Final Report of Advertising

8/13/2019 Final Report of Advertising

1/59

PREFACE

I was lucky to get an opportunity to work in HUL Bhopal. Analysis of

Advertising & Sales Prootion Plays iportant role in HUL! "arketing

Strategy & Sales Prootion helps in achieves its goals.

#he first section deals with Analysis of Advertising & Sales Prootion in this

section! I have given a $rief conceptual e%planation to Advertiseent. It

contains the definition! iportance & $enefits of Analysis of Advertising &

Sales Prootion.

#he second section of y report deals with a Introduction a$out HUL A$out its

activities and operations! Products & Services ! etc. this section attepts to give

detailed inforation a$out the copany and the nature of its functioning.

Advertising prootes idea! goods and services. Although ost advertising is

designed to help sell goods! it is $eing used increasingly to further pu$licinterest goals.

Advertising is identifia$le with its sponsoring authority and advertiser. It

discloses or identifies the source of opinions and ideas.

'rgani(ations have now started reali(ing that the Advertising prootes idea!

goods and services. Although ost advertising is designed to help sell goods! itis $eing used increasingly to further pu$lic interest goals.


discloses or identifies the source of opinions and ideas. is the only way to

increase organi(ational efficiency in ters productivity! )uality! profits and

$etter custoer orientation.

*


2/59


3/59

Analysis of Advertising & Promotional

A!ERT"S"NG

0

C#APTER NO$%

"NTRO'CT"ON


4/59

#he word ?Advertising has its origin fro a Latin word ?Adventure which

eans to turn to. #he dictionary eaning of the word is ?to announce pu$licity

or to give pu$lic concerned to a specific thing which has $een announced $y the

advertiser pu$licity in order to infor and infl(en)e t*em +it* t*e ideas

+*i)* t*e advertisement )arries.In $usiness world the ters in ainly used

with reference to selling the product of the concern.

#he advertising! as 6ones defines it is @a sort of achine ade ass production

ethod of selling which suppleents the voice and personality of the individual

salesan! such as anufacturing the achine suppleents the hands of the

craftsan.@ It is thus a process of $uyingsponsoridentified edia space or tie

in order to proote a product or an idea. 3ro a careful scrutiny of the a$ove

definition! the following points eerge

Advertising is a paid for and hence coercial in nature. #his any sponsored

counication designed to influence $uyer $ehaviour advertising.

Advertising is nonCpersonal. Unlike personal selling! advertising is done in a

nonCpersonal anner through interediaries or edia whatever the for of

advertiseent DSpoken! written or visualE. It is directed at a ass audience and

not directed at the individual as in personal selling.

Advertising prootes idea! goods and services. Although ost advertising is

designed to help sell goods! it is $eing used increasingly to further pu$lic

interest goals.


discloses or identifies the source of opinions and ideas.

Advertising thus is

9


5/59

*. Ipersonal

1. A counication of ideas.

0. Aied at ass audience

9. By a paying sponsor.

#he two fors of ass counication that are soething confused with

advertising are pu$licity and propaganda. If we eliinate the eleents of the

@paying sponsor@ D#he paid re)uireentE we would have the eleent of

pu$licity left 3or pu$licity is technically speaking! advertiseent withoutpayent. In a siilar anner. If we eliinate the re)uireent of an @identified

sponsor@! the resulting counication is propagandistic.

It is iportant for us to ephasi(e that advertising ay involve the

counication of ideas or goods of service. Fe are all aware that advertisingattepts to sell goods and services. But we ay overlook the ore iportant

fact that it often sells ideas. Advertising ay persuade with inforationG it ay

persuade with eotion ore fre)uently! it endeavours to persuade with soe

i%ture of $oth.

,- Ele)troni) edia

Advertisers use two types of edia to reach target consuers over the airwavesG

radio or #.7.

,A- Radio /

Advertisers using the ediu of radio ay also $e classified as ,ational or

Local advertisers. #he radio is a proinent vehicle of advertising in our countryand accounts for a large su of the total advertising $udget.

5


6/59

#he radio serves principally local rather than national or large regional arkets.

"any sall advertisers use the radio. So do soe large organi(ations.

