Research HighlightsCase Studies & Possible Outcome Storyboard

Jennifer W. ShepardProfessor JR GuilfoyleDirected ResearchFall 2011

Problem = Lack of Community in Work Environment

Solution = Jellyhttp://workatjelly.com/

Provides Meet-ups so that people can work together and collaborate

• Jelly is a “casual working event.” It is a website that aims to bring people together in a home, coffee shop, or office to work for the day. Jelly provides chairs, sofas, wireless internet, and interesting people to talk to or collaborate with. It provides a perfect outlet for those who are freelancing

• Many designers and developers have joined, also product designers, photographers, writers, etc.

• People come to Jelly for “fresh ideas and a change of pace... no matter what you do or what you create, you’re welcome to come to Jelly and share your talent and learn from others.”

Work Groups

Problem =How to advocate for women

How to advocate for female artists

How to manage a collective

Solution=Guerilla Girls Broadbandhttp://ggbb.org/

Guerilla Girls & Guerilla Girls Broadband: Inside Story “Art Journal Summer 2011- p 89-101

This article was written by one of the founding members of the Guerilla Girls Broadband and describes the advent of the formation of the Guerilla Girls and how the group eventually broke off into sects due to internal power struggles. It talks about the politics of running a collective, GGBB’s transition into advocacy involving politics outside of the feminist realm and goes on to discuss their transi-tion into a less exclusive group.

Advocacy Groups/Collectives

Problem: The Rising Cost of College Education

InefficacyofCollegeProgramsin Preparing Students for Job Market

Solution = Skillsharehttp://www.skillshare.com/

Community Based Initiative in Which Members Meet up and Teach Each other

Education Groups

Skillshare is a group that organizes classes taught by people within the community and organizes meet-ups for classes.

“Neighborhoods, communities and cities are really the world’s greatest universities. Our platform helps make the exchange of knowledge easy, enriching, & fun.”

Economic Model

Problem = Slowing World Economy Limited Resources

Solution = Plentitudehttp://www.julietschor.com/

Plentitude is an economic model that suggests that we change our perceptions toward work, money, materialism, etc.

Design/Art Publication

Problem = sharing new cutting edge art with public

questioning traditional design/art categories

reporting on local emerging trends

Solution = Hyperallergichttp://hyperallergic.com/

Hyperallergic is an online arts journal that covers local galleries, emerging artists and fashion/design trends.

comment by purveyor of magazine in which the subject in question is Fashion Art, and the question posed is “What is Art?” Purveyor argues that it is a mission of the magazine to explore these kinds of questions.

Design/Art Publication

Problem = sharing new design/art with public

circumventing gallery system and/or traditional cultural publications

Solution = Line http://line-ajournal.com/

Line is an online journal that showcases cutting edge art and design projects. It is unique in that it does not distinguish between most forms of cultural expression, it merely reports.

Design Advocacy/Educational Model

Problem = engaging communities through design

educating designers to create sustainable projects that engage communities

Solution = Firebelly Design http://firebellydesign.com/

Firebelly Design’s Firebelly University seeks to unite students with real world clients. It is “a new entrepreneurial incubator program, teaching people with a social awareness and pas-sion for design to make a more just society.” In one project, students collaborated with BeyondMedia, a company that created a public video installation and companion website called Women and Prison: A Site for Resistance. “While the exhibit and site successfully engaged viewers outside prisons, Beyondmedia wanted to reconnect with the women inside by giving them a voice through the tangible media of a print.” So they collaborated to create zine which was written using the stories of the women inside and distributed among them.

Design Advocacy

Problem = advocating for women who have been incarcerated

engaging the public to educate about incarceration of women

Solution = Women and Prison: A Site for Resistancehttp://womenandprison.org/

BeyongMedia created a website to facilitate interaction between the under-represented group

Design Advocacy

Problem = exposing issues about the environment visually archiving the waste of an individual

family to promote awareness

Solution = Squanderlesshttp://squanderless.com/

Squanderless is a project by professor, artist and designer Jean Brennan. She catalogued and documented the domestic waste of her family of four for a period of time. The project culminated in an exhibition, which invited viewers to participate by submitting their own drawings and statements about the item they throw away the most frequently.

examples of entries by exhibition goers

project website

Design Advocacy

Problem = circumventing the gallery system

offering exposure for emerging artists

exposing art to the public

changing the urban landscape

using design to communicate about art

Solution = ArtBridgehttp://art-bridge.org/

ArtBridge is a group that creates public installations ofemerging artists’ works. “ArtBridge seeks to enhance the urban experience by transforming overhead con-struction scaffolding into temporary art installations... Using proprietary vinyl material, ArtBridge installs large-scale works by emerging artists directly onto the scaffold’s panel surfaces, taking art out of galleries and into the public realm.” Artbridge was founded by artist and designer, Rodney Durso. Rodney uses his design skills to showcase emerging artists and to bring art to the public in a new and innovative way.

installation views of Artbridge projects

Education

problem= applying art to industry

merging art and design education

merging art and life

Solution= The Bauhaus School of Art and Design

article 1=Ellert, JoAnn C. “The Bauhaus and Black Mountain College.” Penn State University Press 24.3

(1972): 144-152. Print.

abstract=This article discusses the relationship between the Bauhaus and Black Mountain College and the continuation of teaching ideologies in the later. The article discusses the contributions of Joseph and Anni Albers, Black Mountain College founder, John Andrew Rice, and the theories and methodologies of Walter Gropius, founder of the Bauhaus. The article discusses the fact that Gropius sought to “[em-phasize] the pragmatic, life-oriented approach to education espoused by John Dewey, a philosopher who believed that“in every human being there exists latent artistic powers which need only to be awakened.”

