Final Winter Training Report Project
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1 WINTER TRAINING REPORT ON STUDY ON MARKETING STRATAGIES OF IMAGE-DB For LOHIA NETORKS Pvt. Ltd.(ImageDB.com) BY BARNIK RAY A-08 In Partial Fulfillment for the award of the degree POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT BATCH- JANUARY 2011-2013 NEW DELHI INSTITUTION OF MANAGEMENT F-13,OKHLA PHASE-1, NEW DELHI
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Transcript of Final Winter Training Report Project
1
WINTER TRAINING REPORT ON
STUDY ON MARKETING STRATAGIES OF
IMAGE-DB
For
LOHIA NETORKS Pvt. Ltd.(ImageDB.com)
BY
BARNIK RAY
A-08
In Partial Fulfillment for the award of the degree
POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT
BATCH- JANUARY 2011-2013
NEW DELHI INSTITUTION OF MANAGEMENT
F-13,OKHLA PHASE-1, NEW DELHI
2
NEW DELHI INSTITUTION OF MANAGEMENT
WINTER TRAINING REPORT ON PHOTOGRAHY
INDUSTRY
STUDY ON MARKETING STRATEGIES OF
IMAGE-DB
FOR
LOHIA NETORKS (IMAGE db)
Under the supervision
Of
Mr. DEBAJIT ADHIKARY
Submitetted By- Submitted to-
BARNIK RAY GAJENDRA SHARMA
ROLL NO.-A 08
3
CONTENTS
Acknowledgement…………………………………………………………4
Declaration…………………………………………………………………5
Idea of photography………………………………………………………..6
Executive Summary………………………………………………………..7
Company Profile……………………………………………………………8
What is Imagedb & how they work………………………………………..11
Government Policies or Taxation………………………………………….21
Products of Imagedb .…...…….…………………………………………..25
Competitor of Imagedb………………………………………..…………..27
Marketing strategy of Imagedb……………………………………………31
Questionnaire………………………………………………………………32
Contacts of advertising company………………………………………….36
Analysis of questionnaire with graphs…………………………………….40
Job Assigned……………………………………………………………….49
Key Responsibilities……………………………………………………….49
Details of Work……………………………………………………………50
Conclusion…………………………………………………………………51
4
ACKNOWLEDGEMENT
I take the opportunity to thank all the people without whose efforts, the completion
of this project would not have been possible.
I would like to convey my sincere thank to Mr. DEBAJIT ADHIKARY for his
whole hearted support and valuable guidance in helping me by providing with
relevant material &
Suggestion for successful accomplishment of my project.
I also owe a great thanks to Mr. MANAV LOHIA & our CRC members for
providing me
an opportunity to go through winter training, and providing me this golden
opportunity to
be a part of the said esteemed company and letting me work on this project.
I would also like to thank my all friends and colleagues who helped me time and
again while
I was working on the project.
BARNIK RAY
5
DECLARATION
I BARNIK RAY student of New Delhi Institution of Management 2011-2013 declare
that every part of the project report STUDY ON MARKETING STRATEGY OF
IMAGEDB that I have submitted is original.
I was in regular contact with the nominated guide and contacted Two times for
discussing of project.
DATE OF SUBMISSION__________________________________________
FACULTY’S
COMMENTS:_________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________________________________________________________
SIGNATURE:
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“A photograph is not a commodity,
photography is an art. Like any other
form of art, there can’t be a price tag on
the artist’s work. For ages, there have
been artists who work for free & many
others who take millions for their work.
So the two are not the same. Moreover,
there is not even a single free resource for
buying creative images with Indian faces.
Even if someone sells the same for free,
it’s illegal, as one need to pay a person/
model in the picture and get an
agreement signed by him/her for using
his/her picture.”
7
EXECUTIVE SUMMARY
This project is an effort to:-
• Understand the basic idea of marketing strategy of Image db.
• Know about the strategy of photography industry.
• Identify different types of product promotion.
• Know about the internet marketing.
• Identify the resources of photography industry.
• Analysing the market of photography industry.
• Analysing the major part of internet marketing.
• After analysing use graphs on the basis of questionnaire.
8
COMPANY PROFILE
Imagedb.com was the first Stock photo agency to pioneer high quality Indian
content and is the premium Stock photo agency in Asia. We specialize in creating,
distributing, and licensing locally relevant Indian model-released lifestyle and
business images via our Collections – ‘Uniquely India’, ‘Exotica’ and ‘SastyPhotos’.
Our image collections reflect the visual trends, styles and issues that are currently in
India, home of the world's fastest growing economies. Imagedb.com moves beyond
photos-as-usual to deliver shots starring multi-cultural casts engaged in the stuff of
life.
Prospective Customers
These pictures/Images are now available for sale at reasonable prices and it is of
interest to: Publishing Houses, Magazines, Newspapers, Ad Agencies, and
Corporate etc. who require photographs on diverse topics from time to time. This
model of sale is widely popular and has virtually replaced the concept of assignment
photography, wherein you need to hire a photographer, props, models, locations etc.
as it is too time consuming requires great effort and planning; and is costly.
ImageDB are in the voyage of translating life into contents and allowing the essence
of life captured in the contents to find their way towards fullest and truest
manifestation.
To achieve their goal they are engaged in Producing, Processing and Distributing
contents.
At Imagedb presently maintaining database of high quality, art directed fresh
collection of Indian images and are continuously in the process of augmenting and
enriching the same.
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What they do?
Imagedb feels pride in presenting a plethora of products and services to their
esteemed clients. They have products such as Stock Images and Footage at one end
and on the other whole canopy of services that includes Image Key Wording,
Retouching, Masking or Clipping path, Image filterisation etc. They are also
indulged in Commercial Assignment Shoot to cater to the varying needs of our
customers.
While delivering their services and products they do ensure that they are not only
being the best but also speak aloud of the inner idea that our customers have
envisaged. So what they do is to make ideas come alive and let the images speak
for themselves.