Fhen #.7. $ecae a factor in the advertising scene! soe industry o$servers

felt that radio advertising ight $ecoe insignificant or even disappear. #his

has not $een so! for radio operators have responded to the challenge $y offering

prograes that features usic etc. which appeal to local audience consuers

have responded very favoura$ly to this approach. "oreover #7 does not have

uch coverage in our country.

,B- Television /

Late in India! a growing class of advertising edia has $een the #7. In our

country! coercial advertising on #7 is severely liited $ecause $roadcast

tiings are only in the evenings. #he #7 is a uni)ue co$ination tiing of

sight and sound and achieves a deeper ipact than the other edia do. #his is

particularly advantageous for advertisers whose product re)uire deonstration.

#7 advertising offers advantage of ipact! ass coverage! repetition! fle%i$ility

and prestigious. In our country not everyone has a #7 setG therefore it does not

reach everyone. "oreover! in rural India where 8


7/59

#he print edia carry their assages entirely through the visual ode. #hese

edia consist of newspapers! aga(ines and direct ail.

,A- Ne+s0a0er /

A si1a2le s*are of t*e total advertising 2(dget is s0ent on advertising in

ne+s0a0ers.,ewspapers in our country virtually reach ost of the hoes in

the cities. Since newspapers are local! arketers can easily use the to reach

particular arkets. #his selectivity is easily rigorous. Soe are in the twelveC

hour range. 3ro the viewpoint of the advertiser! newspaper offers several

advantage! they are local in content and appeal and provide opportunity for

direct counication $etween a product and its local dealers or distri$utors.

Because newspapers supply news! they offer an atosphere of factual

inforation and of currency that ay $e favoura$le for soe advertising

situations. Advertisers can reach a very $road audience through newspapers

which offer great fle%i$ility. #he advertisers ay choose the specific area to $e

covered and the advertiseent can $e placed in newspapers at very short notice

as copared with other edia.

,B- aga1ines /

"aga(ines are also ean of reaching different arket! $oth original and atinal

and of general and specific interest. An organisation ay approach national

arkets through such pu$lication as Business India! 3aina! Sportsweek! India

#oday! Business Forld and 3ilfare. Soe arketers divide their arket on

the $asis of such varia$le as age! educational level and interest aga(ines.

"aga(ines are divided into those parts that serve $usiness! industrial consuers!

ladies! sports etc. #he diversity of aga(ines is treendous. Soe offer news or

together @:eneral Interest@ content to huge audience. 'thers are highly

specialised! technical or even e%otic. In general! aga(ines offer advertiser the

opportunity to reach highly selective audience.

8


8/59

#he priary advantage of aga(ine advertising are selectivity of arket

targetsG )uantity reproduction long lifeG the prestige associated with soe

aga(inesG and the e%tra service offered $y any pu$lications. #he )uality of

aga(ines reproduction is usually high. /onsuers soetie keep individual

copies for long period of tieG reread the or pass the on to other. Soe

aga(ines have prestige value. #he arketer can cover national or large

regional arkets at a low cost per contract Dper individual reachedE. "aga(ines

generally offer highC)uality printing of advertiseent.

,iii- O'TOOR AN TRANS"T E"A

,A- O(tdoor Advertising /

'utdoor advertising involves the use of sign and $illC$oards! posters or displays

Dsuch as those that appear on a $uildings wallE and electric spectacular Dlarge!

illuinated! soetie aniated sign and displayE. #he arketers ay purchase

$ill$oards on the $asis of showings. A showing indicates the percentage of the

total population of a particular geographic area that will $e e%posed to it during

one onth period. #he highest showing is *++. Here the nu$er of $ill$oards is

would attract appro%iately 5+ of the local population a$out 1+ ties during

a onth. Sings are usually saller than $ill$oards and are erected and

aintained $y the arketer rather than $y the advertising edia.

#his for of advertising has the advantage of counication )uick and siply

ideas of repetition and of the a$ility to proote products that are availa$le for

sales. 'utdoor advertising is particularly effective in etropolitan and other can

use this ediu to $ring the products to the attention of consuers or to

reaining the of the product! while they are on shopping trips or area

disposed towards shopping. Advertisers ay utili(e this ediu to

econoically reach a large ass of people or sall local arkets.

