SPRING 15

BACKGROUND MISSION STATEMENT+Sexy Hair is an extended family committed to enhancing

human potential by creating fun, fashion-oriented professional beauty care products that evoke emotion and through learning systems that inspire thought, artistry, and personal and business success.

TARGET MARKET+Women ages 18-35

PRODUCTS+Six different lines + Tools

CURRENT PARTNERSHIP+Two Hour Workshop+Beauty Techniques for skin, nail, make – up application and

coping with hair loss

OVERVIEW Department Zero will provide a brand activation program to raise money for Look Good, Feel Better and The American Cancer Society while bringing awareness to the partnership between Big Sexy and Look Good, Feel Better.

PURPOSE +Raise fund for Look Good, Feel Better + The American

Cancer Society+Raise awareness of philanthropy with Look Good, Feel

Better+App Downloads

TARGET MARKET+Breast Cancer Survivors+Families of women effected by Breast Cancer

TIME SCHEDULE+May – November 2016

ACTIVATIONEVENT:+Major Breast Cancer + Women’s Conferences on the East

Coast

EXPERIENCE:+On-sight consolations+Photo Activation with personalized overlay+Coupon generation+Application with donation

TEAM:+Traveling Tour Manager + Driver+Four paid consultants from Look Good, Feel Better+Four paid consultants with cosmetology knowledge+Four Brand Ambassadors per location with cosmetology

knowledge

ASSETSVEHICLE+36’ X 8.5’ X 13’+Full Vehicle wrap+Mobile salon with consumer waiting area

+Eight Salon Stations+Two stations removable for indoor activations

+Photo Streaming Wall

OUTDOOR DISPLAY ELEMENTS:+Two Bow Flags+Photo Activation +Branded table

Caring is Sexy

Bench Seat

Bench Seat

Customer Waiting Area

Agent 1

Agent 2

Agent 3

Agent 4

Agent 1

Agent 2

Agent 3

Agent 4Enter Exit

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Goodie Bag Table

THE BUS36’ X 8.5’ X 13’

THE LOOK GOOD, FEEL BETTER EXPERIENCE

BIG SEXY APPLICATION +Only $2 to purchase.

+$1 to Look Good, Feel Better +$1 to American Cancer Society

+ Selfie with make-up and hair styles

WITHIN THE EVENT:+Seven Foot “Sexy is Caring” Hair spray with iBeacon +Coupon generation for regular sized “Caring is Sexy”

hairspray

PHOTO ACTIVATION THE PHOTO ACTIVITY +Photo Overlay is why they donate to Breast Cancer

Awareness+I’m a fighter + I’m a survivor + I donate for my

mom / aunt / sister etc.+Photo will be

+Emailed to participate with a 15% off coupon on any Big Sexy product

+Posted on Big Sexy + Look Good, Feel Better social media (Facebook, Twitter, Instragram)

+Streamed on the photo wall within the RV

PREMIUMSWITHIN THE VEHICLE+Complimentary Cosmetic Bags

+Travel size “Caring is Sexy” hair spray+Travel size make up +Travel size skin care lotion

+Coffee + Drinks in Big Sexy branded reusable solo cups+Snack on Big Sexy Branded Plates + Napkins +Big Sexy Stickers for laptops, binder, cars etc

PHOTO ACTIVATION PREMIUMS+Survivor + Fighter Sashes

IBEACON PREMIUMS+Coupons

ROUTING

PHILADELPHIA, PA + MAY 17, 2015+Yoga on the StepsNASHVILLE, TN + JUNE 5 – 7, 2015+SurvivorvilleATLANTA, GEORGIA + JULY 18, 2015+The Pink Ribbon WalkCHARLOTTE, NC+ AUGUST 28, 2015+Southern Women’s Show+Three Day Indoor Activation CHICAGO, IL + SEPTEMBER 16, 2015+Fleet Feet Women’s Half Marathon / 5KHOPKINSVILLE, KY + OCTOBER 3, 2015+Western Kentucky Women’s Show+Indoor Activation WASHINGTON DC + NOVEMBER 8, 2015+National Race to End Women’s Cancer

BUDGETSTAFF $210,000+1 Event Manager + 8 Consultants + 4 BA + 1 Driver + Travel

PREMIUMS $27,000+Complimentary Make – up Bags + Products+Reusable Branded Solo Cups+Big Sexy Stickers +Survivor + Fighter sashes

OPERATIONS $55,000+Event assets, shipping, staff uniforms, photo engagement, etc.

VEHICLES $224,000+Custom 36’ RV+Fuel, maintenance, etc.

PROGRAM MANAGEMENT $195,000+Staff sourcing and management, site visits, vendor coordination, etc.

TOTAL $711,000