How do they do?
ImageDB understands that ideas and perception as what the world means and we
draw our satisfaction by paraphrasing those ideas through images. And to deliver
the same along with a vast technical resource pool we put our enormous efforts
towards meaningful interpretation of your understanding.
10
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WHAT IS IMAGEDB AND HOW THEY WORK
Stock photo agency is usually an online portal that stocks and sell digital
photographs. The photographs are copyrighted by the library; they are produce in
house and are available to everybody for price. Many companies and design houses
feel more comfortable with licensing existing images rather than initiating a new
production. They stand to save the cost of studio, models, art director, equipment,
photographer and other overheads. The images cover a plethora of subject like
lifestyle, business, family, travel etc. and can be licensed for usage in
advertisement, seasonal campaigns, brochures, company profile, posters ,website
and even as book cover.
The products and services encompass stock photography, content
development through its in-house production, distribution of third party images
through their extended network & many more. In the arena of image related
business it has been observed that often there compromise by different companies,
in which to keep the price low many a times of legal angels are overlooked; may
be accidentally or intentionally. But they at always ensure that while you get the
finest service s and the products at the most affordable price you never face any
unwanted legal issues what so ever it may be.
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They provide solutions for a dynamic environment where business and
technology strategies converge. Our approach focuses on new ways of business
combining IT innovation and adoption while also leveraging an organization’s
current IT assets. We work with large global corporations and new generation
technology companies – to build new products or services and to implement
prudent business and technology strategies in today’s dynamic digital
environment.
Keywording Service
Imagedb is an India based leading Keywording specialist. We are currently
working with more than dozen Clients in U.S, UK, Asia and Europe. Currently,
Imagedb works 24/7 and processes approximately 50,000+ images/month.
Imagedb employs 50 trained and experienced professionals who have worked on
various image-processing projects.
Their Keywording process done by specialized SEO team, we guarantee a quality
service which is Fast, Easy and affordable, we save you the required time, effort
and expertise. Imagedb offers upto 60% savings on the image processing cost.
They work as per the Getty and iStockphoto guidelines which are totally as per
their Controlled Vocabulary. They have in-house CVM (Controlled Vocabulary
Management) which is organized and maintained by our professionals on daily
basis with deep research. They give importance to the quality; an in house quality
checking mechanism assures value.
They do micro stock style key wording for many photographers and stock
agencies.
Prices for their services are more than competitive, and this is one more point to
their advantage. They can say with confidence that their prices are lower the
average price level in the market! Besides, we have a discount system for large
volumes and long-time customers.
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What is Key wording and Meta Tagging?
Keywords are words, nouns and or adjectives used to describe or express
the apparent attributes of a given image. Key wording is basically describing
different aspects of a given image/photo using the most precise and compact
words/phrases. In short it is creating a pen sketch of an image so that even if
the image is not present the keywords alone suffice to create a mental image.
Image key wording is a process which involves assigning keywords to
an image to help the customer narrow down his search to a particular theme.
These may include different types of descriptions, subject, concepts, ethnicity,
occupations, objects, etc. It is an important link between images and sales.
No two images are alike and hence the description varies. We do Key
wording on Kwapp.com, developed by us. It is web based asset management
software designed with the purpose of easy and accurate Key wording. We are
providing the Key wording service for the last six years and the management
has the experience of more than 10 years in the Stock Photo industry. Till date
we Key worded more than one million images.
Various feature in Kwapp.com such as Group check, List check,
Captions check, Controlled vocabulary, Synonyms, and many more are
created help minimize errors and maximize efficiency.
How do we Key wording at Imagedb ? General Guidance:
Following are some general guidelines for Key wording that we use to practice
here to provide customers better search on the web. Captions:
Captions are written as a definitive and grammatically accurate sentence which
best describes the image. A Caption can be 1. 250-character limit
2. Concise but detailed description of the image. If appropriate and relevant to the
image, Caption includes the following:
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1. Location
2. Photographic technique
3. Latin names for plants/wildlife/scientific images
3. We do not include the following in a Caption:
1. Ethnicity
2. Trade names or the copyright symbol
3. The CD title or publicity plug/account
4. Caption examples:
1. Young woman in-line skating
2. Couple sitting on riverbank, Paris, France
3. Close-up of Blue-footed Booby (Sulane bouxi)
Keywords are written as definitive and subjective words which best describe the
image. An important component of this process also includes the assignment of
image attributes or properties. Key wording is tagging the image with the Key-
words (most important words). Basic Key wording- non-redundant, unsimilar, primary keywords.
Important Key words - We add the seven most relevant keywords at the front;
normally repeat those in the description and the title as the main. Example:
Title: (50 characters maximum) "male student jumping"
Description: (100 characters maximum) "Male student jumping and smiling
isolated over a white background"
Keywords: (50 words maximum) man, male, student, jumping, education,
smiling, isolated, jump, smile, white, background, people, person, you adult,
happy, joy etc with other adjectives and conceptual words that relates to the
images.
Controlled They are also adding more general keywords and conceptual keywords which are
not part of the Controlled Vocabulary but are used by websites like Dreamstime, Crestock, iStockphoto etc. They use "Finessing" strategy. That is carefully researched keywords to find
which ones produce the most sales.
Omission of Junk Keywords - We don't use Junk keywords which helps the
customer to search images as per their requirement in lesser time
Correct title if necessary
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File number of keywords added in excel spreadsheet in order to keep track of
added keywords We are also expert in Key wording images online at ALAMY. Our expert and experienced Key worded will follow the exact Alamy guidelines
and keyword the images accordingly. The photographers and stock photo agencies
can send us the User name and Password for their Alamy login, and we can
keyword them online
FAQs about Key wording
They request you to send the sample work (Free of cost services) to test
Quality & processes, we can send FTP details or you can send us five to 10
images as attachment with instruction set at this very mail address.