,B- Trans0ort Advertising /

=


9/59

#ransport advertising appears on the inside or outside of ta%is! $uses! railways

and other odes of passenger transportation. "arketers ay use transit

advertiseent to attain high e%posure to particular groups consuers on theory

way to and fro work and tourists. -epeat e%posure is possi$le for a aority of

the people in our country use pu$lic transport $asis. #ransport advertising is

useful in reaching consuers at an advantageous point which they are

e$arking on a shopping trip. #his ediu is a low cost ediu.

SALES PROOT"ON

According to the Aerican "arketing Association! Sales Prootion consists of

those arketing activities other than personal advertising and pu$licity that

stiulate consuer purchasing and dealer effectiveness! such as displays shows

and e%positions! deonstration and various nonCrecurrent selling efforts not in

the ordinary routine.

Sales prootion activities are ipersonal and usually nonCrecurring and are

directed at the ultiate consuers! industrial consuers and iddleen. #hese

activities tend to suppleent the advertising and personal selling efforts.

4%aples of sales prootion are free product saples! trading staps! store

displays! preius! coupons and trade shows. 3or any organisations!

including the arketers of food! toys and clothing! store displays are an

iportant sales prootion device. isplay e%poses the prootion essages to

consuers at the tie and place of purchase. Such e%posure is especiallyiportant for ites that are $ought on ipulse. ,uerous consuers products

are purchased in stores that use selfCservice selling ethodJs. "arketers of such

ites need effective display in order to distinguish their products fro those of

their rivals.

P'BL"C"T3

;


10/59

Pu$licity is a eans of prooting the ass arket and is siilar to advertising!

e%cept that it is free! is found in the editorial portion of news edia and pertains

to newsworthy events. #he ost coon type of pu$licity are news release

Dalso know as press releaseE! photographs and feature stories. "arketers have

less control over the nature of the pu$licity that their organisation and products

receive than they have over their advertising! personal selling and sales

prootions essages. Upon receiving a news release! for instance! the editor or

$roadcast station prograe director ay choose to throw the release in the

waste paper $asket! change the hording! or print or $roadcast it in the original

for. #he disposition of the news release is entirely in the hands of the edia

and cannot $e dictated $y the arketer. Pu$licity ay $e negative as well as

positive. Soe products and $rands have received $ad pu$licityG for e%aple

cigarettes! wings! artificial sweeteners have $een $randed unsafe or unhealthy in

the pu$licity which they would rather have done without. "any a copanies

and trade association officials attept to develop favoura$le working

relationships! with the edia in order to iniise $ad pu$licity. #hey reali(e

that such counications to the pu$lic ay have every adverse ipact upon

the iage of the organisation.

PERSONAL SELL"NG

Personal selling consists of persons to counication $etween the sales persons

and their prospects. Unlike advertising! it involves personal interactions

$etween the sources and the destination. Advertising ais at grouping the

shotgun approach! while personal selling ais at individuals the right approach.

Sales persons are in the position to tailor their essages according to the uni)ue

characteristics of each prospect. 3urther! $y o$serving and listening! sales

persons receive iediate feed$ack on the e%tent to which their essages are

getting across. If feed$ack indicates that the essage is not getting across! the

sales person ay )uickly adust it or the ethod of its presentation.

*+


11/59

Personal selling ay $e a very intense eans of prootion. /onsuers can

easily leave the rooCduring a #7 coercial! ignore a store display. #he ost

effective ethod of prootion pro$a$ly is to have sales person provided that

the organisation has sufficient funds. #he ost effective ethod of prootion

pro$a$ly is to have sales person call upon every target consuers! for any

institutions! especially those that appeal to the ass arket! this would $e

terri$ly inefficient. As a result! they eploy ass arketing techni)ues such as

advertising! personal selling is very iportant in industrial arketing.