Speaking of the Bauhaus, Ellert goes on to say that the Bauhaus “was a practical educational establishment with a strong bias toward manual training (145).” The article goes onto discuss Josef Albers contribution to the Bauhaus stating that he taught the Bauhaus’ preliminary design course which involved the creation of physical 3-dimensional forms to give the students an opportunity to learn about the materials and the relationships of the materials. This coursework was designed to spark the students imaginative and creative faculties. The article also discusses the fact that the Bauhaus operated in the “craftsman tradition” and emphasized stringent planning for each project. The Bauhaus also “stressed the inter-relationship between art and life and art and craft”(149). Workshops encouraged students to learn trades such as cabinetry, weaving and more.

Advocacy, Branding, Cross Disciplinary Collaboration

problem = advocating for a consumer base

advocating for women

maintainingandreflectingan established brand

creating corporate identity through crowdsourcing

solution = Glamour Reel Moments http://www.glamalert.com/reelmoments-2011/

Glamour Reel Moments is a collaboration between read-ers, celebrities and Glamour Magazine. The project utilizes stories submitted by readers as the basis for short films that are posted to the website. The movies each illustrate a story inspired by a reader, that addresses a women’s issue or something related. The first story, “A Proper Send-Off” is about a woman diagnosed with breast cancer. The second movie, “Kalien” is about autism, and the third movie, “Free Hugs” is about the emotional toll of a bad break-up. Glamour states that the project is intended to allow more women a hand at directing, while illustrating real life stories and overall “empowering” women.

Design Advocacy/Fine ArtProblem= creating community through collaboration

representing the nature of a community

crossing design/art boundaries

circumventing the gallery system

Solution= The Brooklyn Love Exchangehttp://brooklynloveexchange.blogspot.com/

The Brooklyn Love Exchange is a project by artist, textiles designer and educator, Iviva Olenick. During this project, Olenick collected stories and accounts from Brooklynites for an entire year. She embroidered their stories into a non-linear book or “blog” as she often refers to her work, illustrating the stories through the use of embroidered type. She also created a map of the borough uses direct quotes from each of the participants. The project culminated in an exhibition at the Muriel Guipen Gallery in Carol Gardens Brooklyn and continues to live on

poster submissions

solution = Occuprinthttp://occuprint.org/

problem = advocating for the 99%

raising awareness about social inequities

inciting massive infrastructure and political change

engaging social discourse

Design Advocacy

Occuprint is an online, ongoing, participatory open call forpeople to contribute design posters advocating for the Occupy Wall Street movement and all of the values that it embodies. It serves as a forum for designers to share theirtake on the movement and what it means to them. It is a non-profit space that does not seek to profit from any of the submissions, but merely to offer a voice for those who wish to express themselves.

Hit Record is an open collaborative production company created by actor Joseph Gordon Levitt. The goal of the project is to initiate participation between multiple collaborators from multiple backgrounds on various projects. Proposals are generated by all members. The group does projects that range from films, books and also performances, which feature live improvisation. Overall, Levitt states that the collaboration is of interest to him, because it breaks down social barriers by allow-ing him to collaborate with talented individuals that are outside of his normal circle, i.e. Hollywood. Collabora-tors can upload resources, which other contributors are encouraged to “remix.” Collaborators enjoy the benefits of actually being paid for their efforts in the event that the project generates revenue. Writers, artists, actors, and the like are invited to participate.

solution = HitRecord http://www.hitrecord.org/

problem = breaking disciplinary and social boundaries

creating a platform & network to facilitate cross disciplinary collaboration

Cross Disciplinary Creative Collaboration

left and below: shots from the website. It asks you questions to determine your personal taste in artwork, and then makes recom- mendations for events based on your responses.

“Pacific Standard Time is an unprecedented collaboration of cultural institutions across Southern California coming together to celebrate the birth of the L.A. art scene. Begin-ning October 2011, over 60 cultural institutions will make their contributions to this region-wide initiative encompass-ing every major L.A. art movement from 1945 to 1980. Celebrate the era that continues to inspire the world.”

The website documents event and lecture times and offers an interactive feature that allows the user to save events such as gallery openings in a chache for reference. It alsooffers additional information, videosand other learning tools.

Pacific Standard Time http://www.pacificstandardtime.org

problem = bringing art to a wider audience

celebrating the culture of a location

bridging the gap between different disciplines to promote understanding

and appreciation

Education,Cross Disciplinary Collaboration

right: still from a video where Anthony Kiedis (musician) and Ed Ruscha (visual artist) discuss differences and similarities in their art forms. http://youtu.be/9VrDEtpQGMs

Additional Inspiration

AnselmKiefer

combining image and language to create visual metaphor

Anselm Kiefer, Antwerp City Museums, Exhibition Publication 10/23/2010-1/23/11Text by Christien Deblaere

“Anselm Kiefer was born in Donaueschingen in 1945. After studying law, literature and linguistics at the University of Freiburg, he was undecided between a career in writing and the visual arts. It was Joseph Beuys, whom he met at the Dusseldorf Art Academy, who suggested he should combine the two modes of expression. Kiefer’s oeuvre is a Gesamtk unstwerk of word and image, a poetic and epic total experience. He is, first and foremost, a teller of stories. Writing plays an important role in his work. He often integrates leaden books into his creations.”

Ed Ruscha uses language and visual tropes in a way that crosses disciplinary boundaries of art and design. Also utilizes commercialproduction techniques such as silkscreen and off-set printing.

graphic music notation

Possible Outcome Storyboard