At Last we want to state that prices are pretty flexible depending upon the nature
of work and volume of work you are giving to us. Turnover Time: Standard:
Within 21 Days But once you deliver the final images then Imagedb will confirm
the delivery date. Deliver of Images: We need Low Resolution files (600 Pixels)
on FTP or CD/DVD. Embedded in Low Resolution files.
Stock Photos
Stock photo agency is usually an online portal that stocks and sells digital
photographs. The photographs are copyrighted by the library, they are produced in
house and are available to everybody for a price. Many companies and design
houses feel more comfortable with licensing existing images rather than initiating
a new production. They stand to save the cost of studio, models, art director,
equipment, photographer and other overheads. The images cover a plethora of
subjects like lifestyle, business, family, travel etc. and can be licensed for usage in
advertisements, seasonal campaigns, brochures, company profiles, posters,
websites and even as book covers. Problems with Stock photos The products and services of Imagedb.com encompass stock photography, content
development through its in-house production, distribution of third par images through
16
our extended network and many more. In the arena of image related business it has
been observed that often there is a compromise ma by different companies, in
which to keep the price low many a times the legal angels are overlooked; may be
accidentally or intentionally. But we at imagedb always ensure that while you get
the finest services and the products at the most affordable price you never face any
unwanted legal issues who so ever it may be. Why to work with us? To put it very simply with a production house that is comprised of 3000 sq. Feet
area, fully air conditioned studio for photography and film making, equipped with
state of the art technology, supported by experienced and dedicated work force is
where every image and every video speaks out about which even thousands of
words will render inadequate. If your idea needs to be articulated, Imagedb.com's
stock photos does have a images that will speak out so loud that your idea will
reach to the world circumventing regional or linguistic confinements. We have options for add-on benefits which include a complete stock of wardrobe
and props, wide variety of models, option to rent portions of the studio, options to
rent/engage the studio or photographers exclusively.
TERMS AND CONDITIONS The right to use this site and its content is granted to you only if you agree to be
bound by the terms and conditions hereby stated ("Terms and Conditions"). By
using this website and/or registering as a member, you indicate your acceptance of
these Terms and Conditions.
This site is operated by Lohia Networks, 40 IDC, M.G Road, Gurgaon -122001,
Haryana, India. All the rights on the content included in our website such as
images, text, graphics, illustrations and software (the" Content") are owned by
Imagedb.com LLC. or its licensors. All elements of the Imagedb.com LLC
website, including without limitations, the design and the Content are protected by
industrial and intellectual property laws and international treaties Use of the Content Unless explicitly permitted by Imagedb.com, you may not reproduce, distribute,
transmit or otherwise exploit the Content in any way. You must abide to all other
17
terms and conditions regarding the licensing of Images. You shall indemnify
Imagedb.com and its licensors against any losses, expenses, cost or damages
incurred as a result of your breach of the present Terms and Conditions or your
unauthorized use of the Content.
Although Imagedb.com uses its best efforts to ensure the accuracy of the
Content on the site, this site may contain errors, mistakes or inaccuracies. We
make no guarantees as to the accuracy, correctness or reliability of the Content.
Imagedb.com may change the Content of this site, at any time, without prior
notice. In no event shall Imagedb.com be liable to you for any damages of any kind
arising out of or in connection with the use of this site. Law and Venue
These Terms and Conditions of use shall be interpreted, construed and
governed by the laws of India, and all disputes arising under the present shall be
submitted to the jurisdiction of the Courts and Tribunals of the city of Delhi,
India. Should any clause of these Terms and Conditions be found unenforceable,
whenever possible this will not affect any other clause and each will remain in full
force and effect? Privacy Policy
Imagedb.com respects your right to privacy. This privacy policy tells you
about our practices in regards to any information we collect online. Imagedb.com
does not sell or lease information about its customers to third parties.
Imagedb.com shall not provide any of your personal information to other
companies or individuals without your permission. However, we may need to
provide your name and delivery address to third parties that Imagedb.com uses for
delivering purpose or when we are required by law. Imagedb.com does not sell or lease information about its customers to third
parties. Imagedb.com shall not provide any of your personal information to other
companies or individuals without your permission. However, we may need to
provide your name and delivery address to third parties that Imagedb.com uses for
delivering purpose or when we are required by law.
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Imagedb.com will take all reasonable steps to protect the confidentiality of your
personal information, however be aware that perfect security on the Internet does
not exist.
Use of Cookies When you visit Imagedb.com website, we place a "cookie" in the hard drive of
your computer. A "cookie" is a small piece of data that a website can store on
your web browser and later retrieve. Cookies allow Imagedb.com to make its
website more useful by storing information about your preferences. For
example, cookies enable this website to recognize the information you have
consented to give us, such as the light boxes you have created and determined
what areas of the website are most of your interest. You can set your browser's
option not to accept cookies, though as a result you may not then be about to
access all of the features of Imagedb.com site.
