Final Year Project Media Art 2010/2011
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Transcript of Final Year Project Media Art 2010/2011
Title: Tolerance
Background:
An open message to parents on the concept of tolerance.
Problems:
-- Hate of other people, religion, sexuality.
-- Most of them come from parents and teachers.
Objectives:
-- To create awareness of teaching tolerance to children.
-- To show what happen if there is zero tolerance in the future.
-- To teach people about tolerance
Idealization & Concept:
Create an audio visual that include motion graphic, video and typography.
Target Audience:
-- Adult (Parents)
Motivation:
I got the topic after watching a video clip shown by my lecturer, Kok Yoong during the
DM's class. It's a video about a handicap person sharing her story of being a
handicap to her audience.
During her talk, she said;
"...they only learn to be frighten...when an adult influences them to behave that
way."
I 100% agreed with her. Children looked up at adults and learn from adult. Children
need to learn how love one another, to respect one another and not to expose their
Online research:
Children, in particular, may have difficulty channeling their feelings appropriately and
can easily pick up negative or demeaning cues given by adults around them.
Meanwhile in schools, some students may become targets of hostility and blame.
Bullying and harassment are never acceptable but they can be especially damaging
when certain students or segments of society feel especially vulnerable. Parents and
school personnel need to be prepared to quickly and effectively prevent and
intervene in the presence of abusive behaviors toward any students. Such behaviors
can only further contribute to the risk of violence in schools and communities.
Key Messages:
1) Violence and hate are never solutions to anger.
2) Groups of people should not be judged by the actions of a few.
3) All people deserve to be treated with fairness, respect and dignity.
4) We are in this together.
5) We need to work for peace in our communities and around the world.
6) Tolerance is a lifelong endeavor.
Questionnaires & Interviews report review.
51%
2%
47% Agreed
Diagreed
Maybe
How Tolerance in my installation:
By using a projection mapping style of installation art.
What is projection mapping:
A method of representing the surface of a three-dimensional. Map projections are
necessary for creating maps. All map projections distort the surface in some fashion.
Depending on the purpose of the map, some distortions are acceptable and others
are not; therefore different map projections exist in order to preserve some
properties of the sphere-like body at the expense of other properties. There is no
limit to the number of possible map projections.
Why projection mapping:
There’s already a lot of PSA videos or even documentaries on tolerance on TV or on
the net. But none them receive a full attentions. Since projection mapping can easily
attract audience with amazing spectacular visuals and projections on full building, I
try presenting my own version of PSA using visual effects but projected on a smaller
scale building.
Software Studies:
VDMX is a software based, media
processing environment that lets you
achieve stunning effects in real time.
Problem is that this software only can be
supported by Mac.
Adobe AfterFX is for creating the visual
part of my installation. With a few
downloadable plug-ins, cool interesting
effects can be made.
For my installation art I tend to create an audio/visual installation that will
help promoting tolerance to children by using a projection mapping style of
installation art. The installation will play with a few emotions when viewers view it.
Showing how sad and depressing the world will be if people still continue to pay very
less attentions on the topic; tolerance.
Tolerance PSA ‘Dear Parents’:
Got my inspiration by watching this interesting PSA about promoting
tolerance to children. This video is about delivering an open message
to parents on the concept of tolerance.
Precedence Studies:
A Tale of Tolerance:
Another interesting video that caught my eye is this short motion
graphic video on Tolerance. This video tells a story about the birth of
Intolerance in the Realm of Man and the reemergence of Tolerance as
a step to reuniting Humanity.
Precedence Studies:
Sounds:
What kind of sound should I use for my installation?
Since my installation art is more towards sentimental issue, I’m thinking of using
sounds that represents sadness / depression / hurt. For the background music, slow
music or intensive music shall be looping in the background. By the meaning of slow
music, I don’t mean using slow love songs and the meaning of intensive music, I
don’t mean using suspense or action or even epic choir type of songs.
Sound effects will be use if necessary. Depends on the animation of the visual
shown.
The subject matter for my
installation is a miniature
model of a kindergarten
school, since it is about
children. The model I
created it from scratch.
Not basing it from any
actual building. Kind of got
the idea of creating the
miniature building by
going for the old American
style church like
kindergarten.