Final Report on -312

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1 Jamuna Bank Limited your partner forgrowth

A reportOn

Corporate Social Responsibility

of

Jamuna Bank Limited


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A Report on CSR of Jamuna Bank Ltd.

Course Name:Business and Society

Course code: 312

Submitted to:Dr. Md. Morshed Hasan Khan

Associate Professor

Department of MarketingUniversity of Dhaka

Submitted by:

Abyssinian MerchantsBBA, 16th batch, sec-BDepartment of Marketing

University of Dhaka


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Date of submission:April 26, 2012

Abyssinian Merchants

Group Profile:

Serial Name Roll

01 Tahsib Ahmed 08

02 Md. Roman Al Mamon 60

03 Shaikh Md. Rasel 82

04 Shuvashish Dey 102

05 Md. Mokaram Hossin 134

06 Hasan Mahmud 142

07 Md. Asaduzzaman 162

08 Md. Murshedul Alam 172


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Md. Morshed Hasan Khan

Associate Professor

Department of Marketing

University of Dhaka

Dear Sir,

Subject: Submission of a report.

With due regards we state that we are very thankful to you as you assigned usthis report on Corporate social responsibility . It is a great opportunity for us

to acquire theoretical and practical knowledge about Business and Society. We

have tried our best to gather what we believe to be the most complete

information available. Your kind acceptance and any type of appreciation would

surely inspire us. We would always be available and ready to explain further any

of the contexts whenever asked.

Sincerely yours,Members of theAbyssinian Merchants


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Acknowledgements

Any comprehensive work such as report making owe credit to multitude of

people. Certainly, we should acknowledge the contributions of the pioneers in

the field of management, especially those whose teachings have become a part of

our thinking.

First we commit ourselves grateful to almighty Allah who gives us power and

knowledge to complete the report. Then we acknowledge our honorable course

teacherMd. Morshed Hasan Khan;who has opened the door of knowledge in

front of us. Through the whole semester he has broaden our outlook in Insurance

and related sector.

Next we acknowledge the Writer of the book who has helped a lot by writing a

core book on Business and Society.

-Keith Davis

Jone W Newstrom, PH.D

-Post, Lawrence & Weber


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Without the direct and indirect support of these dear people this report would not

exist.

Contents:

No: Chapter Name Pages

1 Introducing CSR 14-15

2 Philosophy about CSR 16-19

3 Arguments for and against CSR 20-23

4CSR Practices in Bangladesh 24-27

5 Overview of JBL 28-34

6 Mission, Vision and Values 35

7 CSR in JBL 36

8 CSR trend of JBL 37-38


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9 Recommendation 39-42

EXECUTIVE SUMMARY

In our report, we have discussed basically with CSR activities of Jamuna

Bank Ltd. Corporate Social Responsibility (CSR) is understood to

be the way firms integrate social, environmental and economic

concerns into their values, culture, decision making, strategy

and operations in a transparent and accountable manner, and

thereby establish better practices within the firm, create wealth


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and improve society.CSR means that a corporation should beheld accountable for any of its action that affects people, their

communities, and their environment. It implies that negative

business on people and society should be acknowledged and

corrected if at all possible.A business has many responsibilities:

Economic, legal and social. Social responsibility requires

companies to balance the benefits to be gain against the costs

of achieving those benefits.

Introduction

As we are the student of department of Marketing, Corporate Social

Responsibility (CSR) is understood to be the way firms integrate social,

environmental and economic concerns into their values, culture, decision

making, strategy and operations in a transparent and accountable manner, and

thereby establish better practices within the firm, create wealth and improve

society.