P'BL"C RELAT"ONS

"arketers engage in pu$lic relations in order to develop a favoura$le iage of

their organisation and products oin the eyes of the pu$lic. #hey direct this

activity to parties other than target consuers. #hese @other@ include the pu$lic

at large la$our unions! the press and environental groups. Pu$lic relations

activities include sponsoring! lo$$ying and using prootion essage to

persuade e$ers of the pu$lic to take up a desired position. #he ter pu$lic

relations refers to a firJs counication and relationships with the various

sections of the pu$lic. #hese sections include the organisation custoers!

suppliers! share holders! eployees! the governent! the general pu$lic and the

society in which the organisation operates. Pu$lic relations prograe ay

higher $e foral or inforal. #he critical point is that every organisation!whether or not it has a forali(ed Dorganised! prograe! should $e concerned

a$out its pu$lic relations.

A!ERT"S"NG EFFECT"!ENESS

Advertising is an art not a science. 4ffectiveness of which cannot $e easured

with a atheatical or epirical forula soe advertisers argue that

advertising efforts go to waste! $ut every advertiser is keenly interested in

**


12/59

easuring or in evaluation of ad. 4ffectiveness. #esting for the effectiveness of

ad. will lead advertiseent testing ust $e done either $efore or after the ad has

done in the edia. It is of two types! pretesting which is done $efore the ad. has

$een launched and one is referred to as cost testing which is done $efore the ad.

has $een launched and one is referred to as cost testing which is done after

launching the advertising capaign. #he $asic purpose of advertising

effectiveness is to avoid costly istakes! to predict the relative strength of

alternative strength of alternative advertising strategies and to increase their

efficiency. In easureent of ad. effectiveness feed $ack is always useful even

if it costs soe e%tra e%penditure to the advertiser.

Sales$Effe)t /

/ounicationCeffect advertising research helps advertisers assess advertisingJs

counication effects $ut reveals little a$out its sales ipact. Fhat sales are

generated $y an ad that increases $rand awareness $y 1+ and $rand preference

$y *+K

AdvertisingJs sales effect is generally harder to easure than its counication

effect. Sales are influenced $y any factors $esides advertising! such as the

productJs features! price! availa$ility and copetitorsJ actions. #he fewer or

ore controlla$le these other factors are! the easier it is to easure advertisingJs

effect on sales. #he sales ipact is easiest to easure in directCarketingJs

effect on sales. #he sales ipact is easiest it is to easure in directCarketingsituations and hardest easure in $rand or corporateCiageC$uilding

advertising.

PROGRESS TESTS

#hese assess the various stages of $uyer awareness! preference! $uying intention

and the actual purchase in relation to ad. effort. #hey are called sales effect

tests.

*1


13/59

eas(ring Sales Res0onse to Advertising /

#hough increase in sales in the true easure of advertising effectiveness! in

reality it is difficult to easure the increase that is due to a particular

advertiseent. It is rather difficult to correlate the response in sales with the

advertising prograe. However! a few ethods have $en discalled in the

following paragraphs which are generally used to easure the sales response to

advertising.

T*e Neta00s et*od /

#he ter ,etapps has $een fraed fro the ter netCadCproduceCpurchases.

#his ethod! which has $een developed $y aniel Starch and Staff copany!

re)uires the easureent of $oth readers and nonCreaders who purchased and

who did not purchase the $rand under investigation. #he netapps ethod is

useful in the relative easureent of the salesCeffectiveness of various

advertising approaches. But the ethod is su$ect to a high level of false

reporting and open to interviewer $ias. "oreover! we have considered

advertising influence as the only factor which results in a purchase. #here ay

$e! and often are! other varia$les which affect purchases.

Sales Res(lts Tests /

#he additional sales generated $y the ads are recorded! taking several routes.

Past Sales $efore the ad and sales after the ad are noted. #he difference is

attri$uted to ad ipact.

*0


14/59

/ontrolled 4%perient In e%periental arket! any one eleent of arketing

i% is changed. It is copared with the sales of another siilar arket. #he

eleentJs presence o$servance is a reason for difference in sales.

Instead of two arkets! the e%perient can $e carried on the two groups of

consuers.

#he inventory audit is dealers inventory $efore and after the ad is run.

Attit(de Tests

#his is an indirect easureent of the postCtesting effects of ads on attitudes

towards the advertised product or $rands. #he change in attitude as a result of

advertising is assessed. #he assuption is that favoura$le attitude towards the

product ay lead to purchases.

