FINAL PRESENTATION ON AMBUJA CEMENTS LTD.

FINAL PRESENTATION ON AMBUJA CEMENTS LTD.PRESENTED BY : ADITYA GUPTADM14C01MARKETING + HR

INDUSTRY OVERVIEWIndia is the second largest producer of cement in the world. Cement production increased at a compound annual growth rate (CAGR) of 9.7 per cent in the period 2006 2013Producing 272 million tones (MT).MAJOR PLAYERS IN INDIAN CEMENT INDUSTRYPEST ANALYSIS OVERVIEW OF ACLThe Gujarat Ambuja Cement LTD, is a company which has been promoted by the GUJRAT INDUSTRIAL & INVESTMENT CORPORATION LTD. Coordination with the SHEKHSARIA GROUPOriginally the project was planned to be located BHAVNAGAR DISTRICTBut due to non cooperation could not take the possession of the planned project. Due to this management decided to located the project at JUNAGADH DISTRICTCompany established in September in 1986 & started the production in October in 1986CONTD.Company setup 2nd plant in Kodinar in 1998.Ambuja Cement Ltd(ACL) was earlier known GACL Now it is known as Ambuja Cement Ltd. After taken over by HOLCIM GROUPPresently, the total cement production capacity of the company is 18.5 million tones

VISION AND MISSION OF ACLVision of the company is to be recognized at the best company in the cement industry. We can achieve this only through our people. To strive for an environment beyond compliance. To adopt environment sound technologies & management practices for optimum utilization & conservation of natural resourcesBCG MATRIX AND NET SALES

STPSTPSegmentTier I/II/III cities, Public Sector/Private Sector, Customer/BuilderTarget GroupCustomers and Builders in both Public and private sector in all tier citiesPositioningProviding Strength to your buildingsPRICINGDISTRICTPRICE IN RS./50 KGPune279Nagpur289Solapur284Ahmed nagar276Mumbai276Aurangabad282PACKAGING

PROMOTIONAdvertisement PromotionSales Promotion

Online Sales of Cement

SWOT STRENGTH1. It has an installed capacity of around 15+ million tons per year2. it is one of the most popular brands in India.3. It deals in Cement, Concrete, Dry mix and Superfast product variants.WEAKNESS1. Its cyclical industry2. High transport cost

CONT..OPPORTUNITIES1. It should enter into PAN India operations to expand its business.2. Brand awareness.3. It can initially start exporting cement into other states and later on start in state production once it has a considerable customer base.THREATS1. It face tough price competition from many regional players.2.Increasing diesel price

FINANCE

Formula UsedGross Profit = Net Sales-Direct CostG.P Ratio = Gross profit / Net Sales * 100Net Profit = Gross sales Indirect CostN.P Ratio = PAT / Net Sales * 100Debt / Equity Ratio = Debt / Equity

PARTICULARS2013-14 (CR) %2012-2013(CR) %2011-2012(CR)%G.P RATIO

81.6986.3186.58N.P RATIO3.6510.4211.82DEBT EQUITY .61.59.73ORGANAZATION STRUCTURE

JOB DESCRIPTION

CONCLUSIONWe have one goal: to win over customers, to truly please them by delivering products and service beyond their expectations, to earn their friendship and build relationships that will endure.

We offer products that are needed, well-designed, well-made and reasonably priced. We continually strive to improve our products and customer service.

Pleasing customers is our livelihood and our vocation. It is the best way we have of fulfilling the expectations of shareholders, employees, vendors and other associates. Our single-minded determination to please customers drives the kind of people we employ and promote, the investments we make and the results we produce.

Pleasing customers is a matter of who we are, of being true to our roots.

BIBLIOGRAPHYWWW.AMBUJA CEMENT.COMWWW.FORBES.COMWWW.WORDPRESS.COMWWW.MONEY CONTROL.COM

THANK YOUPARTICULARS2013-14 (CR)2012-13( CR)2011-12( CR)NET SALES3769.233872.663256.58DIRECT COST:Raw Materials Consumed669.86575.27437.60Change in Inventory Finished good(+) 19.80(-) 45.33(-) .78TOTAL689.66529.94436.82% Change in DIRECT COST.30%.21%INDIRECT COST:Employee benefit Cost221.83195.71171.21Financial cost188.13178.51158.45Other expenses2208.982099.711678.68Deprecation306.29280.58253.90TOTAL2925.232754.512262.24%change in INDIRECT COST.062%.22%25