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Origin:

As a marketing student it is necessary to know different tactics and policies

available to handle different CSR activities in an organization. Our Business and

Society course teacher Mr. Morshed Hasan Khan assigned us to organize a

presentation program and prepare a full report on this topic. Our teacher thought

that it would be very helpful for us to know the terms of Business and society

very deeply. Group presentation also would be helpful to know

CSR.Presentation also will affect our efficiency in our future job which will

make us a good executive and a handsome entrepreneur.The nature and scope ofcorporate social responsibility has changed over time. The concept of CSR is a

relatively new onethe phrase has only been in wide use since the 1960s. But,

while the economic, legal, ethical, and discretionary expectations placed on

organizations may differ, it is probably accurate to say that all societies at all

points in time have had some degree of expectation that organizations would act

responsibly, by some definition. In the eighteenth century the great economist

and philosopher Adam Smith expressed the traditional or classical economic

model of business. In essence, this model suggested that the needs and desires of


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society could best be met by the unfettered interaction of individuals and

organizations in the marketplace. By acting in a self-interested manner,

individuals would produce and deliver the goods and services that would earn

them a profit, but also meet the needs of others. The viewpoint expressed by

Adam Smith over 200 years

ago still forms the basis for free-market economies in the twenty-first century.

However, even Smith recognized that the free market did not always perform

perfectly and he stated that marketplace participants must act honestly and justly

toward each other if the ideals of the free market are to be achieved. In the

century after Adam Smith, the Industrial Revolution contributed to radical

change, especially in Europe and the United States. Many of the principles

espoused by Smith were borne out as the introduction of new technologies

allowed for more efficient production of goods and services. Millions of people

obtained jobs that paid more than they had ever made before and the standard of

living greatly improved. Large organizations developed and acquired great

power, and their founders and owners became some of the richest and most

powerful men in the world. In the late nineteenth century many of these


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individuals believed in and practiced a philosophy that came to be called "Social

Darwinism," which, in simple form, is the idea that the principles of natural

selection and survival of the fittest are applicable to business and social policy.

This type of philosophy justified cutthroat, even brutal, competitive strategies

and did not allow for much concern about the impact of the successful

corporation on employees, the community, or the larger society. Thus, although

many of the great tycoons of the late nineteenth century were among the greatest

philanthropists of all time, their giving was done as individuals, not as

representatives of their companies. Indeed, at the same time that many of them

were giving away millions of dollars of their own money, the companies that

made them rich were practicing business methods that, by today's standards at

least, were exploitative of workers. Around the beginning of the twentieth

century a backlash against the large corporations began to gain momentum. Big

business was criticized as being too powerful and for practicing antisocial and

anticompetitive practices. Laws and regulations, such as the Sherman Antitrust

Act, were enacted to rein in the large corporations and to protect employees,

consumers, and society at large. An associated movement sometimes called the


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"social gospel," advocated greater attention to the working class and the poor.

The labor movement also called for greater social responsiveness on the part of

business. Between 1900 and 1960 the business world gradually began to accept

additional responsibilities other than making a profit and obeying the law.

Objectives


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Every report has some objectives. There are one broad objective and some

specific objectives in their respective field. Our report on CSR has some

specific objectives and a broad objective.

Broad objective

To know the social responsibility activities of corporate organizations.

Specific objectives:

-The nature and types of CSR

-CSR activities in Bangladesh

-Different types of CSR activities

-Corporate social behavior

-Organizational responsibility towards society.


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Methodology

We prepared one third of our report from secondary sources. We collected all the

required information from different reference books, journal and related papers.

All the members of our group worked hard in seminar for preparing this report.

We also followed our text book for collecting some necessary information. The

sheets provided by our course teacher also helped a lot for preparing report.

Limitations

We face some specific problem while preparing this report. These problems

created some barriers to go ahead. Those specific problems are

1. We didnt get enough time to prepare this report, thats why we prepared the

report in a hurry.

2. We also had some financial problems to prepare the report.

3. We didnt get all the required materials for enhancing the report.


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Chapter-01

Introducing CSR

Corporate Social Responsibility (CSR), also known as Corporate Responsibility,

Corporate Citizenship, Responsible Business, Corporate Responsibility, or

Social Action Program, Sustainable Responsible Business (SRB), or Corporate

Social Performance. It is a form of corporate self-regulation integrated into a

business model. There is an illusion/myth that Corporate Social Responsibility

(CSR) is just another name for Philanthropy. But, CSR is not just philanthropy.