COMPING LICENSE AGREEMENT This is a legal agreement between you and Imagedb.com Please read carefully this
agreement. By downloading any image from this site you agree to b bound by the
terms and conditions of this agreement. If you do not agree with the terms and
conditions of this agreement do not use or download the images contained in this
site. If you are entering into this agreement on behalf of your employer, this license and
all the restrictions and limitations recited herein apply to your employ as well as
to you as a representative of your employer. All the images included in this site are copyrighted and all rights to these images
are owned by Imagedb.com and its licensors. All rights that are not specifically
granted to you by this agreement are reserved. I Grant of License for Comping Use Only By this Agreement, Imagedb.com grants
you, for a period of 30 days, a personal, non-exclusive and non- transferable right
to use the Images solely for viewing purposes and to create preliminary layouts
and comps. You may make only one copy of the Image into your computer hard
19
drive for the limited purposes of examination and preliminary layouts and comps,
being understood that such copy shall be destroyed after usage. II Unauthorized
Uses By the present agreement, you are not granted the rights to: use the Images
for any advertising, promotional editorial use or any commercial application of the
Images create derivative works, being anything sourced from or referenced from a
pre-existing Image license, sell, publish or distribute any of the Images in whole
or in part place the Images On-line in a downloadable, FTP or other similar format
use the Images in any defamatory, libelous, pornographic, fraudulent, infringing or
tortuous way. Advance written permission is required for use of Images for
sensitive subjects, included, but not limited to, substance abuse, physical or
mental abuse, alcohol, tobacco, AIDS, cancer or other serious physical or mental
ailments or the disparagement of a person or product use the Images or allow the
use of the Images in any way that violates the right to privacy o publicity use the
Images for any other purposes than the ones specifically granted in paragraph 1 ii
Without limiting Imagedb.com Pvt. Ltd's rights on the Images, any unauthorized
use of Images constitutes copyright infringement entitling Imagedb.com to
exercise all rights and remedies under applicable copyright laws and treaties. iii
You agree to indemnify and hold Imagedb.com harmless from any and all claims,
liabilities, damages, costs and expense including lawyer's fees, arising from any
unauthorized use of an Image. III Divisibility & Severability Should any clause of
the present Agreement is found unenforceable, whenever possible this will not
affect any other clause and each will remain in full force and effect. IV Indemnity
You agree to indemnify an hold Imagedb.com harmless from any and all claims,
liabilities, damages, costs and expenses including lawyer's fees, arising from any
unauthorized us of an Image. V Law and Venue This Agreement shall be
interpreted, construed and governed by the laws of India, and all disputes arising
under this agreement shall be submitted to the jurisdiction of the Courts and
Tribunals of the city of Delhi, India. Notwithstanding this, this shall not preclude
Imagedb.com from reserving the right to resolve a dispute in another competent
jurisdiction. ii Should any clause of the present Agreement be found
unenforceable, whenever possible this will not affect any other clause and each
will remain in full force and effect.
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LICENSE AGREEMENT
This is a legal agreement between you and Imagedb.com Please read carefully this
agreement. By downloading any image from this site you agree to b bound by the
terms and conditions of this agreement. If you do not agree with the terms and
conditions of this agreement do not use or download the images contained in this
site. If you are entering into this agreement on behalf of your employer, this license and
all the restrictions and limitations recited herein apply to your employ as well as
to you as a representative of your employer. All the images included in this site are copyrighted and all rights to these images
are owned by Imagedb.com and its licensors. All rights that are not specifically
granted to you by this agreement are reserved.
LICENSING TERMS (End-User License Agreement for RF/RM images) This is a legal agreement between you and Imagedb.com Please read this
agreement carefully. By downloading and/or using any image you agree to be
bound by the terms and conditions of this agreement. If you do not agree with the
terms and conditions of this agreement do not download or use any image
contained in this site. If you are entering into this agreement on behalf of your employer and/or
principal, this license and all the restrictions and limitations recited herein apply
to your employer and/or principal as well as to you as a representative and/or
agent of your employer and/or principal. You hereby further warrant and represent
to Imagedb that you have full and express authority to enter into this agreement on
behalf of your employer and/or principal and that you will n use any image
obtained from Imagedb for the benefit of any other person or entity without
entering into a separate license with Imagedb.
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Government Policies or Taxation aspects
Imagedb.com is committed to protecting your privacy. This privacy
policy tells you about our online collection and use of data. The terms of this
policy apply to all Imagedb.com websites, unless different terms are specified in a
form or contract provided to you online or offline.
By using this site, you understand and agree to the terms of this
policy. This site is owned by Lohia Networks Pvt. Ltd and may be accessed in the
Indi and abroad. For data protection purposes, Imagedb.com is the controller and,
unless otherwise noted, is also the processor of data. Information collect may be
retained, and may be stored, processed, accessed, and used in jurisdictions whose
privacy laws may be different and less protective than those of your home
jurisdiction.
When you visit this site, certain kinds of information, such as the
website that referred you to us, your IP address, browser type and language, and
ace times, may be collected automatically as part of the site's operation. We also
may collect navigational information, including information about the page you
view, the links you click, and other actions taken in connection with the site.
They may combine your visit and navigational information with
personal information that you provide. You may always choose not to provide
personal information, but if you so choose, certain products and services may not
be available to you. Personal information (e.g., your username and password, your
name, your mailing address, email address, and phone number) is collected when
you register. Additional personal information (e.g., your credit ca number and
billing address) is collected to process transactions or to provide you with
products and services.
Imagedb.com collects and uses your personal information to operate
and improve our sites, to process your transactions, to provide customer service, t
perform research and analysis aimed at improving our products, services and
22
technologies, and to display content that is customized to your interests a
preferences.
We also use your personal information to communicate with you. We
may send transaction-related communications such as welcome letters, billing
reminders, and purchase confirmations. We may also send you surveys or
marketing communications to inform you of new products or services or other
information that may be of interest. If you do not wish to receive marketing
communications, you may adjust your "Personal Information Preferences" as
described below or follow the "unsubscribe" instructions included within each
email communication. Please keep in mind that, if you choose not to receive
marketing communications, you will continue to receive transactional or account
communications (e.g., confirmation emails and account balance statements).
Personal information collected by Imagedb.com may be stored and
processed in India or any other country in which Imagedb.com or its affiliates,
subsidiaries, contractors or agents maintain facilities, and by using our sites or
services, you consent to any such transfer of information outside of your country.
If you would like to exercise any of your data protection rights (including the right
to have your personal information deleted), please contact us. We may share your
personal information with service providers who perform services on our behalf.
For example, we may hire other companies to handle the processing of payments,
to provide data storage, to host websites, to fulfill orders and shipments, to assist
in direct marketing, to conduct audits, et Those companies will be permitted to
obtain only the personal information they need to provide the service. They are
required to maintain the confidentiality of the information and are prohibited from
using it for any other purpose.
