Final Social Media Engagement Report for #CannesLions
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Transcript of Final Social Media Engagement Report for #CannesLions
The Latest Social Media Trends from Cannes Lions 2014 – Friday 20th June – Saturday 21st JuneFriday 20th June (1am CET) – Saturday 21st June 2014 (between 11.59pm CET)
Friday & Saturday buzz: Key findings
• The closing days of the festival generated just under 29,500 conversations (almost 16,000 on Friday and over 13,500 on Saturday)
• Bono’s presence was a significant factor in the chatter, with his appearance on stage generating over 2,300 mentions when he was awarded the inaugural Cannes Lionheart Award on behalf of his AIDS organisation (RED). RED also benefitted from this success, rising to become the 2 second most mentioned brand after Ogilvy with over 1,165 mentions
• The other big talking point from the closing days was a debate between WPP, Twitter and Viacom, which explored everything from e-commerce strategy to native advertising, and drove 2,100 social conversations
• #OgilvyCannes continued its prolific social presence, appearing in over 5,500 mentions across Friday and Saturday
Cannes Lions 2014: Volume 20.06.14 (1am CET) – 21.06.14 (11.59pm CET)
The closing days of Cannes Lions saw 29,468 conversations, with 15,943 taking place on Friday and 13,525 on the closing Saturday.
A debate involving Viacom’s Phillipe Dauman, Twitter’s Dick Costolo and Sir Martin Sorrell sparked the most conversations, as the trio discussed everything from e-commerce to the future of mobile advertising and social.
Bono’s appearance on Saturday also caused a stir with a peak of over 1,400 conversations that evening.
Top Brands (by mentions) at Cannes Lions 2014: 20.06.14 (1am CET) – 21.06.14 (11.59pm CET)
The final two days of the festival saw Ogilvy’s brand domination continue, accumulating almost 5,000 mentions across Friday and Saturday.
Elsewhere, WPP generated substantial chatter alongside Twitter and WPP as the three companies joined on stage to discuss a range of topics including native advertising and the shift toward data-driven programmatic systems. Similarly, RED was fired to over 1,100 mentions as its founder Bono discussed the progress of the organisation.
There was also a rise in the brand stakes for Harvey Nichols after its Christmas ad campaign picked up a Grand Prix for Adam & Eve. The retailer clocked 180 online conversations.
Viacom
Harvey Nichols
0 1,000 2,000 3,000 4,000 5,000 6,000
557
1169
741
4963
274
1146
180
count
Top buzz words (by mention) at Cannes Lions 2014: 20.06.14 (1am CET) – 21.06.14 (11.59pm CET)
Buzz on Friday and Saturday continued to focus around ‘creativity’ and ‘advertising’, which generated over 2,000 and 1,800 conversations respectively. ‘Design’ proved a major talking point on Saturday as Apple’s SVP of design, Jon Ive, took to the stage alongside Bono. Of the buzzword’s 753 appearances, 582 came on Saturday.
Buzz words
Buzz wordsBuzz words
Buzz words
11%
30%
33%
8%
4%
12%
2%
Buzz words
MobileAdvertisingCreativityTVWomenDesignShort-form
Most Mentioned Celebrities at Cannes Lions 2014: 20.06.14 (1am CET) – 21.06.14 (11.59pm CET)
Bono’s attendance at Cannes Lions on Saturday sparked significant chatter as the star was recognised with the inaugural Cannes Lionheart Award on behalf of his AIDS organisation (RED). The award acknowledged the way in which Bono used his celebrity to create a global brand to “achieve greater good for humankind”.
Bono’s co-presenter, Jon Ive of Apple, generated 1,200 mentions on a day when A-listers (Bono aside) took a backseat to some of the advertising industry’s big hitters. Another shining example of this was the hype around Sir Martin Sorrell’s presence. The CEO of WPP jumped up to third place, ahead of Kim Kardashian, in the celebrity charts, featuring in just under 830 social conversations.
Celebrity mentions
Jon Ive Dick Costolo Bono Sir Martin Sorrell Kim Kardashian Kany West0
500
1000
1500
2000
2500
1200
289
2328
829643
353
Top Hashtags at Cannes Lions 2014: 20.06.14 (1am CET) – 21.06.14 (11.59pm CET)
The official #CannesLions hashtag featured 24,130 times over the final two days of the festival. This averaged 12,065 per day, a drop of 33% from Thursday as the event continued to wind down.
Unofficial hashtags were dominated by those on stage, as #Bono was used 656 times, and #JonIve proved even more popular with 746 mentions. #RED, a major topic of discussion between the two, appeared in 104 online conversations on Saturday.
As with earlier in the week, #OgilvyCannes continued to lead the way overall, featuring in over 5,695 conversations
Hashtags
Top hashtags
Unofficial Hashtags Unofficial hashtags
Unofficial hashtags
Hashtags
4%8%
8%
73%
8%
Hashtags
#brightfuture
#france
#monks
#OgilvyCannes
#backineurope