Its more than that. A corporate citizens job will not end by just donating some

money and cleaning our hands that any rich person with compassion can do. The

major responsibility includes giving a helping hand to the under privileged and

disadvantaged in all possible ways. Corporate Social Responsibility is a concept

whereby companies integrate social and environmental concerns into their

business operations and in their interaction with their stakeholders (employees,

customers, shareholders, investors, local communities, government), on a


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voluntary basis. CSR demands that businesses manage the economic, social and

environmental impacts of their operations to maximize the benefits and minimize

the downsides. Key CSR issues include governance, environmental

management, stakeholder engagement, labor standards, employee and

community relations, social equity, responsible sourcing and human rights. It

Has become a multi-billion dollar public relations specialty in the business

world.

This report titled CSR Basics covers the elementary concepts of Corporate

Social Responsibility. It begins from Definition and ends till

Recommendation through some of its real life applications. The definition part

is enriched with seven different definitions which will make the readers concept

clearer than before on this topic. There is a visual display of the definition as

well to make it better understand. The Origin part is basically the history part

where actually the reason and situation of its beginning time has been described

rather using lots of dates and years there. Besides Policies, Benefits and

Challenges, there is


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an interesting part titled Controversies. It contains three points-counterpoints to

show the arguments and counter-arguments on CSR. Globally, the bank sector

has came up with some significant CSR ideas; that has been discussed under a

fresh topic.

Chapter-02

Philosophy about CSR

Corporate Social Responsibility (CSR) is becoming an increasingly important

initiative of businesses both nationally and internationally. There exists no

universally accepted definition of CSR. As per WikiPedia, Ideally, CSR policy

would function as a built-in, self-regulating mechanism whereby business would

monitor and ensure its support to law, ethical standards, and international norms.

Consequently, business would embrace responsibility for the impact of its

activities on the environment, consumers, employees, communities, stakeholders

and all other members of the public sphere. Furthermore, CSR-focused


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businesses would proactively promote the public interest by encouraging

community growth and development, and voluntarily eliminating practices that

harm the public sphere, regardless of legality. Essentially, CSR is the deliberate

inclusion of public interest into corporate decision-making, and the honoring of a

triple bottom line: People, Planet, Profit. The definition of CSR by the World

Business Council for Sustainable Development offers an acceptable definition.

They state that "corporate social responsibility is the continuing commitment by

business to behave ethically and contribute to economic development while

improving the quality of life of the workforce and their families as well as of the

local community and society at large (CSR: Meeting Changing Expectations,

1999, Page 6)." Lotus Holdings defines CSR as, The integration of the interests

of the stakeholders all those affected by a companys conduct into the

companys business policies and actions, with a focus on the social,

environmental, and financial success of a company, the so-called triple bottom-

line with the goal being to positively impact society while achieving business

success. The reference site Source Watch defines, Corporate social


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responsibility (CSR) is commonly described by its promoters as aligning a

company's activities with the social,

economic and environmental expectations of its stakeholders. Business

Blogger Sunil B. says, CSR is about authority and accountability, duty and

delivery, risk and reputation, transparency and trust, obligation and opportunity,

but ultimately its about Sustainability. Its about how the world works for the

better.


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According to consultancy firm STENUM GmbH, Corporate Social

Responsibility (CSR) pertains to a companys societal responsibility. The CSR

concept takes the idea of sustainability and combines its three pillars economy,

ecology and society with concrete corporate action. CSR is a central economic

factor and a sustainable competition factor, which dictates the future viability of

a company. Corporate Social Responsibility encompasses all activities of the

company in the fields of social, ethical and ecological responsibility, with which

sustainable development will be implemented in the daily life of the business.


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Chapter-03

Arguments for and against CSR

Arguments for social responsibility

As bank is a corporate member of our society so it has some obligations

towards the society.

Government imposes certain regulation on doing banking activities so

discourages such government regulation bank should practices social

responsibility.

As banks main purpose is to make profit so making long term profit, bank

should do social responsibility.