"ost ads are designed to either reinforce or change e%isting attitudes. Anattitude is a favoura$le or unfavoura$le feeling a$out a product.

*9


15/59

*5

C#APTER NO$%

COPAN3

PROF"LE


16/59

"ntrod()tion to #'L

Hindustan Unilever Liited DHULE is IndiaJs largest 3ast "oving /onsuer

:oods /opany! touching the lives of two out of three Indians with over 1+

distinct categories in Hoe & Personal /are Products and 3oods & Beverages.

#he copanys #urnover is -s. *8!510 crores Dfor the financial year 1++; C

1+*+E

HUL is a su$sidiary of Unilever! one of the worlds leading suppliers of fast

oving consuer goods with strong local roots in ore than *++ countries

across the glo$e with annual sales of a$out 9+ $illion in 1++; Unilever has

a$out 51 shareholding in HUL.

Hindustan Unilever was recently rated aong the top four copanies glo$ally

in the list of M:lo$al #op /opanies for LeadersN $y a study sponsored $y

Hewitt Associates! in partnership with 3ortune aga(ine and the -BL :roup.

#he copany was ranked nu$er one in the AsiaCPacific region and in India.

#he ission that inspires HULJs ore than *5!+++ eployees! including over

*!9++ anagers! is to help people feel good! look good and get ore out of life

with $rands and services that are good for the and good for others. It is aission HUL shares with its parent copany! Unilever! which holds a$out 51

of the e)uity.

O(r vision

Unilever products touch the lives of over 1 $illion people every day O whether

thatJs through feeling great $ecause theyJve got shiny hair and a $rilliant sile!

*


17/59

keeping their hoes fresh and clean! or $y enoying a great cup of tea!

satisfying eal or healthy snack.

A )lear dire)tion

#he four pillars of our vision set out the long ter direction for the copany O

where we want to go and how we are going to get there

Fe work to create a $etter future every day

Fe help people feel good! look good and get ore out of life with $rands

and services that are good for the and good for others.

Fe will inspire people to take sall everyday actions that can add up to a

$ig difference for the world.

Fe will develop new ways of doing $usiness with the ai of dou$ling

the si(e of our copany while reducing our environental ipact.

FeJve always $elieved in the power of our $rands to iprove the )uality of

peoples lives and in doing the right thing. As our $usiness grows! so do our

responsi$ilities. Fe recognise that glo$al challenges such as cliate change

concern us all. /onsidering the wider ipact of our actions is e$edded in our

values and is a fundaental part of who we are.

Brands

*8


18/59

Food 2rands

HUL is one of Indias leading food copanies. 'ur passion for understanding

what people want and need fro their food C and what they love a$out it C

akes our $rands a popular choice

Broo4e Bond 5 Roses

Playful $anter! a little ischief! serious conversation theres no tie for

young couples like the tie spent sharing a cup of 0 -oses.

Anna0(rna

Partnering with the o in nurturing her dreas! Annapurna Atta is aied at

helping her provide wholesoe tasty nutrition to her faily.

Red La2el

Indias favourite cup of tea! the great taste of -ed La$el $rings people closertogether and strengthens relationships.

*=
http://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/Annapurna.aspxhttp://www.hul.co.in/brands/foodbrands/RedLabel.aspxhttp://www.hul.co.in/brands/foodbrands/RedLabel.aspxhttp://www.hul.co.in/brands/foodbrands/Annapurna.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/Annapurna.aspxhttp://www.hul.co.in/brands/foodbrands/RedLabel.aspx


19/59

Broo4e Bond Taa1a

Brooke Bond #aa(a lifts e and unshackles y ind! allowing e to see and

reali(e possi$ilities.

Ta6 a*al

Brooke Bond #a "ahal is an e%clusive selection of teas for the discerning

consuer.

