Final Project Organ SM Campaign
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Transcript of Final Project Organ SM Campaign
Agenda
• Objective• Background• Target Audience• Social Media Strategy• Timeline• Opportunities & Challenges• Analysis• Questions & Answers
Background
• Chicago archdiocese opening new parish in Lake County
• “Recycling” building and interiors of two closed Southside churches
• Received rare Austin pipe organ from old Medinah Temple
About the Organ
• Rare Austin Opus 558
• Five registers (keyboards)
• Pipes as big as 32’• Medinah Temple
converted to Bloomingdales
• Currently in storage• $1 million to restore
and relocate
About the Organ
• http://www.youtube.com/watch?v=W-3tYSxN8LQ&feature=player_detailpage
Target Audiences
• Opportunities for audience targeting:– New church parishioners– Former parishioners of shuttered Southside
churches– Medinah Temple members– Pipe organ enthusiasts– Chicago culture and history enthusiasts
Timeline
August / September
September / October
October / November
• Research• Finalize Budget• Determine Strategy
• Create Buzz• Launch Sites• Post Tweets / Videos
• Gather Feedback• Evaluate Performance• Determine Next Steps
Opportunities & Challenges
• Reach the goal within the allotted timeframe• Engage Organ enthusiasts outside the church• Gain traction and awareness