For responding stakeholders changing demand it is required to fulfill their

needs so in this case social responsibility activities may be done.

For correcting some social problems bank can play an important role by

doing social responsibility.


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For balancing the corporate power with responsibility bank should do the

corporate social responsibility.

Arguments against social responsibility

Bank is owned by their shareholders - money spent on CSR

by managers is theft of the rightful property of the owners.

The leading banks who report on their social responsibility

are basket cases the most effective bank leaders don't

waste time with this stuff.

Our bank is too busy surviving hard times to do this. We

can't afford to take our eye off the ball - we have to focus

on core business.

It's the responsibility of the politicians to deal with all this

stuff. It's not our role to get involved.

It has no time for this. It has got to get out and sell more

service to make its profit line.


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Some related controversies-

The "economic" argument against CSR is perhaps most closely associated with

the

American economist Milton Friedman, who has argued that the primary

responsibility of business is to make a profit for its owners, although while

complying with the law. According to this view, the self-interested actions of

millions of participants in free markets will, from an effective perspective, lead

to positive outcomes for society. If the operation of the free market cannot solve

a social problem, it becomes the responsibility of government, not business, to

address the issue.

Here the major arguments for and against corporate social responsibility are

shown below.

Issue 1


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For: The rise of the modern corporation created and continues to create many

social problems. Therefore, the corporate world should assume responsibility for

addressing these problems.

Against: Taking on social and moral issues is not economically feasible.

Corporations should focus on earning a profit for their shareholders and leave

social issues to others.

Issue 2

For: In the long run, it is in corporations' best interest to assume social

responsibilities. It will increase the chances that they will have a future and

reduce the chances of increased governmental regulation.

Against: Assuming social responsibilities places those corporations doing so at a

competitive disadvantage relative to those who do not.

Issue 3

For: Large corporations have huge reserves of human and financial capital. They

should devote at least some of their resources to addressing social issues.

Against: Those who are most capable should address social issues. Those in the

corporate world are not equipped to deal with social problems.


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Chapter-04

CSR practices in Bangladesh

As of 2002, TERI-Europe contracted Centre for Policy Dialogue (CPD) to

conduct an initial survey of the state of Corporate Responsibility (CR) in

Bangladesh. The survey covered experiences and perceptions of workers,

company executives and public representatives. Some of the conclusions of the

survey were that the companies appear stronger on policy rather than on practice,

around 2/3rd of the companies have policies on sustainable development, the


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aspects requiring attention are corporate governance, AIDS, human rights and

international labor standards. Some of the conclusions of the report were that

external forces are the main drivers for CR in Bangladesh, need for educating

business leaders in CR

as sustainable and profitable business models, CR for the environment is of low

concern and there is scope for partnership between the corporate sector and civil

society. A study of CSR in Bangladesh provides a bird's eye view of how CSR

engagements are being structured and whether CSR initiatives are home grown

within companies or being partnered with other specialized entities, private

consulting companies, NGOs, research organizations or the government. While

exploring the market conditions of corporations from various sectors in the field

of corporate responsibility, the possibility of partnership brokering and

partnerships in place were also explored among the corporations in Bangladesh.

Partnerships are a way forward for increasingly complex global interactions and

for taking ideas forward and being implemented as a methodology in the

Western world. Fourteen companies from various sectors were directly

approached and questions on Community relations, Strategic Partnership


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Perspectives, Stakeholder Engagement, etc was asked. For the purpose

confidentiality the names of the visited companies are not given in this article.