Bru

4k cup Bru aur ood $an ae

7issan

Fith Qissan! good food is loved not shovedR

*;
http://www.hul.co.in/brands/foodbrands/Taaza.aspxhttp://www.hul.co.in/brands/foodbrands/TajMahal.aspxhttp://www.hul.co.in/brands/foodbrands/Bru.aspxhttp://www.hul.co.in/brands/foodbrands/Kissan.aspxhttp://www.hul.co.in/brands/foodbrands/Kissan.aspxhttp://www.hul.co.in/brands/foodbrands/Bru.aspxhttp://www.hul.co.in/brands/foodbrands/TajMahal.aspxhttp://www.hul.co.in/brands/foodbrands/Taaza.aspxhttp://www.hul.co.in/brands/foodbrands/Taaza.aspxhttp://www.hul.co.in/brands/foodbrands/TajMahal.aspxhttp://www.hul.co.in/brands/foodbrands/Bru.aspxhttp://www.hul.co.in/brands/foodbrands/Kissan.aspx


20/59

7norr

Qnorr helps failies ake eal ties special! nutritious! tasty and healthy.

7+ality 8all9s

A good honest scoop of daily pleasure.

Li0ton

Lipton has a range of vitality teas that truly encopass the goodness of tea.

#ome )are 2rands

HUL has a diverse portfolio of $rands offering hoe care solutions for illions

of consuers across India.

1+
http://www.hul.co.in/brands/foodbrands/Knorr.aspxhttp://www.hul.co.in/brands/foodbrands/KwalityWalls.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspxhttp://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspxhttp://www.hul.co.in/brands/foodbrands/KwalityWalls.aspxhttp://www.hul.co.in/brands/foodbrands/Knorr.aspxhttp://www.hul.co.in/brands/foodbrands/Knorr.aspxhttp://www.hul.co.in/brands/foodbrands/KwalityWalls.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspx


21/59

A)tive 8*eel

Active Fheel de @"ehnat se Aa(adi@ 3reedo fro painful & tiring laundry

Cif

/ifC the $est cleaner to let you shine.

Comfort

#he worlds largest fa$ric conditioner $rand.

ome:

#he sheer power of oe% $leach gives you the confidence you need!

eradicating all known gers.

1*
http://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspxhttp://www.hul.co.in/brands/homecarebrands/Rin.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspx


22/59

Rin

-in provides ?$est in class whiteness which is deonstra$le.

S(nlig*t

Sunlight is a color care $rand

S(rf E:)el

:iving your kids the freedo to get dirty and e%perience life! safe in the

knowledge that Surf 4%cel will reove those stains

!im

/reated in *==5! the 7i $rand is still innovating and using the agic of

natural ingredients to create un$eata$le results over a hundred years late

11
http://www.hul.co.in/brands/homecarebrands/Rin.aspxhttp://www.hul.co.in/brands/homecarebrands/Sunlight.aspxhttp://www.hul.co.in/brands/homecarebrands/SurfExcel.aspxhttp://www.hul.co.in/brands/homecarebrands/Vim.aspxhttp://www.hul.co.in/brands/homecarebrands/Vim.aspxhttp://www.hul.co.in/brands/homecarebrands/SurfExcel.aspxhttp://www.hul.co.in/brands/homecarebrands/Sunlight.aspxhttp://www.hul.co.in/brands/homecarebrands/Rin.aspxhttp://www.hul.co.in/brands/homecarebrands/Sunlight.aspxhttp://www.hul.co.in/brands/homecarebrands/SurfExcel.aspxhttp://www.hul.co.in/brands/homecarebrands/Vim.aspx


23/59

Personal )are 2rands

'ur personal care $rands! including A%e! ove! Lu%! PondJs! -e%ona and

Sunsilk! are recognised and love $y consuers across India. #hey help

consuers to look good and feel good O and in turn get ore out of life.

Avian)e

Aviance ena$les woen actuali(e their uni)ue potential through e%pert

custoi(ed $eauty solutions.

A:e

A%e with Best uality 3ragrance

LE!ER Ay(s* T*era0y

L474- Ayush ais to help a new generation of Indians rediscover everyday

health and vitality through custoi(ed Ayurvedic solutions.

