Final presentation update finale_2003
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Transcript of Final presentation update finale_2003
Classic Story about Competition
Sustain as ‘Market Leader’
refers to paper page: 7
Flow of Thought
refers to paper page: 7
RECENT CONDITIONS INNOVATION TARGET
•Market Leader in Feb, 2010
•Matic Innovation•Fast Accelaration•Representative
Brand ambassador•Intimate
Communication Strategy
•Vertical integration Strategy
• Sustain as Market Leader
• Sustainability Growth
• Precise Positioning• Effective
Distribution• Pricing Strategy• New Segmentation• Top of Mind
• Expanding Total Market
• Brand Management
• Customer Relationship Management
• Product Management
STRATEGIC INNOVATION
• Expanding New Customer• More usage• Above The Line and Below The Line Strategy• New Wave Marketing (On line and Offline Strategy)• Membership• Reduce Loyalty of Competitor’s Customer• Motor Rental• Easy to have • Electric Folding Bike
Brand
Management
refers to paper page: 18 - 19
Above The Line
On-line Strategy
Off-Line Strategy
Expanding Total Market
refers to paper page: 25-30
New Customer
More Usage
New Customer(Bulk Market)
refers to paper page: 25 - 32
Company
Military
CollegeMinistry
More Usage
refers to paper page: 25 - 32
Customer Relationship Management
Online Registration Yamaha Magazine Membership Reduce Loyalty of Competitor’s
Customers Trade-In Program (Same Brand) Extra Services Easy to Have
refers to paper page: 32-39
refers to paper page: 24-25
Yamaha Magazine
refers to paper page: 25
Customer InsightBrand Relationship
Membership
refers to paper page: 32 - 34
Disc @ Service Station
Point Reward
Reduce Loyalty of Competitor’s Customers
Competitor’s Brand
refers to paper page: 34 - 36
Trade-In Program
refers to paper page: 34 - 36
Time to an Upgrade ?
Extra Services
refers to paper page: 36-37
Easy to Have
refers to paper page: 37 - 39 39
Competitive Price
Credit & Leasing
Product Management New Product & Go Green
refers to paper page: 19
Reference
All images are used under “fair use” and obtained from the public domain. They are the property of the respective copyright holders
Photo Creditswww.slideshare.netwww.flickr.comwww.istockphoto.com
Book & PaperDjohanputro, Bramantyo, PhD, Manajemen Keuangan Korporat, PPM ManajemenPhilip Kotler & Kevin Keller, Marketing Management 13th edition. Majalah Marketing No.3 /X/ maret 2010 www.apmf.org.sg/Lt8--DistriStrategiesforASPAC.ppthttp://www.antaranews.com/ekubis/http://www.agbnielsen.net/Uploads/Indonesia/AGBNielsenNewsletterMarch2010-Eng.pdfhttp://www.bkn.go.id/in/profil/unit-kerja/inka/direktorat-pengolahan-data/profil-statistik-pns/distribusi-pns-berdasarkan-kelompok-umur-dan-pendidikan.htmlhttp://www.bps.go.id/tab_sub/view.php?tabel=1&daftar=1&id_subyek=06¬ab=1)http://www.tempointeraktif.com/hg/modifikasi/2009/12/28/brk,20091228-215916,id.html
Power Point and Pdfmastaipei09pptx2k7-124169311672-phpapp01powerpointcookbook-090809173153-phpapp01powerpointtips-and-tricks-090412180418-phpapp02the-science-of-presentations-1230608852745536-2
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Reduce Loyalty of Competitor’s Customer
No Implication Alternative Solution
1 Motor kompetitor yang terkumpul 1. Daur ulang bagian-bagian tertentu2. Dimusnahkan/di-scrap3. Dijual sebagai motor bekas dengan
harga murah untuk merusak harga pasar motor bekas dari kompetitor