The August 2007 issue of The Executive Times also provided solid secondary

information on CSR activities performed by some companies (16 companies)

that was published on corporate outlook of corporate heads or concerned

departmental heads. The primary and secondary information were indicative that

some companies equated CSR with Corporate Giving or Philanthropy. These

entities were not considering at sustaining an enterprise by giving responsibly;

they were focusing on giving to the community without thinking ahead of

sustaining the community efforts. This was the fundamental shift in reasoning

between the local professionals and testimonials read at corporate websites and

literature of global corporations overseas. On the Bangladeshi part, the concept

of CSR was not particularly framed in the context of seeing to it that the money

being given as corporate donations had been part of strategic road map of the

organization. CSR was done by certain companies in Bangladesh with a

particular cause in mind and its interaction with the brand of that company (an

example of cause related branding). Additionally, the executives of these


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organizations purported to make themselves believe that they are responsible

corporate citizens for their contribution to the welfare of society without truly

understanding the percentage of their contribution to the welfare of society. Only

a handful of these companies were truly engaged in CSR and partnerships for

sustainability. At KDS accessories, they had noted of taking a comprehensive

plan to design their CSR initiative in the coming year. At the same token, BRAC

Bank and Marico Bangladesh Ltd. seemed to show tokenism in their CSR

activities. The comments made by these companies point to the fact that they are

either not aware of CSR or that CSR is a concept not akin to them or they lightly

subscribe to

the overarching goals of CSR and its social ramifications. Some companies like

Rahimafrooz talked about working with Bangladesh Enterprise Institute (BEI) to

sponsor some costs of their CSR center. Through this project Rahimafrooz has

attempted to sustain the benefits of CSR. Similarly, Prime Bank and South East

Bank discussed of being active in corporate philanthropy and had contributed to

activities that are part and parcel of CSR. Chevron had also practiced the idea of

sustaining CSR by funding the expansion project of Bibiyana Clinic and had


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setup two Smiling Sun Clinics, ensuring that the clinic's sustainability. Similarly

DHL

Express, Bangladesh was working to support UCEP, which is a large NGO

(Non-Government Organization) in Bangladesh working for the welfare of

children. Expeditors had programs of corporate giving and they also work

through the Rotary Club for various awareness programs. The companies that

had no information volunteered on CSR were Asian Paints, BASF, Commercial

Bank, PRAN-RFL Group, GETCO, TNT Express-Bangladesh in this published

report in The Executive Times.

Chapter-05

Overview of Jamuna Bank Ltd


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Jamuna Bank Limited came out in reality through the initiatives of some

dynamic people, who were from different sectors of commerce, trade and

industries. It was registered in 2001 as a commercial bank under the Companies

Act, 1994. The bank started its banking activities on 03 June, 2001.

JBL from the very inception set a mission to build up itself as a unique

commercial bank through difference in outlook, and providing comprehensive

and innovative services to the valued customers. And ultimate goal is attaining

mutually a sustainable higher level in financial measure. As a new generation

private commercial bank of the country, JBL provides all conventional services

to the clients. In addition it presents a good number of schemes and products in

deposit and credit forms.

Jamuna Bank Limited (JBL) is a Banking Company registered under the

Companies Act, 1994 with its Head Office at Printers Building (2nd & 8th

Floor), 5, Rajuk Avenue, Dhaka-1000. The Bank started its operation from 3rd

June 2001.


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The sponsors of Jamuna Bank Limited are highly successful leading

entrepreneurs of the country having stakes in different segments of the national

economy. They are eminent industrialist & businessmen having wide business

reputation at home & abroad.

Jamuna Bank Limited is a highly capitalized new generation Bank with an

Authorized Capital and Paid-up Capital of Tk.1600.00 million and Tk.390.00

million respectively. The Paid-up Capital has been raised to 429.00 million and

the total equity of the bank stands at 725.00 million as on June 30, 2005.

Currently the Bank has 29 (twenty three) branches 13 in Dhaka, 1 in Gazipur, 5

in Chittagong , 3 in Sylhet 1 in Bogra, 2 in Naogaon, 1 in Munshigang and 1 in

Narayanganj and 2 in Rajshahi. Six branches will be opened at commercially important

places during the year 2008.

The Bank undertakes all types of banking transactions to support the

development of trade and commerce of the country. JBL's services are also

available for the entrepreneurs to set up new ventures and BMRE of industrial

units.