Information about our customers, including personal information,
may be disclosed as part of any merger, acquisition, or sale of the company and/or
its assets, as well as in the unlikely event of insolvency, bankruptcy, or
receivership, in which personal information would be transferred as one of the
business assets of the company. We will notify you of such an occurrence as
described in the “Changes to This Privacy Policy" section below.
23
If you license copyrighted photographs of the National Basketball
Association, Women's National Basketball Association, National Basketball
Development league or any of their respective affiliates(collectively, the "NBA
Parties"), your personal information may be shared with the NBA Parties, their
affiliated entities and business partners, and used for their commercial activities,
including marketing. Please see the "Personal Information Preferences" section
below for instructions on how you can revoke your consent to have your
information shared with the NBA Parties.
Imagedb.com respects your right to make choices about the use and
disclosure of your personal information. If at any time you decide that you do not
want to receive marketing communications from us, please let us know by
contacting your Account Executive; or sending an email to [email protected] If
you choose not to receive marketing communications, please be advised that you
will continue to receive transactional or communications (e.g., confirmation
emails and account balance statements). Imagedb.com uses "cookie" to enable
you to sign in to our services and to help personalize your online experience. A
cookie is a small text file that is placed on your hard drive. Cookies contain
information, including personal information that can later be read by a web server
in the domain that issued t cookie to you. The information that cookies collect
includes the date and time of your visit, your registration information, and your
navigational and purchase history.
You have the ability to accept or decline cookies. Most browsers
automatically accept cookies, but you can usually modify your browser setting to
cookies. If you choose to decline cookies, you may not be able to sign in or use
other interactive features of our sites and services that depend on cookies. In
addition to cookies, we may use other technologies, including single-pixel gifs
(also known as web beacons) on our websites and in promotional e-ma messages
or newsletters. These tiny electronic images assist us in determining how many
users have visited certain pages or opened messages or newsletters. We do not use
these images to collect personal information.
The security of your personal information is important to us. We
follow generally accepted industry standards to help protect your personal
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information. F instance, when you enter sensitive information (such as a credit
card number) on our registration or order forms, we encrypt that information using
secure socket layer (SSL) technology. No method of transmission over the
internet, or method of electronic storage, is 100% secure. Therefore, while we
strive protect your personal information, we cannot guarantee its absolute security.
If you choose to use our email referral services to tell a friend about
our products or services (including images in your Light box, promotional
campaigns, new websites, job postings, etc.), we will ask you for your friend’s
name and email address. We will use that information to send your friend a one-
time email inviting him or her to visit the site and review the product or service
you have selected. We may use a third-party provider to administer this 24unction
but any such third party provider may only use the information submitted to
facilitate this one-time email. Neither Imagedb.com nor any third-party provide
stores this information after the email is sent.
We may link to websites, including those of our third-party content
providers that have different privacy policies and practices from those disclosed
here. We assume no responsibility for the policies or practices of such linked
sites, and encourage you to become acquainted with them prior to use.
Changes to This Privacy Policy
We reserve the right to change the terms of this privacy policy at any
time. When we make changes, we will revise the “last updated” date at the top of
the policy. If there are material changes to this statement or in how Imagedb.com
will use your personal information, we will notify you by prominently posting a
notice of such changes here or on our home page, or by sending you an email. We
encourage you to review this policy whenever you visit one our sites.
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PRODUCTS OF IMAGEDB:
PRODUCT OVERVIEW
ImageDB provide solutions for a dynamic environment where business and
technology strategies converge. Our approach focuses on new ways of business
combining IT innovation and adoption while also leveraging organization current
IT assets. We work with large global corporations and new generation technology
companies - to build new products or services and to implement prudent business
and technology strategies in today’s dynamic digital environment. ImageDB
provides the best designers from India with US Management support to eliminate
the outsourcing barrier. We use fully hand-drawn clipping paths and masking
techniques for zero tolerance quality results. At ImageDB we have leveraged our
strong technology background coupled with expertise in process management to
manage any organizations critical or non-critical enterprise processes and
applications. We offer low price for Clipping Path and Photoshop Masking service
to eliminate your routine works in Graphic Design and Desktop Publishing.
ImageDB globally provides the best value (High quality at low cost) with flat rate
for well defined complexity levels. ImageDB provides 24/7 and 365 Days services,
due to holiday & time-zone differences between the West and India. We are
providing the Masking service for the last 5 years and the management has the
experience of more than 10 years in the Stock Photo industry with the staff of
more than 100 employees. Till date we masked more than one million images.
Image Processing & Graphics Service
At Imagedb we provide Online Image processing and image
retouching services. We offer Digital image processing techniques which are
generally more versatile, reliable, and accurate. Our competence in providing
processing solutions for digital images (masking, imager-touching, cleaning &
cloning).
Commercial Photography Assignment
26
What is Commercial Assignment? Commercial assignment is an
amalgamation of client's ideas processed with flawless workflow and produced the
reality of life. It can sell something or advertise a movie or place to go, or persuade
others to watch an upcoming to TV show.
FootageDB
Videos actualize by deceiving the eyes, which fail to perceive the individual
frames in motion. But at footagedb we emphasize that each of the different images
concatenated and flowing in a soothing stream catches the complete attention of
the viewer.
Image Key wording Service
We provide solutions for a dynamic environment where business and
technology strategies converge. Our approach focuses on new ways of business
combining IT innovation and adoption while also leveraging an organization's
current IT assets.
At Imagedb we provide Online Image processing and image retouching services.
We offer Digital image processing techniques which are generally more versatile,
reliable, and accurate. Our competence in providing processing solutions for
digital images (masking, imager-touching, cleaning & cloning) emanates from our
vast experience. We have a dedicated team of highly skilled and experienced
professionals serves the image processing requirements of our clients. An in-house
quality testing mechanism assures value addition and delivers highly satisfied &
repeat clients. Videos actualize by deceiving the eyes, which fail to perceive the
individual frames in motion. But at footagedb we emphasize that each of the
different images concatenated and flowing in a soothing stream catches the
complete attention of the viewer. This collection of footages not only portrays the
ideas but also imparts a pleasant and mesmerizing experience of sight and sound.
