IRONPEAK

Performance management application for Amateur TriathletesIRONPEAK

The regimeTRIATHLON TRAINING

Australian Triathletes and Training Support StaffTHE USERS

THE OPPORTUNITYWearable Technology Syndication

Considerations IronPeak madePRICING

METRICSAcquisition: !Microsite Traffic / Social mentions

Activation: !Beta test sign-ups !!Retention: !MVP downloads

Referral: !Partner/Press mentions

Revenue:!Sale of the data / Report production

iOS Only (Android 2015)

Coded in Swift

HealthKit Integrated

Suunto

Garmin

Polar

TECHNOLOGY & PARTNERS

PRODUCT ROADMAP

July 2014 Dec 2014 July 2015

Prelaunch

MVP

Pre-product

Version 2.0

Post-product

Android

Jan 15th

Jan 1st

Dec 2015

Jul 15th

Jul 1st

Jan 15th

Jan 1st

STORYBOARDTriathlete data loading screen

NEXT STEPS

We would love to hear your feedback.Contact:

Rich Banham - FounderTelephone: +61 467 896 000

Email: rich.banham85@gmail.com

- Investigating the physiotherapists needs- Finalising our financial model and pricing

- scoping of the prototype to test with users

BONEYARD

IronPeak - Participating Amateur Triathletes

“ Membership to Triathlon NSW grew by 13.5% to an all-time record of 4,391 individual members by the end of March 2013.”

“The Northern Territory recorded an impressive percentage of triathletes per head of population: 2,016 members per million of population.”

“Triathlon QLD enjoyed a significant surge in membership recording a 40% increase to 3,200 members.”

“Membership to Triathlon SA grew by 35% to reach its highest ever record of 590 individual members.”

“Triathlon VIC enjoyed a 19% increase in membership coming from both metropolitan and regional areas.”

“WA echoes the national growth with participation up by 33% (from 19,000 up to over 25,000), and membership up by more than 16% (2,679 to 3,114) over the year.”

Triathlon Australia Annual Report 2012/2013http://bit.ly/1j9JCmz

The Triathletes Needs

“How do I best prepare for my race?”“Where can I get all my race information?”“Where can I stay during the race? and what events are on?”“How do I get the best sleep before a race?”“What food and drink should I consume pre-event, during an event and post-event?”“How do I ensure my kit is ready?” “Where can I get new kit? and make sure it fits me?” “I’ve got a slight injury from training, how should I manage this?”

Degree of rivalry

Directly from Apple HealthKitDirectly from Garmin building better platform

Threat of new entrantsKit Suppliers providing advanced data services

Health management platforms expanding services

Threat of substitute servicesContent providers offering structured programs

Content providers brokering free services

Bargaining power of buyersIronPeak is a Freemium offer therefore the ease

of switching is high

Bargaining power of suppliersSuppliers concentrated on competition amongst

themselves (e.g. bike manufacturers)Suppliers becoming less platform sensitiveAPI into supplier tech becoming industry

standard

Market Analysis

Number of participants in Triathlon in Australia: 346,400 (AIS)

Number of triathlon and duathlon events in Australia per year: 1,170 (Triathlon Australia)

Average number of Triathletes per event: 296

Average growth rate for sport across Australia: 19.2% (Triathlon Australia)

Total cost for basic triathlon kit = $2,100 per triathlete (exc, data and technology)

Total cost for basic triathlon tech = $460 (Basic)

Total cost for amateur triathlete to compete: Basic Kit + Tech + Racing = $2,100 + $460 + $330 = $2,890 per Triathlete

Market size: Total participants in Australia + Cost amateur triathlete to compete = 346,000 x 2,890 = $1 billion market

Growth by 2015 @ 19.2% = 413,000 x 2,890 = $1,2 billion market

IronPeak User Persona - “Keen sporting physiotherapist”

Description:“Young, recently married physiotherapist with a keen eye for technology and sport”

Age: 32 Professional: Senior Physiotherapist Location: NSWSalary: $100,000

Future ambitions: To run a new physiotherapy practice with a colleague and become the “go-to” physiotherapist for a professional team

Our Goals•  Reduce time taken to check and review an athletes notes. •  Raise the quality of information available to physio before the athlete

enters the practice •  Eliminate the need the manually enter data on an athlete •  Create new data analysis tools to improve athlete injury

management

Name: Jim Headley“Likeable, Personable Physio”

Work tools•  Laptop, iPad & Mobile Phone•  Blood pressure monitors, Heart rate tracker, Stethoscope,

Physiotherapy Journal. Weighing scales, Cardio exercise machines, VO2 Max ventilator, Medicine balls

How IronPeak can assist these goals? •  Ironpeak is cloud based and is assessable on any device•  Ironpeak transmits data to a central source accessible by a

physiotherapist •  Ironpeak data is fed into through leading wearable technology API’s

Data Entry skills: IntermediateAnalysis skills: High

Internet usage: Medium / Low Mobile usage: Medium / High

Ancillary work tools: (Not on practice site) •  CAT / MRI Scanner •  Xray Scanner•  Ultrasound•  Cardiovascular imaging

Technology concerns•  Each practice is different - how will this work in mine?•  How quickly can I access athlete data and is it secure? •  How is data transmitted? •  How much training would be required?

Focus Group Target: Health professionals with vested interested and/or actively participating in a single or duo sport. Male and FemaleMUST OWN AT LEAST 2 MOBILE DEVICES

Working day / schedule •  Check schedule and review patients records•  See 2x patients per 30mins (record and analyse)•  Eat lunch and check personal email •  Organise coaching / physio for mates •  See 2x patients per 30mins (record and analyse)•  Enter data in practice CRM system

Opportunities •  Documentation management of radiology images

Feeling frustrated by seeing too many athletes!

Rich Banham

Jim - Physiotherapist

IronPeak

Version 1.119th June 2014

Pre-occupied with out of work sporting activities!

Wants to run a performance centre not

work for a practice !

Worries about level of care and attention given !

Wearables on athletes but no new data!

Healthcare systems as means of recording data!

New training courses as non-beneficial !

New opportunities to open practices in new locations !

Positive attitude but hate’s “time wasters”!

Prepared to experiment to improve levels of care!

Looking to build relationships with future

new athletes!

Want new opportunities but needs stability !

Wasting value time reassessing athletes!

Unreadily available data and valuable information !

Misdiagnosis of a new or potential injury!

New technologically advanced practice!

Increase in seeing more athletes = $$$$!

Ability to work with coaches to truly improve

performances !

Wife keen to increase income for kids

education!

New health related technology being

developed!

Physiotherapist looking after Amateurs Athletes and sportsmen and women !

3. Delivery of considered advice and programs to athletes!

2. Input of new data from consulting with Athletes!

1. Review of athletes data and performance metrics!

Reassessment consultation does not produce actual performance

data!

Focus on injury management not prevention!

Time needed to assess athletes means appointments overrun!

Misdiagnosis can cause lack of trust and anxiety between

athlete and physiotherapist !

Platform as a Service for wearable technology data !

Eliminates time wasting due to data being available pre-

consultation !

Reduces data input required by physiotherapist!

Creates Greater accuracy in the advice and recommend’ given !

Immediacy of data for consultations!

Save time and ability to see more athletes!

Better quality of consultation for the Athletes!

Impresses athletes by current knowledge of their performances!

Maintaining an athlete at peak performance for as long as

possible!