jen Library working on her thesis. She can’t afford a car, so she uses SCAD’s bus service, BeeLine, to get where she needs to go. The Silver Line takes her right from the entrance of her housing to the library.//At the library, Jennifer uses the catalog system to find the books she’s looking for. She occasionally browses the stacks in search for an unexpected find, but more often than not she knows exactly which book she needs. //Being a regular, she consistently runs into friends and other acquaintances while at the library. This is always a highlight for her; she treats these run-ins as a welcome break from her studies. But every once in a while she can find her friends distracting, in which case she uses one of the library’s study nooks to cut herself off from everyone else.//When she’s done studying, Jennifer packs her things up to leave. She almost always checks a book out at the front desk. She then waits for the bus to take her back to her dorm, where she might read a little or put the book away for the coming week.

//a place to study//a place to find resources//a place to socialize

Life// to learn, discover, make friendsExperience// to study effectively, to find a comfortable environment, to be inspired, to study in silenceEnd// to check out a book, to research, to complete work

Jennifer//

Her Expectations//

//a safe environment //a convenient location//a well-stocked library //easy access//a place to be social//a quiet place

Maggie is at home and realizes she has

homework

Drives to library

Shows ID

IDSwipes ID

SCAD

Scenario 1

Looks for parking

Locks car in parking garage

Goes to resource desk

Goes up the stairs to second floor

Goes to the computer

Grabs books

Finishes work

Walks down the stairs to first floor

Checks out her books

Pays for parking garage

Drives to class in a hurry

Uses books in class

Renews books online

Maggie is at home and has a group

project

Drives to library

Scenario 2

Looks for parking

Calls group to meet

Park and pays

Shows ID

IDSwipes ID

SCAD

Goes up the stairs to second floor

Meets in group room

Finishes work

Walks down the stairs to first floor

Checks out her books

Walks to car

Drives to hang out with a friend

Maggie is at home

Scenario 3

Gets ready for class

Drives to library

Looks for parking

Park and pays

Shows ID

IDSwipes ID

SCAD

Meets in computer lab for class

Finishes class

Walks to car

Drives to next class

Walks into SCAD Building

Shows ID

Goes to class

ID

Goes out to have lunch

Maggie

Jennifer is at home

Boards the bus

Shows ID

Goes to the computer

Uses catalog system

Grabs books

Goes to a study carrel

Gets off bus

Walks back home

ID

Scenario 1

Shows ID

ID

Walks up the stairs to second floor

Walks up the stairs to third floor

Finishes work

Walks down the stairs to first floor

Uses restroom

Checks out her books

Waits at the bus stop

Boards the bus

Shows IDID

Has RA meeting

Jennifer is at home

Bored and has time

Goes to periodicals

Goes to sitting area

Returns to periodicals

Scenario 2

Shows ID

Walks up the stairs to second floor

Walks down the stairs to first floor

Unlocks her bike

Rides her bike

Goes to Panera to eat

Bikes to the library

Locks her bike

Swipes ID

SCAD

IDSwipes ID

SCAD

Jennifer is in class

Recieves assignment for class

Scenario 3

Bikes to the library

Locks her bike

Shows ID

Walks up the stairs to second floor

IDSwipes ID

SCAD

Goes to the computer

Uses catalog system

Grabs books

Walks down the stairs to first floor

Checks out her books

Unlocks her bike

Rides her bike

Goes to Starbucks

Finishes work

Jennifer

Maggie Jennifer

Scenarios

Alejandro and the Jen Library// His Needs//

His Goals//

//Alejandro is a Sequential Art major at the Savannah College of Art and Design (SCAD). He is 21 years old and lives on campus at Barnard Village. He works at the Jen Library as a student worker three days a week.

//Alejandro finds peace at the library; he was thrilled when he was given the opportunity to be employed as a student worker there. He’s been working at the library consistently for the past two years, ever since his sophomore year.//His dorm is a few miles south of the library. So he’ll either take the bus or ride his bike to the library. Or, on the days he works the night shift, he’ll just walk from Norris Hall, the Sequential Art building, which is only a few blocks from the library.//As a junior, he has a lot of drawing and sequencing to do for his classes. He’s thankful for the 20 hour per week limit because he knows he’d work himself to the bone if given the chance, resulting in sub-par school work. //Alejandro doesn’t communicate too often with other students at the library. He listens to his iPod while he completes his tasks: circulating books, cleaning up after messy students, and organizing other parts of the library.//If Alejandro’s working when the library closes, he combs the library for stray books and returns them to the circulation desk to be put out the next morning. He rides his bike or takes the bus home when he’s finished working.