2 Membutuhkan biaya besar 1. Sebagian dilimpahkan kepada konsumen
2. Dilakukan dalam kurun waktu yang singkat (Hit and Run), selama 1 bulan
3. Membatasi jumlah total dan kriteria motor yang ditukar
3 Kondisi motor bekas yang diterima sudah tidak layak
1. Penentuan kriteria jenis motor yang bisa ditukarkan yaitu: umur motor, dan kondisi fisik terakhir
Benefits
Trade-InNo Implication Alternative Solution
1 Motor yang terkumpul 1. Sebagian digunakan untuk mendukung program penyewaan motor ketika customer sedang melakukan servis
2. Dijual kembali melalui bagian khusus yang menangani motor bekas
3. Didistribusikan ke daerah-daerah yang daya belinya masih rendah
2 Membutuhkan biaya besar 1. Sebagian dilimpahkan kepada konsumen2. Untuk masa depan, product life cycle
diatur agar sesuai dengan usia max sepeda motor (lebih singkat)
3 Kondisi motor bekas yang diterima sudah tidak layak
1. Penentuan kriteria jenis motor yang bisa ditukarkan yaitu: umur motor, dan kondisi fisik terakhir
Online RegistrationNo Kelemahan Keunggulan
1 Pengguna sepeda motor di luar kota-kota besar sebagian besar tidak menggunakan internet
1. Feature yang mendukung pelayanan sales service dan spare part
2. Berperan sebagai service differentiation dari Yamaha sehingga meningkatkan brand image Yamaha di bandingkan dengan merek lain
2 Cost structure besar 1. Mengintegrasikan Yamaha, dealer Yamaha dan pelanggan Yamaha
2. Long investment agar dapat mengefisiensikan marketing di masa datang
Yamaha MagzNo Implication Alternative Solution
1 Diluar dari Core Competence, membutuhkan tim khusus
1. Menggunakan tim outsource yang kompeten
2. Membentuk subdivisi di bawah divisi Marketing Communication
2 Membutuhkan biaya besar 1. Dapat ditutupi dengan spot iklan2. Perlahan-lahan dapat mengambil margin
dari harga jual
3 Membutuhkan saluran distribusi 1. Memanfaatkan saluran distribusi dealer dan service station
Angkatan Darat Angkatan Laut Angkatan Udara
Total Anggota
328.517 74.963 34.930 432.129
20042005 (Feb)
2005 (Nov)
2006 (Feb)
2006 (Agus)
2007 (Feb)
2007 (Nov)
2008 (Feb)
2008 (Agus)
2009 (Feb)
11.577.230
12.919.459
13.581. 943
13.978.325
13.530.160
14.320.491
13.777.378
13.281.107
13.226.066
13.665.903
(sumber:http://www.bps.go.id/tab_sub/view.php?tabel=1&daftar=1&id_subyek=06¬ab=1)
Umur SD SLTP SLTA D1 D2 D3 D4 S1 S2 S3 Jumlah18 - 20 - 4 1.271 345 9 6 - - - - 1.635 21- 25 443 1.895 28.585 4.807 21.967 43.306 1.003 30.418 19 53 132.496 26 - 30 2.799 9.265 132.641 6.914 58.371 83.976 2.112 159.482 1.526 835 457.921 31 - 35 5.733 13.459 164.684 18.22
4 50.195 74.616 2.153 210.555 4.789 848 545.256
36 - 40 9.121 19.192 215.200 14.236
60.700 47.130 2.253 224.340 9.335 422 601.929
41 - 45 13.906 26.297 375.641 8.001 105.895
54.178 1.937 264.769 15.254
722 866.600
46 - 50 24.834 30.011 361.475 14.312
177.656
62.667 1.324 265.253 22.916
1.806
962.254
51 - 55 35.433 33.586 266.899 10.901
131.450
51.586 683 183.440 23.587
1.855
739.420
56 - 60 18.547 16.644 132.312 3.834 89.619 26.415 242 75.362 12.210
1.634
376.819
61 - 65 - - 14.407 731 14.242 3.706 22 9.327 3.606 1.091
47.132
65+ - - - - - - - 292 270 448 1.010 Jumla
h110.81
6 150.35
3 1.693.11
5 82.30
5 710.10
4 447.58
6 11.72
9 1.423.23
8 93.51
2 9.71
4 4.732.47
2
(sumber:http://www.bkn.go.id/in/profil/unit-kerja/inka/direktorat-pengolahan-data/profil-statistik-pns/distribusi-pns-berdasarkan-kelompok-umur-dan-pendidikan.html)