27
COMPITETORS
The competitors are Images Bazaar, Getty Images, and Photo India etc.
IMAGES BAZAAR:
Images Bazaar, the world’s largest collection of Indian stock photography. The suit
for Copyright Infringement was filed at the District Court, Delhi and is pending
disposal. BIFM infringed on Images Bazaar’s copyrighted photographs and used
them illegally, without permission and without getting the due license and not paying
the requisite license fee for the same. It is alleged by Images Bazaar that BIFM used
several of Images Bazaar’s images without permission, license and without paying
any license fee for the same. BIFM used the said images in various newspaper
advertisements and also on their website. It is pertinent to note that despite being
served with legal notice and civil suit being filed against them, BIFM is in continued
usage of Images Bazaar’s images in their advertisements in newspapers and on their
website. Images Bazaar is committed to fight against infringement and is very active
towards protecting their IP assets so that the owner/artist get their due reward for the
hard work put in their artistic and creative work. Images Bazaar has got valid
licenses for all the photographic images appearing on their website,
www.imagesbazaar.com hence has all the rights required to further license, sell, use,
reproduce and commercially exploit the photographic images featured on the
aforesaid website. It is pertinent to mention herein that none of the photographic
images appearing on the aforesaid website can be used without the prior permission,
authority or license granted by Images Bazaar. Accordingly, any reproduction,
adaptation, communication to the public, issue of copies and/or any other unlicensed
use of the images without paying Images Bazaar the prescribed license fee in respect
of the said images, amounts to infringement of Copyright in the image. Traffic,
Back link, HTM L Validity and Language Information: Our information
show s that the average traffic count f or this website is 43000 unique visitors per
month. There are also 4 back links f rom the other websites to this domain.
28
GETTY IMAGES:
Getty Images has 21 offices worldwide and tailors its products and services
for customers in more than 100 countries. It uses direct and indirect s ales
forces to reach its customers, which include advertising and design agencies,
publishers , corporate communications departments , and film production
companies . Getty offers localized image data and contextual search
capabilities in 6 local languages , and its products are seen by millions of
people each day in news papers , magazines , advertising, film s , books , on
television, and on the web.
Getty Image s, a le a ding creator and distributor o f digital media, is
partne ring with Indaba Music, the music creation site , to help independent
musicians and produce r get their songs feature d in advertisements. Getty
Images M specialize in commercial music licensing, will be regularly tapping
into India bass ’s 600,000-strong co m munity to curate a profess catalog o f
track s that fit the up-to -the -minute need o f Getty Image s’ client base , which
include s all three major broadcast tele network s, le a ding cable television
network s, and to p brands. The first batch o f content source d through this partnership, entitle d “The
Ho t Sound,” asked Indaba’s musician community to
pop songs base d o n several track s that showcase current trending production
styles – including LMFAO’s “Party Rock Anthem ,” feature dina Kia
commercial, as well a s Jennifer Lope z featuring Pit bulls “On the Flo o r” and
David Guetta featuring Flo Rida & “Where The m Girls At.” Getty Images
Music will add the resulting track s to its data base and shop the m to clients
seeking muss advertisements, TV shows, film s, we b content, and o the r sync
placements. Mo re opportunities will be launching so o n.“Music ha s always
be e n important to the adve rtising industry, but no w it is absolutely essential
that add campaigns feature gets stuck in your he a d and form s a strong
association with the pro duct in the viewer’s mind, said Vince Bannon, Vice P
re side Entertainment Partnerships for Getty Images. The addition o f Indaba
29
content to Getty Image s’ music offering will enable outraces the finest and
most comprehensive music from o ne platform. Getty Images is com mitted to
protecting your privacy. This privacy policy tells you about our online collection
and us e of data. The term s of this policy apply to all Getty Images websites,
unless different term s are specified in a form or contract provided to you online
or offline. By using this site, you understand and agree to the term s of this policy.
This site is owned by Getty Images and may be accessed in the United States and
abroad. For data protection purpos es , Getty Images is the controller and, unless
otherwise noted, is also the process or of data. Information collected may be
retained, and may be stored, processed, accessed, and used injuries dictions whose
privacy laws may be different and les s protective than those of your home juries
diction. When you visit this site, certain kinds of information, such as the website
that referred you to us , your IP address , browser type and language, and access
times , may be collected automatically as part of the site's operation. We also m ay
collect navigational information, including information about the pages you view,
the links you click, and other actions taken in connection with the site.
We m ay combine your visit and navigational information with personal
information that you provide. You m ay always choose not to provide personal
information, but if you s o choose, certain products and services may not be
available to you. Personal information (e.g., your username and pas s word, your
name, your m ailing address, email address, and phone number) is collected when
you register. Additional personal information (e.g., your credit card number and
billing address) is collected to process trans actions or to provide you with
products and services .
30
PHOTO INDIA:
India's Leading Stock Photo Agency Specializing in Assignments,
Food & Wine Photographry and Production Services - PhotoIndia.com is
a leading photo agency involved in creating and distributing visually
compelling content to publishers, advertising agencies, design bureaus,
manufacturing units, non-profits, the hospitality industry and a host of
other private and governmental organizations. We offer a network of more
than 150 established photographers across the country covering every
style and department of photography. Our assignment photographers will
shoot anywhere and anytime, from conception to completion, and will
deliver quality on time and with budget. PhotoIndia.com is a leading photo
agency involved in creating and distributing visually compelling content to
publishers , advertising agencies , design bureaus , manufacturing units , non-
profits , the hospitality industry and a host of other private and governmental
organizations . We offer a network of more than 150 established
photographers across the country covering every style and department of
photography. Our assignments.
