Final Submitted Project in Coke

8/8/2019 Final Submitted Project in Coke

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3- Ranking of t h e prod u cts as par t h eir req u ire m ent of sales pro m otionaccording to distr u b u tors .

0

1

2

3

4

5

6

7

T s ca- la S rite Li ca Fa ta aaza


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4- W h ich m arketing activity can increase sales

16%

40%

44%

Marketing Activities

Personal Selling

RED(RightExecution Dealing)

Advertising


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5- Do local produ

cts affect th

e sales of C

oca-C

ola according todistrib u tors?

0

2

4

6

8

10

12

14

16

YES NO CAN'T SAY


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So m e q u estions t h at I asked to t h e p u blic and t h eir responses :-

1. Th e %age of age gro u p t h at prefer soft drinks-

30%

43%

15%

12%

Percentage Age Group

10-20 yrs 21-30 yrs 31-40 yrs Above 40


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2- Ranking of t h e prod u cts preferred by general p u blic

ThumsUp28%

Coca-Cola

9%Sprite15%

Limca12%

Fanta16%

Maaza20%

Preference Of General Public


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3- Ranking of t h e para m eters given by p u blic

0

5

10

15

20

25

Taste Quality Brand Price

25

22

18

20


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4- Are t h e prod u cts of C oca C ola over priced?

56%28%

16%

Public Opnion

YES

NO

CAN'T SAY


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5- Do advertise m ent increase sales?

71%

27%

2%

YES

NO

CAN'T SAY


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SOCIAL RESPONSI B ILITY

Environ m ental Policy O f C oca- C ola:

We believe that the only way to effectively run an environmental managementsystem is to involve the entire organization - our commitment to preserve and

protect infuses every level.

Our commitment to the environment extends beyond mere compliance; in theabsence of specific regulatory requirements, we still operate in an environmentallyfriendly manner in accordance with The Coca-Cola Company standards.

St. Agnes College (Mangalore University) Wins The First Jimmy & RosalynnCarter Partnership Award In India Former US President Jimmy Carter and his wifeRosalynn presented the Jimmy and Rosalynn Carter Partnership Award for Campus-Community Collaboration to St. Agnes College (Mangalore University)for their exemplary work in the field of 'Watershed Management & Development'.


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CONCLUSION :-

This project has given me the valuable experience and the practical knowledge.

This project is on SWOT (Strengths , Weaknesses , Opportunities And Threats)

analysis. As a conclusion I can say that Coca- Cola is a very big and extremely

strong company but it also have to face strong competition and other factors are

also there which can affect negatively on the company and affect its profit. These

factors are explained in this project thoroughly under the topic named Risk

Factors . Coca Cola relies on its employees and its strength lies in its

employees.


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B I B LIOGRAPHY :-

Websiteswww. google .com

www. coca-colaindia .com

www. thecoca-colacompany .com

Final Submitted Project in Coke

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