Final presentation ga mw copy
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Transcript of Final presentation ga mw copy
MARK WOODSPDM SM 11November 9th, 2016
FINAL PRESENTATION
AGENDA‣ Team introduction‣ Recap
‣ The Product - Clearance Toolbox‣ The Problem - Copyright 101, ‣ Market Sizing
‣ Personas‣ Prototyping
‣ Wireframes, User testing‣ Roadmap
‣ Objectives & KPIs‣ Premium Features
‣ Premium Success KPIs
THE TEAM
MARK WOODS8 YEARS MAJOR STUDIO FILM2 YEARS INDEPENDENT FILM IN US & UK50+ TITLES
MARKWOODS.MEDIA
RECAP - THE PRODUCT
CLEARANCE TOOLBOXAN EASY AND ACCESSIBLE METHOD OF LICENSING ARTWORK
EASY TO USE VALIDATED INFORMATION
OPTIMIZED E-CONTRACT
EASY TO UNDERSTAND
PRICING
RECAP OF THE PROBLEM
COPYRIGHT 101• GOLDEN AGE OF CREATIVITY
• DISRUPTIVE METHODS AND NEW PLATFORMS
• HOW DO WE PROTECT AND RESPECT ARTISTS’ WORK?
PROBLEM - TO LICENSE OR NOT TO LICENSE..
LICENSE• TIME COST• JUNIOR ERRORS• HARDER TO BUDGET
DON’T LICENSE• REMOVALS• MONEY DAMAGES• CREATIVE FAIL
MARKET SIZING
‣ AVERAGE PRODUCTION BUDGET US RELEASES 2007 - 2020 - $34.5 M
‣ 40% P&A Marketing - $13.5 M / Film Budget $21M‣ 4% OF BUDGET TO ART DEPARTMENT - $550 K‣ 1% OF ART BUDGET SPENT ON CLEARANCE - $6K‣ 69 TOTAL US RELEASES in 2015 http://bit.ly/ProductionMetrics
FILM PRODUCTION BUDGETS
Total US addressable market opportunity in 2017 with 3% AGR (inflation)
$400,000
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
1900 1920 1940 1960 1980 2000 2020 2040
ProductionBudgets
PERSONAS
Name: Independent AnnieAge: 28Marital Status: SingleEducation: UniversityOccupation: Media Producer
Name: Burnt Out BrianAge: 30Marital Status: SingleEducation: UniversityOccupation: Large Studio Employee
“I don’t have the time to constantly ask the
same questions to our freelancers when their creative ideas to me”
“I understand the process, but I’m
confused why some art is OK to use and some other pieces
are not”
INDEPENDENT ANNIE
Independent Media Producer
ANNIE’S SKILLS
TIME MANAGEMENT
BUDGETING
DOCUMENT FILING
CREATIVE
STAKEHOLDER MANAGEMENT
“do I really have to pay money to use it?”
www.bestppt.com
CLEARANCE TOOLBOX
AN ESSENTIAL AID FOR CREATIVE PROFESSIONALS
www.bestppt.com
PROTOTYPING
SKETCH
WIREFRAME
24 HOUR TURNAROUND
RESPONSE:
PRODUCT OBJECTIVES
01OBJECTIVE
LAUNCH AWESOME, HELPFUL MOBILE APP FOR CREATIVES
02OBJECTIVE
DELIVER AMAZING CUSTOMER SUPPORT EXPERIENCE AND BUILD AN AGILE SYSTEM WHICH USERS TRUST
03OBJECTIVE
OFFER A HELPFUL RANGE OF PREMIUM FEATURES
KPIS - DEV
01OBJECTIVE
02OBJECTIVE
03OBJECTIVE
• Product development completed by Dec 31, 2016• Deliver key UX designs by Jan 15, 2017• MVP launch Feb 18, 2017 after 2 product sprints
• User satisfaction score of 70% by start of Q2• Reduce user lag time to submit a request by 33% over competitors by end of Q3• User engagement score of > 30% for all users end of by Q2
• Begin premium feature list by end of Q1• Integrate E-contract system by Q3 (Docu-sign API)• Interview 5 potential premium subscribers by Q2• Ship premium subscribers features by end of Q3• Increase user base from free to premium by 10% by start of Q3
BENCHMARKS?
ROADMAP
http://bit.ly/clearanceroadmap
PREMIUM FEATURES
DOWNLOAD COSTS
REQUESTS PER WEEK
LEGAL TEMPLATES
E & O LEGAL INSURANCE
BASIC PACKAGE
$5
ONE FREE REQUEST
How We’ll Make Money : Driving Conversion to Premium
PREMIUM +TARGETEDPREMIUM
$5
UNLIMITED @ $20
$5
UNLIMITED @ $50
KPIS - PRODUCT SUCCESS
BENCHMARKS• Current requests 10 - 100+ items licensed per film• Average a 20% Conversion to Premium rate by Q2 • 20 premium user images in Q1• 51% user satisfaction score by Q2
Acceptance CriteriaTrello: bit.ly/trelloclearance
THANK YOU!
QUESTIONS?
THE MOST COMPELLING AND EASY WAY TO LICENSE ARTISTIC AND COPYRIGHT PROTECTED WORKS
THE CLEARANCE TOOLBOX