31
Marketing Strategy Of ImageDB
Digital marketing:
1. Web Banners (300 X 90 pixels on afaqs, Specyboy, betterphotography, MD
blog, etc)
2. E-mail marketing (Benchmark e-mailer, Bulk mailing)
3. SMS marketing ( SMSware, other Free SMS service, way2sms etc)
4. Blogging (invite freelancer content writer, photographers, People interested
in Stock Photo)
5. Social Media Marketing (Via FB, Twitter, Digg, Del.ici.ous, G+, Linkedin,
Flicker etc)
6. Online advertising (via Google Adwords, Facebook PPC, Twitter
advertising, flickr ad etc)
Print Media
1. Publicity materials (Calendars, Gifts items, Albums, Books, Leaflets etc)
2. News papers (regular updates of events, create a Buzz in the industry)
3. Magazines (Article on photography related, Service related)
Outdoor Advertising
1. Professional Hoardings and Banners in all the metros.
32
QUESTIONIER:
Imagedb is based on internet marketing. As per internet marketing I
made questionier.The questioniers are :
1. How do you get to know about Imagedb?
General newspapers or magazines .................................................. �
Specialist magazines ....................................................................... �
Direct mail ....................................................................................... �
In my local outlet ............................................................................. �
From friends or colleagues .............................................................. �
From sales reps ................................................................................ �
From special exhibitions or seminars .............................................. �
2. Which social network you prefer for business information:
Facebook ......................................................................................... �
Orkut ................................................................................................ �
Twitter ............................................................................................. �
Linkedin ........................................................................................... �
Digg ................................................................................................. �
33
3. How would you like to know about our future products?
e-mail alerts ..................................................................................... �
Mobile SMS .................................................................................... �
Phone call ........................................................................................ �
Sales Representative ...................................................................... �
4. Preferred mode of payment:
Online .............................................................................................. �
Cheque ............................................................................................. �
Demand Draft .................................................................................. �
Cash payment .................................................................................. �
34
5. How would you like to share your views?
Through Social networks ................................................................ �
Blogging .......................................................................................... �
E-mail .............................................................................................. �
Letter ............................................................................................... �
6. Demand of images and videos:
Constant throughout the year .......................................................... �
High during festivals ....................................................................... �
7. Type of categories for your business:
Royalty free ..................................................................................... �
Right Managed ................................................................................ �
Editorial ........................................................................................... �
8. Type collection you prefer:
Uniquely India ............................................................................... �
Exotica ............................................................................................. �
Sasty Photo ...................................................................................... �
35
9. Your preference communication with us:
Via e-mail ........................................................................................ �
Via help desk ................................................................................... �
In person .......................................................................................... �
10. How up-to-date is the content on our website?
Extremely up-to-date ....................................................................... �
Very up-to-date................................................................................ �
Moderately up-to-date ..................................................................... �
Slightly up-to-date………………………………………………..�
36
Contacts of advertising agencies
Company
Head
city
Phone no.
Web site
AB & M Communivation
Pvt Ltd.
Abhijit
Basu,
Managing
Director
Gurgaon
Tel: 0124 - 4522300
Email: [email protected]
www.abm.co.in
AJASTRA MEDIA PVT
LTD
Ishan
Sharma,
Director
Noida
+91-9999222351 ,
9953595526
www.ajastra.com
ALAKNANDA
ADVERTISING PVT LTD
Sriram
Gopal,
Director
New
Delhi
011 – 26386831/32,
26383727/29
www.alaknandaindia.com
BRAND BUILDERS
Prakhar
Agrawal,
Director
New
Delhi
+91-
9810089835
www.brandbuilders.in
BUSINESS MOVERS
Manmeet
Singh,
Chief
Executive
Officer
New
Delhi
+91-011 -
41721239
www.businessmovers.org
CHANDEL
ADVERTISING PVT LTD
Renu
Singh
Chandel
New
Delhi
91-11-45585141/50
www.chandelads.com
CHIRANJN
ADVERTISING
CRYSTAL
Ranjan
Khanna,
Chief
Executive
New
Delhi
+91-11-
26445097
NA
CRYSTAL HUES LTD M. L.
Sudheen,
New
Delhi
+91-11-30881595 -
98, 41377561
[email protected] www.crystalhues.com
37
President
CURRENT
ADVERTISING PVT LTD
M. L.
Aggarwal,
Chairman
New
Delhi
+91-11-
23678165 ,
27534319
NA
DEEP PURPLE
Tarun Jain,
CEO
New
Delhi
+91-9818181001 ,
8750134141
www.depurple.com
DEZINOGRAPHIST.COM
Harpreet
Singh,
Director
New
Delhi
+91-11-
45534085
www.dezinographist.com
EG COMMUNICATIONS
PVT LTD
P. K.
Gupta,
CEO
New
Delhi
+91-11-
23315044 ,
23314967
NA
ELEPHANT
Anjan Roy,
Director
New
Delhi
+91-11-
46509422
www.elephantdesign.com
EMINENZ
Nitin
Mittal,
Founder
New
Delhi
+91-
9818784990
www.eminenzmedia.com
FACTS N FICTION
Shiva Rana
, Managing
Director
New
Delhi
+91-11-6510 3710
www.factsnfiction.com
FUSIONAD
Ahmad
Hussain /
Sanjay
Rajora
New
Delhi
+91-11-4134
5541 , 4619 0941
www.fusionad.net
38
GLAZE ADS
Tarun
Nanda,
Chief
Executive
Officer
New
Delhi
+91-11-2572
0267 , +91-
11-2586 0058
www.glazeads.com
IDEA POTLI
Moon
Agarwal,
Founder &
Creative
Head - Art
/ Copy
New
Delhi
+91-11-
46604959
www.ideapotli.com
IDEN ADVERTISING
Ashyma
Paul
New
Delhi
+91-11-
26932949
NA
ISHTIHAAR
Rajinder
Arora,
CEO
New
Delhi
+91-11-
23733100 ,
23766200
www.ishtihaar.com
K'S ADVTG. & MKTG
K.K.