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Jamuna Bank Ltd., the only Bengali named new generation private commercial

bank was established by a group of winning local entrepreneurs conceiving an

idea of creating a model banking institution with different outlook to offer the

valued customers, a comprehensive range of financial services and innovative

products for sustainable mutual growth and prosperity. The sponsors are reputed

personalities in the filed of trade, commerce and industries.

The Bank is being managed and operated by a group of highly educated and

professional team with diversified experience in finance and banking. The

present Managing Director of the Bank is a forward looking senior banker

having decades of experiences and multi- discipline knowledge at home &

abroad. The Management of the bank constantly focuses on understanding and

anticipating customers needs. The scenario of banking business is changing day

by day, so the bank's responsibility is to device strategy and new products to

cope with the changing environment. Jamuna Bank Ltd. has already achieved

tremendous progress within only two years. The bank has already ranked as one

of the quality service providers & is known for its reputation.


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Jamuna Bank offers different types of Corporate and Personal Banking Services

involving all segments of the society within the purview of rules and regulations

laid down by the Central Bank and other regulatory authorities. The Bank

undertakes all types of banking transaction to support the development of trade

and commerce of the country.

Deposit Schemes:

Jamuna Bank presents lucrative deposit schemes for its clients. These are mostly

for limited income people who want to save some money for future. The

schemes are namely:

Marriage Deposit Scheme

Lakhpati Deposit

Millionaire Deposit

Kotipati Deposit

Education Deposit

Monthly Benefit Scheme (MBS)


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Double/Triple Growth Deposit

Monthly Savings Scheme (MSS)

For opening a deposit scheme you only need to maintain a savings bank account

at any branch of Jamuna Bank Ltd. Such a scheme in this bank would help you

to overcome difficult hurdles of life much easily.

Credit Schemes

Major Field of Credit Banking of JBL may be termed as Corporate Banking.

Under this head it concentrates on the following:

Agro processing Industry

Export oriented / Import substitute Industry

Telecommunication

Information Technology

Real Estate & Construction

Wholesale Trade

Transport, Hotel & Restaurant


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Nonbank financial institution

Loan Syndication

Project Finance- Investment Banking

Lease Finance- Hire Purchase-International Banking

Export Finance

Import Finance

Export oriented and Import substitute industries include Textile

Spinning/Dyeing/Printing, Garments and Knitwear, Food & Allied, Paper &

Paper Products, Engineering & Steel Mills, and Chemicals. So it may be said

that JBL is rightly addressing the deserving sectors of nations economy.

Agro processing and other fields of the banks interest are also very much

correct decision for fund input. So if you are a deserving candidate from one of

the said categories, you may approach JBL for credit.

Except the above sectors Jamuna Bank provides credit in the head, Shop Finance

scheme. In fact this scheme addresses the SMEs of the country. Small business


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men, retailers and other self-employed people are eligible for loan under the

scheme. And those who are defined as SMEs are the main target for this

program. If you represent a SME or any of the above category, you may have a

loan from JBL for running and expanding your business.

Other Products & Services:

JBL serves nonresident Bangladeshis (NRB) through its different services. It

maintains a wide network of correspondent banks and Money Exchange Houses

all over the world for sending home bound remittances through proper channel.

NRBs are allowed to open foreign currency account s in their names. They may

also have fixed deposit receipt accounts in F/C and many other schemes for

investment at JBL.

This third generation private bank issues Debit and Credit cards for its

customers. The cards are of local and international categories. About 1500 ATM

booths (own and shared) serve the card holders round the clock.


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Jamuna Bank Ltd. always tries to provide its clients a better and world class

service through modern technology. So it didnt make any delay to introduce any

branch banking through its 67 branches all over the country. All of its customers

are entitled to avail this facility without spending a furthing

Chapter-06

Mission, Vision and values

Mission:The bank is committed for satisfying diverse need of its customers

through an array of products at a competitive price by using appropriate

technology and providing timely service so that a sustainable growth, reasonable

return and contribution the development of the country can be ensured with a

motivated and professional workforce.

Vision: To become a leading banking institution and to play significant role in

the development of the country.