//a job convenient to school//a comfortable environment//legal alien resident employment

Life// to learn, discover, succeedExperience// to complete his tasks, to do his job well, to feel comfortable, End// to earn money, to satisfy his boss, to complete his work

Alejandro//

Lindsay and the Jen Library// Her Needs//

Her Goals//

//Lindsay is employed as a full-time librarian at the Jen Library at the Savannah College of Art and Design (SCAD). She is 30 years old and lives near Forsythe Park, which allows her to walk to work. But sometimes she drives her car if the weather’s bad or she’s running late.

//Lindsay has been working at the Jen library for three years, ever since completing her Master’s in Library Science and the University of Michigan. She has a Bachelor’s in Art History, and is a painter herself; she loves working at the library of an art school.//Lindsay helps out other librarian with their jobs. One day she might be working on collection acquistion, another day she might be managing student employment. She likes to fulfill the needs of the library//Lindsay enjoys working with students to help the with their research; she loves talking them about their projects and quirky interests. She spends a lot of her day answering students’ questions at the reference desk.//Because she has not designated job, Lindsay hs a desk behind the circulation desk. This helps her keep tabs on the books coming and going out of the library.//Whenever Lindsay drives to work, she finds parking to be an issue; there is no parking set aside for library employees. She has a route she takes to scout spots and can often end up using her breaks to move her car from spot to spot.//During her breaks, Lindsay might head to the break room for some coffee. Or, if she’s feeling really antsy, she might run down the street to Starbucks. At the end of the day, Lindsay packs up her things and heads home. She normally isn’t on the night shift and therefor doesn’t close the library.

//a place to be a librarian//a place to work//a place to feel comfortable

Life// to further her carreer, to be a professionalExperience// to complete her work satisfactorily, to maintain the library’s collection, to help studentsEnd// to fulfill her job title, to feel good

Lindsay//

Insights

Service Providers

Brand Identity

Physical

Customers

Competition

Don’t like returning book

Don’t like security process?

Parking

Inconvient Local

Enjoy study rooms

Noisy ventilation

Only one that caters to Art

students Uninnovative

Pretty tame

Barnes & Nobles

Cafe

Instant acess anytime I.E.

Google

Inconvient

Comfortable

Parking

Easy to find

Lots of books

Professional

CleanNot exciting

Not cutting edge

Not vibrant

Not 24 hours

Joy of opening new books

Understaffed

Joy of interaction

with students

Not enough space

Parking

Other

Employee

Customers

Physical

Gaps

BrandStrategy

Resources

Speed/Location

Service Provider

Physical

Direct LocalDirect

Non-Local

Indirect Local

Indirect Non-Local

How can the library draw more students?

How can the library make it cater to Art students?

How can the library improve the circulation

desk?

How does the library make it feel better staffed? How can the library

improve their check out system?

How can the library better the use of space for

productivity?

How does the library improve the layout to be

more interesting/inviting?

How can the library fix the ventilation system?

How can the library offset the lack of parking?

How can make the library reflect the SCAD brand?

Problems

Physical

CustomersService Providers

Brand Identity

Solution 1:Optimization

I am the only library for creative careers that fosters artisitc and acedemic deveplopment for artists and designers in the southern united states; I want to be an invaulable resource for creative research and development in an era of internet dominated research practices.

Vision Statement

Problems

How can SCAD’s brand better come to life through the Jen Library?

How can the Jen Library feel better staffed?

What can the Jen Library do to increase productivity?

Process

We used the problems we developed to brainstorm different services, features, and ideas that would compliment our insights. We mapped out a new floorplan in the library’s existing building. We walked students through the prototype through the footsteps of the persona that best described them.

