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Final Report

Workshop: Awareness to Action: How to Implement CSR in SMEsMexico City, Mexico

2-3 July 2013

I. Workshop Oeriew

O!"ecties:

Understand the opportunities that CSR can generate for SMs, especially !y i"pro#ing

co"petiti#eness and pro#iding access to ne$ "ar%ets&

'ro#ide current state of CSR, including an o#er#ie$ of CSR principles&

(e#elop a tailored CSR action plan for each SM that can !e i"ple"ented o#er a period of six

"onths&

#e$ materials coere%:

)#er#ie$ of CSR principles and ad#antages&

*o$ to de#elop and i"ple"ent a CSR action plan for an SM+ this includes "apping

sta%eholders, diagnosis, !ench"ar%ing, strategic planning, i"ple"entation strategy, e#aluationand co""unication&

*o$ to ta%e initiati#e once a CSR action plan is de#eloped&

Workshop str&ct&re:

ntroduction o!.ecti#es, expectations, introducing participants&

CSR a$areness current state of CSR, !enefits and o!stacles of i"ple"enting CSR in SMs,

CSR and !eco"ing "ore co"petiti#e+ interactive sessions: CSR in a SME, benefits of CSR. )#er#ie$ of CSR principles internal pu!lic, external pu!lic, suppliers, en#iron"ent, responsi!le

"ar%eting and co""unity relations+ gender and hu"an rights; interactive session: responsiblepractices in my SME.

"ple"enting CSR in a SMs !usiness strategy de#eloping a "ission, #ision and #alues+

"apping sta%eholders+ CSR diagnosis, incenti#es, opportunities and challenges+ strategicanalysis+ creating an action plan+ e#aluation+ co""unication+ interactive sessions: mappingstakeholders, diagnosis and benchmarking; business case for key CSR principles; and

presenting action plans.

/ollo$ up and conclusion next steps for de#eloping a tailored action plan, )S role and support+

present diplo"as&

Workshop participants:

0 participants, "ost of $hich $ere SMs fro" #arious sectors including energy,

touris"hospitality, "anufacturing, trade, ser#ices, and others& /ro" the 0 participants, 2 $ere$o"en and 21 $ere "en&

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SMEs !$ Sector

334

504

34

124

64

64

nergy

7ouris"*ospitality

Manufacturing

7rade

Ser#ices

)thers

II. Workshop Res&lts

Emer'in' themes:

7he Mexican SMs $ere #ery enthusiastic a!out learning ho$ to i"ple"ent CSR in their !usinessstrategies& s a result, the participants $ere #ery engaged and co""itted throughout the process&'rior to the $or%shop, "any of the participants $ere already ad"inistering so"e CSR initiati#es !ut"ost had not de#eloped a strategic plan that $ould assist the" $ith strea"lining CSR in their!usinesses&

(uring a !ench"ar%ing exercise, SMs de"onstrated strong existing practices in the areas ofresponsi!le "ar%eting 8904:, go#ernance 8;4:, en#iron"ent 8;4: and internal audience 8;14:&7hese nu"!ers confir"ed that the participating SMs already possessed a high le#el of %no$ledgea!out CSR& 7he SMs also expressed a lot of interest in learning a!out ho$ to "easure the successof their CSR progra"s and the added #alue of CSR fro" a financial perspecti#e&

Sponsors and o!ser#ers $ere #ery interested in replicating the $or%shop in their respecti#e.urisdictions& 7his $ould indicate that there is a strong de"and in Mexico for CSR %no$ledge,especially in the area of i"ple"entation in SMs&

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/ollo$ing the $or%shop, the SMs ac%no$ledged that in i"ple"enting CSR, they should

include gender sensiti#e practices& ccording to the sur#ey, this perception increased !y 1;4o#er the course of the $or%shop&

ll of SMs indicated their co""it"ent to the follo$ up process !y signing a letter of

co""it"ent at the outset of the process, $hich guarantees that they $ill i"ple"ent CSR

practices in their !usinesses $ithin a six "onth period&

'articipants indicated that they $ere extre"ely pleased $ith the instructor and her extensi#e

%no$ledge of CSR& *er experience and conduct facilitated intensi#e participation and generatedrich discussion&

'articipants #alued the practical and interacti#e nature of the $or%shop !ecause it facilitated

learning and strengthened their existing %no$ledge a!out CSR& 7he for"at $as effecti#e!ecause they could learn fro" others and, in turn, this $ill facilitate applying future CSRinitiati#es& 7he SMs $ere grateful that the )S $ill !e pro#iding a follo$ up to ensure that the"o"entu" of the $or%shop is not lost&

)e*t steps:

7he )S $ill !e follo$ing up $ith the Mexican SMs& 7he SMs $ill ha#e to su!"it the action plans thatthey de#eloped during the $or%shop for )S re#ie$ and inputs& 7hereafter, the SMs $ill select a fe$%ey aspects of the action plans that they $ill i"ple"ent o#er the next six "onths $ith the support fro")S& 7he training, as $ell as the six "onth follo$ up, should pro#ide the SMs $ith a solid idea of ho$ toi"ple"ent the re"ainder of their CSR action plans&

7he )S CSR 'rogra" $ill also !e holding $or%shops for SMs in the follo$ing countries

1& Costa Rica 812-13 ugust 2013:o Status there is considera!le interest to hold a $or%shop in Costa Rica& (ate, place, and

local partners are confir"ed&

2& 'ana"a 8)cto!er 2013:o Status in con#ersation $ith the local partners& )S is finali=ing the dates and $ill !egin

recruiting participants shortly&

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III. Workshop +ict&res

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