Values: The bank does its best to manage and operate it with a consistent set of

business principle and core values. First and foremost, this means always trying


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to do the right thing. It means continuing to focus on maintaining a fortress

balance sheet, strong capital ratios and strong credit ratings. It means being

willing to sacrifice short-term growth for long term opportunity. During these

times, this approach is vital. The bank will continue to provide creditworthy

businesses of all

Chapter-07

CSR of JBL

Jamuna Bank Ltd. Is one of the 3rd generation banks having its birth on june

2001. Jamuna bank Limited being the youngest among the private sector

commercial banks of the country earned mentionable recognition in playing

important role in the field of Corporate Social Responsibility- with the object to

contribute to the cause of the destitute/ unprivileged class of the society and for

socio-economic development of the country, as a part of corporate Social

Responsibilities. The J Jamuna Bank Foundation was established in the year

2007.


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As Jamuna Banks non-profit subsidiary, Jamuna Bank Foundation has a unique

role to play, proving leadership and making a difference for the CSR in the

country. For the Bank it is just about meeting some of the basic needs of

unprivileged class of society. The Bank has always focused on providing and

making need based services available for priority target population. Now, the

Bank is expanding its field of vision to include the challenging realities of the

countrys huge unmet needs and its understanding of relationships among

economic, natural and human systems. Getting these basic needs also requires

the Bqank to think the usual boundaries of its work.

Chapter-08

CSR trend of JBL

Since the outset of the Jamuna Bank Foundation it undertook good number of

CSR activities. The following CSR activities are done by JBF annually:

Scholarship for the unprivileged & disabled but meritorious students.

Blood donation by the employees of the bank.


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Free eye camps.

Relief for the disaster affected people.

Distribution of blankets among the cold prone destitute.

Sewing machine training centers for assisting unprivileged women of the

society.

Launching anti-drug movement by arranging seminar, rally, publishing

stickers and established an anti-drug care center.

Old home for neglected old aged persons.

Arranging art competition for the children

Holding seminar on Holy Ramadan & Qirat competition.

Model village at Thakurgaon

Donation of BDT 50.00 lac to the Muktijuddho Jadughor

Medical primary school for the slum dwellers at rayerbazer, Dhaka.

Donation to Bangladesh Olypic Association BDT 50.00 lac for

participating in the 11th SA games.


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Finalcial assistance every month BDT 25000/- to Mr. Binod Bihari

Chowdury, a great freedom fighter who fought against British ruke and

whio was co-fighter of Shaheed Masterda Surja Sen which will continue

for the rest of the time of his life.

Gift of a new car to the cricketer

Besides the above mentioned CSR activities Jamuna Bank Foundation is also

aiming at establishing a Medical college and Hospital for the unprivileged but

meritorious students facilitating them with all required educational needs.

Chapter-9

Recommendation to Gain momentum


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1. CSR, corporate giving, philanthropy, community giving, etc. must be clearly

defined and invite corporations to build more innovative CSR practice within

their

organizations.

2. CSR has strategic and financial value have to be properly communicated by

valuemapping the benefits of CSR. The economic impact of CSR has to be

clearly defined with solid case studies.

3. CSR education has to be ongoing to keep aware corporate Bangladesh.

4. A strategic interplay between CSR and publicity is apparent and in circulation

globally, but turning CSR into strategic advantage is not noticed (apart from a

few

companies) in Bangladesh. Companies may design their CSR partnership

opportunities keeping these views in place.

5. CSR case studies may be developed by companies for wider dissemination. A

set of case studies may be commissioned on CSR to champion the initiative of

building CSR mindset among the corporates.

6. CSR has a tertiary level focus in Bangladesh and, therefore, more advocacy


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campaigns may be rolled-out citing real stories of CSR impacting the bottom-

line

profitability of a company, globally or locally.

7. Corporations may retain CSR/partnership learning aide as they had nebulous

idea of how CSR practices can offer value to both society and the organization.

