Final presentation template

Copyright © 2011 by IQ Agency

MY FINAL PRESENTATION

BrandDate


AGENDA

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• The Assignment

• The 4 Truths

- Brand Insights

- Audience Insights

- Persona

- Insight Map

• Big Idea

- Moodboard

• Campaign Strategy

- Campaign Overview

- Tactic Map

• The Work

- Case Study

• Budget, Timeline & Measurement (Optional)


THE ASSIGNMENT

Briefly describe the assignment you were given so your audience has context

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INSIGHTS

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4 TRUTHS

Great stories are based on 4 basic truths. Describe your process for collecting brand, audience, mission, and moment insights.

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BRAND INSIGHTS

• What is the product?

• What are the brand values?

• What’s unique about it?

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AUDIENCE INSIGHTS

• Who is this campaign targeting at a high level?

• What’s unique about them that you feel your brand needs to address?

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PERSONA

Your text persona in as many slides as you need.

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PERSONA IN CONTEXT

The visual persona you created

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4 TRUTHS

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AudienceTeller

MomentMission

Map all your insights like we did in class


THE BIG IDEA

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The idea that connects brand x to this audience is “_____________.”

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“BIG IDEA”

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• The description of you big idea that you presented in class that included how it connects the brand and the audience and how it would feel in executions.

• For the audience your presenting to, this is “Why does this idea work.”

Whatever your idea is, make that the title of this slide.


MOOD BOARD

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If your executions will be lower fidelity, you should include a moodboard to show the audience how the executions will feel.


CAMPAIGN STRATEGY

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CAMPAIGN OVERVIEW

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• Briefly describe the tactics and tone you’ll use to achieve the assignment.

• Make sure you cover why these tactics work for your audience.


TACTIC MAPPED

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PURCHASE LOYALTYAWARENESS CONSIDERATION

a

t

AT HOME

ON-THE-GO

IN STORE

USE

Search advertising

Social Media& blogs

Brand site Retailer website

Mobile website

Mobile couponing

Location-basedadvertising offers

Retailer/ productfinder

Retailer CRM email

In-store media

e-Circular

In-store comparisonand research

Mobile Utilitiesfor in-use scenarios

Mobile CRM

Brand CRM or loyaltyprogram

Social Mediaand brand sites (feedback)

Kiosks

Digital word of mouth

Digital enhancementsto packaging (QR, etc)

Map all the tactics you’ll use


CAMPAIGN ECOSYSTEM

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tvprint

outdooronline display

conversionlanding pages

loyalty & use

awareness & consideration

facebookblogger

outreach

mobile app

twitter

flickr

purchase

local events

direct mail

radio

local events

in-store

You might want to have a slide that looks like this.


CAMPAIGN STRATEGY

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Microsite moves the customer toward conversion.

Banner ads, search ads, and email all drive to a landing page or microsite*.

*This UPS campaign has more elements, but I knew they’d have all the basics.

drive to

You might want to have a slide that looks like this.


ROLLOUT STRATEGY

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Phase I Phase II Phase III

Initial TV, print, radio, digital display, etc.

Story Submissions

Real Customer Stories

Facebook & TwitterConversations Around Moments

Voting

If your campaign relies on timing, map that here.


THE WORK

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CASE STUDY

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A case study related to one of your tactics might help sell the idea. If something from the class on case studies works for you, include it.


VIDEO

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SOCIAL

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BANNERS

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MOBILE

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ETC.

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Mockups, write-ups, full executions, etc. of each of your tactics.


BUDGET, TIMELINE & MEASUREMENT

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BUDGET, TIMELINE, MEASUREMENT

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Optional, but include if you have ideas about these things.


THANK YOU

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Final presentation template

Business

Transcript of Final presentation template