10
http://www.hul.co.in/brands/personalcarebrands/Aviance.aspxhttp://www.hul.co.in/brands/personalcarebrands/Axe.aspxhttp://www.hul.co.in/brands/personalcarebrands/LEVERAyushTherapy.aspxhttp://www.hul.co.in/brands/personalcarebrands/LEVERAyushTherapy.aspxhttp://www.hul.co.in/brands/personalcarebrands/Axe.aspxhttp://www.hul.co.in/brands/personalcarebrands/Aviance.aspxhttp://www.hul.co.in/brands/personalcarebrands/Aviance.aspxhttp://www.hul.co.in/brands/personalcarebrands/Axe.aspxhttp://www.hul.co.in/brands/personalcarebrands/LEVERAyushTherapy.aspx


24/59

Bree1e

Bree(e! with the goodness of glycerine gives soft! fragrant and sooth skin.

Clear

,ew /lear with 4ssential 'ils! guarantees Tero dandruff and leaves your hair

feeling fa$ulous.

Clini) Pl(s

/linic Plus is Indias largest selling shapoo and has won the trust the illions

of failies across India.

Close(0

19
http://www.hul.co.in/brands/personalcarebrands/Breeze.aspxhttp://www.hul.co.in/brands/personalcarebrands/Clear.aspxhttp://www.hul.co.in/brands/personalcarebrands/ClinicPlus.aspxhttp://www.hul.co.in/brands/personalcarebrands/Closeup.aspxhttp://www.hul.co.in/brands/personalcarebrands/Closeup.aspxhttp://www.hul.co.in/brands/personalcarebrands/ClinicPlus.aspxhttp://www.hul.co.in/brands/personalcarebrands/Clear.aspxhttp://www.hul.co.in/brands/personalcarebrands/Breeze.aspxhttp://www.hul.co.in/brands/personalcarebrands/Breeze.aspxhttp://www.hul.co.in/brands/personalcarebrands/Clear.aspxhttp://www.hul.co.in/brands/personalcarebrands/ClinicPlus.aspxhttp://www.hul.co.in/brands/personalcarebrands/Closeup.aspx


25/59

3reshness that $rings you /loser

ove

ove stands for real $eauty. All around the world! ove is aking real woen

feel ore $eautifulR

Fair & Lovely

"ore than 0+ years ago! a uni)ue $rand was $orn. Frapped within a hu$le

lavender tu$e! it went on to $ecoe the Forlds ,o.* 3airness crea.

#amam

Holistic skin care e%periences perfected over the ages to deliver healthy!

$eautiful skin

15
http://www.hul.co.in/brands/personalcarebrands/Dove.aspxhttp://www.hul.co.in/brands/personalcarebrands/FairAndLovely.aspxhttp://www.hul.co.in/brands/personalcarebrands/Hamam.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lakme.aspxhttp://www.hul.co.in/brands/personalcarebrands/Hamam.aspxhttp://www.hul.co.in/brands/personalcarebrands/FairAndLovely.aspxhttp://www.hul.co.in/brands/personalcarebrands/Dove.aspxhttp://www.hul.co.in/brands/personalcarebrands/Dove.aspxhttp://www.hul.co.in/brands/personalcarebrands/FairAndLovely.aspxhttp://www.hul.co.in/brands/personalcarebrands/Hamam.aspx


26/59

La4me

Lake is an ally to the Indian Foan and inspires her to e%press her uni)ue

$eauty and sensuality. #hus! ena$ling her to reali(e the potency of her $eauty.

Life2(oy

Life$uoy is availa$le in ultiple variants in soaps and specialist forats such as

li)uid handwash! catering to the entire faily.

Liril

Awaken! and enliven your senses with a Liril $ath.

L(:

Lu% $elieves in passion for $eauty. It continues to $e a favorite with generations

of users for a sensuous e%perience of lu%ury.

1


27/59

18

C#APTER NO$%

OB;ECT"!E

OF ST'3


28/59

OB;ECT"!E OF T#E ST'3

PR"AR3 OB;ECT"!E

#o study the Analysis 'f Advertising & Prootional In HUL.

#o know a$out the iportance of Advertising & Prootional in HUL.

SECONAR3 OB;ECT"!E

#o find out the custoer satisfaction regards HUL.

#o find out the Awareness of /ustoer a$out Products in HUL.

1=


29/59

1;

C#APTER NO$%

Final Report of Advertising

Documents

Transcript of Final Report of Advertising