8. Build CSR practices in the SME sector

9. Corporations need to actively develop CSR departments so as to support CSR

partnerships. Some pressure may be accorded by the government, NGOs, trade

bodies, trade facilitative organizations and research bodies to bring in some

fundamental changes in the way the corporations of Bangladesh run.

10. Legal enforceability may also push the companies to follow good-business

practice; from an ethical point of view, the companies that are highly profitable

in Bangladesh or producing products/service that are risky like tobacco must be

sanctioned to have a decent budget for CSR partnership implementations.

11. Tax rebate for donation/investment in CSR partnership may be introduced by

the government


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12. Corporations themselves may organize CSR/partnership trainings and invite

key personnel to participate, giving a full breadth of sharing CSR concepts and

CSR engagements for adoption and implementation

13. Corporates may support in solving some persistent social issues that may

ultimately buy-in the commitment to champion other partnership projects.

14. Corporations may introduce CSR newsletters to potential clients, slowly

building their interests.

15. CSR education at the college and university level may be introduced so that

future employees of the corporate understand the benefits of CSR and may work

as a catalyst for the top management to introduce CSR programs.

16. Promote CSR through local trade bodies and people's organization.

17. CSR ideas and partnering trainings need to be organized either at the NGO,

Government or the private level so as to build the knowledge base to promote

effective CSR and partnerships.

18. Myth that corporate giving is CSR has to be broken through information

sharing.


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19. Build countrywide CSR awareness and send signal to the corporate sector

that CSR offers social and commercial benefit to the companies implementing

CSR programs.

Conclusion

Finally, some suggest that businesses should assume social responsibilities

because they are among the few private entities that have the resources to do so.

The corporate world has some of the brightest minds in the world, and it

possesses tremendous financial resources. (Wal-Mart, for example, has annual

revenues that exceed the annual GNP of some countries). Thus, businesses

should utilize some of their human and financial capital in order to "make the

world a better place." Lets end with a quote Niall Fitzerald, Former CEO,

Unilever: Corporate social responsibility is a hard-edged business decision. Not

because it is a nice thing to do or because people are forcing us to do it

because it is good for our business.


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Modern time is the golden time of business. Now a day the idea of banking is

also developed and a huge number of private C.B is competing for business. So

definitely its a matter of thing that, how to established an idea-with different

technique. Jamuna Bank Limited is a Third -generation bank in Bangladesh &

has a strong position in the todays competitive market. Jamuna Bank Limited is

continuously upgrading if self with a view to be competitive and to remain the

leader of the banking industry.

This is a well-established statement that practical situations always differ from

theoretical explanation. During my service life with JBL almost all the desks

have been observed. And I have found theory deviates from the practice more or

less though three months are not enough time to find out all the discrepancy

between theory and practice. Among all experiences some noticeable

observations are described below:

The officers were mostly courteous, friendly in nature and eager to help despite

the tremendous workload. As a private bank JBL is trying its best to extend


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their service to the public.A very working environment was remaining in the

JBL, Khatungonj Branch. During my long relationship with Khatungonj Branch,

it is found that the Khatungonj Branch provides all kinds of commercial banking

services to its customers. Foreign Exchange department rendering all the

services related to international trade and remittance. Loans and advances

analyses credit proposal and disburse credit if proposal is sound. General

banking is engaged in cash receipt and payment, cheque clearing, local

remittance etc.,It is well established that theory without practice is blind. During

the practical orientation I have observed the function of General Banking,

Foreign Exchange, and Credit department of JBL, which help me a lot to be a

professional banker in future.

Out of the above discussion a conclusion can be drawn after saying that, the

present customer dealing procedure is quite well at this moment. The

computerized transaction makes the system efficient and effective.


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References

--Business & Society (Post, Lawrence & Weber)

-- Business & Society (Keith Davis John W Newstrom)

--Annual Report of Jamuna Bank Limited

--Different Journal, Newspapers and Publications.

--Guidelines for Foreign Exchange (Forex) Transactions.

--Reading Material on Credit Management

--Web page of the Bank.

Final Report on -312

Documents

Transcript of Final Report on -312