Malhotra,
Proprietor
New
Delhi
+91-11-2332
7745 , +91-
11-2332 8242
NA
NA
KORE MEDIA
SERVICES
Tarun
Choudhary,
Proprietor
New
Delhi
97820119851
www.koremedia.in
MAGIC MUSHROOM
Candy
Singh,
Ceative
Director
Gurgaon
244287065
magicmushroom.co.in
MCCANN ERICKSON
(INDIA) LTD
Prasoon
Joshi,
Chairman
New
Delhi
+91-11-
41913397
www.mccann.com
39
1. How do you get to know about
Imagedb?
General newspapers
or magazines
Specialist
magazines
Direct
In my local
outlet
From
friends or
colleagues
From
sales
reps
From special
exhibitions or
seminars
9 4 14 2 4 7 3
Graph No. 1
40
2.Which social network you prefer for business information
Facebook Orkut Twitter Linkedin Digg
21 5 3 19 13
Graph No. 2
41
3. How would you like to know about our future products?
e-mail alerts Mobile SMS Phone call Sales Representative
17 3 12 5
Graph No. 3
42
4. Preferred mode of payment
Online Cheque Demand Draft
Cash
payment
17 8 7 2
Graph No.4
43
5. How would you like to share your views
Through Social networks Blogging E-mail Letter
19 14 23 8
Graph No.5
44
6.Demand of images and videos
Constant throughout the year High during festivals
18 23
Graph No.6
45
7.Type of categories for your business
Royalty free Right Managed Editorial
24 11 7
Graph No.7
46
8.Type collection you
prefer
Uniquely India Exotica
Sasty
Photo
19 17 23
Graph No.8
47
9.Your preference communication with us
Via e-mail In person Via help desk
23 11 18
Graph No.9
48
10. How up-to-date is the content on our website?
Extremely up-to-date Very up-to-date Moderately up-to-date
Slightly up-to-
date
8 14 18 5
Graph No.10
49
JOB ASSIGNED/ TITLE
To survey stock photography advertising agencies.
KEY RESPONSIBILITIES
Talk to the photography add agencies and feedback from them how imagedb’s
photos.
50
DETAILS OF WORK:
I learned about digital marketing. How photography industry make you
rich? In short, digital marketing is all about selling of photograph. Like other
company Samsung, Titan, Maruti etc, they do not have photography studio and
they do not work on it. But when they need to give some advertisement on news
paper or television they need photos or videos as they require as per their
advertisement. Then they give this type of company to take the photos. And also
Imagedb took photos and posted on their own website, if any other company need
photos from their website they can purchase photos from here.
Now a days this type of industries do marketing on the social networking
sites like Facebook, Twitter etc. Because this is a FMCG product and by internet
it will sperdout very fast rather than the old traditional marketing. And I also study
marketing strategy of Imagedb and I try to conclude how much I understand from
their business. Some of the conclusions are:
“In today's world web 2.0 technoogy is really gaining prominance,
therefore it is imparative that particularly social networks be used in their fullest
for better marketing. In this context though every social networking site seems to
have been in some use it is the facebook , Linkedin and Digg are the major
preferred sites. Imagedb has to make use of these sites more, As the most
preferred mode is e-mail alerts the present strategy to conitnue is correct. And
may be followed in the manner already being in use, Royality free images are
more in demand. So it would be prferable if collection and variety in this segment
be increased further along with keeping the other two categories in their usual
level.”
51
CONCLUSION
The following conclusions have been arrived after analyzing the
responses to the questioner obtained from different participants:
1. Imagedb needs better presence in News paper and general magazines. As direct e-
mail is most preferred, it will be wise to focus on communicating to our customers
via e-mail. And for that dedicated executives may be appointed. As far as the
other modes are concerned they be continued with present resource and manner.
(As per graph No.1, Page No.40).
2. In today's world web 2.0 technoogy is really gaining prominance, therefore it is
imparative that particularly social networks be used in their fullest for better
marketing. In this context though every social networking site seems to have been
in some use it is the facebook , Linkedin and Digg are the major preferred sites.
Imagedb has to make use of these sites more vigorously. (As per graph No. 2,Page
No.41)
3. As the most preferred mode is e-mail alerts the present strategy to conitnue is
correct. And may be followed in the manner already being in use. (As per graph
No.3, Page No.42)
4. 1. From the above it is apparent that customer are more comfortable with online
transactions for their products. So it is highly important that online mode of
selectopn of images and payment be persued and developed rigorously. (As per
graph No. 4, Page No.43)
5. Social netwoking sites and blogging needs to worked upon more. Further their
usage can also help in serach engine optimization to help customer reach imagedb
website.(As per graph No.5, Page No.44)
52
6. 1. As the graph depicts the demand of images is more or less constant and have
slight rise during the festive seasons, it would be good to keep on augmenting all
types of images with some enhanced focus during the festive seasons.(As per graph
No.6, Page No.45)
7. Royality free images are more in demand. So it would be preferable if collection
and variety in this segment be increased further along with keeping the other two
categories in their usual level.(As per graph No.7, Page No.46)
8. Again this graph pertaining to question number 8 sasty photo category is in
demand. So the present focus in of imgedb to augment this section is to be
continued.(As per graph No. 8, , Page No.47)
9. This graph depicts that communication via e-mail is more preerred by customers
than sales person visit. This avenue needs to be explored further.(As per graph
No.9, Page No.48)
10. This graph is pointing towards the requirement of further improvement in the
content of Imagedb website.(As per graph No. 10, Page No.49)
53
BIBLIOGRAPHY
54
BOOKS
• MARKETING MANAGEMENT BY PHILIP KOTLAR
• BUSINESS STATISTICS BY LEVIN
• BUSINESS STATISTICS BY GUPTA AND MP GUPTA
• ADVERTISEMENT AND SALES PROMOTION BY Dr. S.L
GUPTA AND V.V. RATNA
55
REFERANCES
• www.imagedb.com
• www.afaqs.com
• www.tomhcanderson.com
• http://www.marketresearch.com
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