En-trance

Secruity

CirculationDesk

Restrooms/Elevator

Stairs

Cafe

Computer Labs

Student Lounge

Stairs

1st Floor

Seating

Library Services

ComputersSeating

Seating

Stairs

Restrooms/Elevator

2nd Floor

Critique Area

Group Rooms

WorkArea

Restrooms/Elevator

Group Rooms

Seating

Offices

ComputerLab

Computers

OtherServices

Study Nooks

3rd Floor

Zones

I

I

Floorplan

-Students generally reacted well to the prototype

-Students enjoyed the 24-hour feature to the library.

-Student thought it was a lot continuous walking through all floors.

-Students enjoyed having a kiosk in the library.

-Students loved the feature of having a café in the library.

-Students liked the separation in the library with different settings each floor had to offers.

-Students thought it was interesting to have an automatic ID detector, but weren’t as thrilled as we thought they’d be.

-Students thought the optimization was well laid out, but had a lot of walking within the space.

-One Jennifer thought there needed to be more computers in both optimization and transformation layouts.

Insights

Solution 2:Transformation

I am the only creative research and development center that encourages collaborative creation between artists and designers in the southern United States; I want to cultivate an environment in which social interaction and project research occur synonymously in an era of internet driven social interaction and research methods.

Vision Statement

Problems

How can the library be the cultural hub of SCAD life?

How can the library offer a cutting edge creative experience?

How can the library be the best choice for artists and designers to find inspiration?

Process

Again, we used the problems we developed to brainstorm different services, features, and ideas that would compliment our insights. We researched alternative locations for a SCAD library that would be more convenient to students.

We developed a floorplan loosely based on that of the new building. Again, we walked students through scenarios based on the persona that best described them to gain useful insights on the new space.

Lower Level Upper Level Balcony

Reference Desk

CirculationDesk

Ground Floor

Security

WorkArea

Stairs StairsStairs Stairs

PrintLab

Critique Area

Seating

Materials/ObjectLibrary

StudentWork

StudentWork

StudentWork

Group Rooms

SeatingSeatingComputers

ComputerLabs

Restrooms/Elevator

Restrooms/ElevatorStorage

Study Nooks

Resources

Computers

OfficesRestrooms/Elevator Computer

Lab

Seating

Seating

StageCafe

Scenario Jennifer 3

Stud

y N

ook

Stud

y N

ook

Stud

y N

ook

Stud

y N

ook

Stud

y N

ook

Stud

y N

ook

Study Nook

Study Nook

Study Nook

Study Nook

Study Nook

Books

Books

Books

Books

Books

Books

Restroom Restroom Restroom

Circ

ulat

ion

Des

k

Stai

rs

Stai

rs

Stai

rs

Obj

ect

Obj

ect

Obj

ect

Obj

ect

Obj

ect

Mat

eria

lsLi

brar

y

Stud

ent

Show

case

Stud

ent

Show

case

Stud

ent

Show

case

Stud

ent

Show

case

Stud

ent

Show

case

Stor

age

Port

folio

Revi

ew

Gro

upRo

om

Gro

upRo

om

Gro

upRo

om

Gro

upRo

om

Gro

upRo

omG

roup

Room

Stai

rs

Des

k

Des

k

Des

k

Des

kD

esk

Des

k

Des

k

Des

k

Des

k

Des

k

Cafe

Com

pute

rs

Com

pute

rLa

bPr

int

Lab

ComputersComputers

Computers

Stag

e

Security

ReferenceDesk

Scenario Jennifer 3

-Students generally reacted well to the prototype

-Students enjoyed the 24-hour feature to the library.

-Students enjoyed having a kiosk in the library.

-Students were surprised by the giant touchscreens on the walls in the group room.

-Students were happy about the location of the transformation library.

-Students liked the separation in the library with different settings each floor had to offers.

-Students liked the idea of a print lab for all majors.

-Students were satisfied with the location and parking lot.

-Students liked the idea of mixing the student center and library into one.

-Students thought it was interesting to have an automatic ID detector, but weren’t as thrilled as we thought they’d be.

-Students thought the materials and objects library didn’t make sense as a digital platform.

-Students thought the upper level of the transformation needed to split into two separate areas (foundation studies and studying).

-One Jennifer thought there needed to be more computers in both optimization and transformation layouts.

-One Jennifer said he’d prefer the books spread out between the floors on the transformation layout.

-One Maggie liked the books on the lower level in the transformation layout.

Insights

Thank you