Final presentation of mm

FINAL PROJECTMARKETING MANAGEMENT

Event Management Company

Submitted to

Honorable Sir Shakeel Tareen

Submitted by

Muti ur Rehman Khan LodhiArshad Hussain Mengal

Students of MBA

Iqra University,

Quetta Campus.

On dated 25th of April, 2010

We Arrange Beautiful Memories…

ACKNOWLEDGEMENT

We are very grateful to our honorable teacher Mr. Shakeel Tareen, whose great efforts in the term of teaching us Marketing Management remained so fruitful.

We really got precious techniques and knowledge about Marketing that would be very helpful for us in future.

INTRODUCTION THE EVENT MANAGEMENT COMPANY


ENVIRONMENT SCAN

Segmentation & Target Market Birthday Parties

Geographical Segmentation Quetta

Demographic Segmentation Age : 1 to 25 Both Genders

Psychographic Segmentation Social Classes & Life Style

Behavioral Segmentation Occasional Usage

SEGMENTATION (CONT)

Engagement, Weddings Ceremonies & Anniversaries Demographic Segmentation

Age : 22 to 35 Both Genders

Psychographic Segmentation Social Classes & Life Style

RESEARCH

Research Objective

Data Collection Primary Data Collection Secondary Data Collection

Research Instrument Questionnaires

Open Ended Close Ended

RESEARCH ABOUT COMPANY

Sample Size 20

Targeted Sample Simple Random Selection of Sample

Teachers Students Businessmen Government Servants & Private sector employees


QUESTIONNAIRE

Have you ever experienced such event management in past? Yes : 17 : 85% No : 03 : 15%

Were You Satisfied from the services they offered? Yes : 11 : 55% No : 09 : 45% Other Waiters were not enough etc.

QUESTIONNAIRE (OPEN ENDED)

What would you like to be offered by any event management Company? No Hidden charges, Inexpensive/affordable for

middle class, good peaceful environment, Free Delivery, Security, Conveyance/enough parking arrangements.

If you are going to organize such an event, how much cost would you charge? Birthday Parties 25% Avrg. Engagement/Wedding Ceremonies 28.4% Avrg. Other Anniversaries 24.55% Avrg.

QUESTIONNAIRE

Your recommended location for our company’s placement? Model Town 11 : 55% Samungli 04 : 20% Zarghoon Road 05 : 25%

Which name does suit our event management company? Fête 00 : - Fiesta 05 : 25% Gala 10 : 50% Memorable 5 : 25%

QUESTIONNAIRE

What do you think, will people adopt these sort of services or not? Yes 19 : 95% No 01 : 5%

During your family celebrations, will you prefer our company’s services? Yes 20 : 100% No 00 : --

• If Satisfactory.

QUESTIONNAIRE

Where should we advertise our company? Print Media

Newspapers 09 : 45% Advertising agencies 09 : 45%

Electronic Media Television Channels 05 : 25% Local Cable Networks 15 : 75% FMs 08 : 40%

Internet Official Website 02 : 10%

SWOT ANALYSIS

STRENGTHS

We are well aware of the different Cultures

Good personal Relation with the Suppliers

Interior Designers

WEAKNESSES

As we are new in this Market

Financial Problems

Inexperience Labors

OPPORTUNITIES

Market potential

Lengthen Events

Agreements with Different Companies, Hotels and Institution Management

Low Prices

THREATS

Competitors

Law & Order Situations

Economical Condition / Inflation etc.

MARKETING MIXPRODUCT

Brand Name

Positioning Statement


PRODUCT LEVELS

Core Product Better Arrangements of different event / occasions

Basic Product Food, Seating, Decorating arrangements

Expected Product Well Designed & Decorated Stages

Augmented Product Musical, Videos and Photographical arrangements

PRODUCT MIX

Product Width

Birthday

•Food Stuff•Drinks•Seating arrangements•Decoration•Musical Arrangements

Engagement/ Wedding

•Decoration•Seating Arrangements•Food Stuff•Drinks•Musical Arrangements

Anniversaries & Parties

•Decoration•Seating Arrangement•Food Stuff•Drinks•Musical Arrangement

PRODUCT MIX (PRODUCT LENGTH & DEPTH)

Food• Bakery Items• BBQ• All Traditional Dishes• Chinese • Indian• Ice Creams• Different Types of Salads

Drinks• Cold Drinks• Different Tea flavors

Other Items• Decoration• Seating Arrangements• Musical Arrangements• Video & Photography

SUPPLIERS

Food stuff Quetta Serena Hotel Usmania Dolphin Bakers Cakes & Cookies Hot & Chili

Drinks Cold drink agencies

SUPPLIERS (CONT)

Decoration, Photography, Video recording and Musical arrangements Personal relations with decoration market,

photographers, Video makers.

PRICING (PENETRATION STRATEGY)

Pricing of food, drink and decoration depend upon the events and arrangements and varies as per costumer requirement. The profit margin which will be included in total cost laid between 25% to 35%.

As far as seating arrangements are concerned we will charge with the Rs: 20 per head

25% will be charged by the company on Photography, Video Recordings and Musical arrangements.

PLACE

Model Town

Other Halls or Gardens

As per customer requirement

DISTRIBUTION CHANNEL (ONE LEVEL CHANNEL)

Suppliers

Company

Customer

PROMOTION

Newspapers

Billboards

Posters

Local Cable Networks

FM Radio

Internet (Official Website)


Model Town, Quetta

Tell: 0812123456

Event Management Company

THANKING YOU ALL!Questions Will Be Highly

Appreciated…

?

Final presentation of mm

Business

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