Final presentation for J. Crew Kid's Spring Line
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J.Crew Boys Fall 2011 Preppy & Bright By: Dasha Kondratiev
description
For my computer aided product development class, our final project consisted of creating a line for women's, men's or kid's. I chose j. Crew kids because it seemed to me like everyone else chose to do women's and I wanted o stand out and be unusual. Our guidelines: * create 12 pieces * have one graphic that you designed using photoshop * incorporate illustrator, photoshop, and excel
Transcript of Final presentation for J. Crew Kid's Spring Line
J.Crew Boys
Fall 2011Preppy & BrightBy: Dasha Kondratiev
Target Customer
Boys between the ages of 2-13 who have fashionable parents, grandparents, aunties and uncles. The parents believe their kids are the extension of themselves so they keep them up to date with all the recent styles.
General
• Founded in 1983 as a catalog• 46 Retail + 9 Crewcut = 55 stores
Target Retail: $59.50
Target Retail: $98
Target Retail: $39
Overview
• In store date: August 12, 2011
• Number of stores: 55
• Total markup: 67%
• Total Retail: $696,767.50
